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What about Customers??
Irene
Sometimes I think marketers can get too hanged up with theories, that we forget the ' Customer Experience'. Though it doesn't start with a "P" per say but essentially they are the core of the Marketing Mix.
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@ IreneStanislaw Maidanjuk Take a look at the four C´s: Customer, Cost, Capability, Communication... It´s a marketing mix focusing on narrow markets, where you have to concentrate on customer satisfaction even more ("hidden champions", defined by Hermann Simon, would be the catchphrase in this issue) |
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P's of Marketing around CustomerDante Cruz, Member All these P's of marketing evolve around the customer. They are all managed to ensure satisfaction - or even delight of the client. |
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Customer View and 3 More P'sNagendra, Member Maybe customer experience can be interpreted based on Customers' Perception of the product/service, it's Philosphy, and values they attach to it to bring inner satisfaction or Peace so to say.
So we might add another 3 P's from the customers' point of view
- Perception
- Philosophy
- Peace (Inner peace or satisfaction gained from owning or experiencing the service). |
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