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What about Customers??
Irene
Sometimes I think marketers can get too hanged up with theories, that we forget the ' Customer Experience'. Though it doesn't start with a "P" per say but essentially they are the core of the Marketing Mix....
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@ Irene
Stanislaw Maidanjuk Take a look at the four C´s: Customer, Cost, Capability, Communication... It´s a marketing mix focusing on narrow markets, where you have to concentra...
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P's of Marketing around Customer
Dante Cruz, Entrepreneur, Philippines, Member All these P's of marketing evolve around the customer. They are all managed to ensure satisfaction - or even delight of the client....
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Customer View and 3 More P's
Nagendra, Consultant, United Kingdom, Member Maybe customer experience can be interpreted based on Customers' Perception of the product/service, it's Philosphy, and values they attach to it to br...
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