What about Customers??




Services Marketing
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Best Practices
5
Irene, NZ

What about Customers??

Sometimes I think marketers can get too hanged up with theories, that we forget the ' Customer Experience'. Though it doesn't start with a "P" per say but essentially they are the core of the Marketing Mix.
 

Rating

 
0
Stanislaw Maidanjuk, Germany
 

@ Irene

Take a look at the four Cs: Customer, Cost, Capability, Communication... Its a marketing mix focusing on narrow markets, where you have to concentrate on customer satisfaction even more
("hidden champions", defined by Hermann Simon, would be the catchphrase in this issue)

 
0
Dante Cruz
Entrepreneur, Philippines
 

P's of Marketing around Customer

All these P's of marketing evolve around the customer. They are all managed to ensure satisfaction - or even delight of the client.

 
2
Nagendra
Consultant, United Kingdom
 

Customer View and 3 More P's

Maybe customer experience can be interpreted based on Customers' Perception of the product/service, it's Philosphy, and values they attach to it to bring inner satisfaction or Peace so to say.
So we might add another 3 P's from the customers' point of view
- Perception
- Philosophy
- Peace (Inner peace or satisfaction gained from owning or experiencing the service).

   

More on Services Marketing:
Summary
Discussion Topics
From 7 P's to 7 C's of Marketing
What is Physical Evidence in Extended Marketing Mix?
Which Marketing Mix P is most Important? Prioritising the 7 P's...
When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
Extra Marketing Mix P - Packaging
P's of marketing mix
Is the Customer Always Right?
7 P's or Sustainable Competitive Advantage
Extra Marketing Mix P - Performance
Extra Marketing Mix P - Publicity
Use only P's that can be Controlled / Influenced!
Alternate 7 Ps instead of Those of the Extended Marketing Mix
Extra Marketing Mix P: Patience
Keep Marketing Plan Simple
Extra Marketing Mix P - Pace
Extra Marketing Mix P: Planning
🔥3 Extra Marketing Mix P's for the Changing World
Extra Marketing Mix P - Perception
Extra Marketing Mix P: Positioning
Extra Marketing Mix P - Politics
Extra Marketing Mix P: Power
Marketing Mix - when to choose what??
Extra Marketing Mix P - Principles
Extra Marketing Mix P - Product Innovation
👀What about Customers??
Service-Dominant Logic of Marketing
Addition of PEOPLE to the Marketing Mix is Important
Extra Marketing Mix P: Positive
Special Interest Group

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Services Marketing
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