What about Customers??
Sometimes I think marketers can get too hanged up with theories, that we forget the ' Customer Experience'. Though it doesn't start with a "P" per say but essentially they are the core of the Marketing Mix.
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Stanislaw Maidanjuk, Germany
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@ Irene
Take a look at the four C´s: Customer, Cost, Capability, Communication... It´s a marketing mix focusing on narrow markets, where you have to concentrate on customer satisfaction even more
("hidden champions", defined by Hermann Simon, would be the catchphrase in this issue)
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