What about Customers??

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Extended Marketing Mix > Forum > What about Customers??

What about Customers??
Irene
Sometimes I think marketers can get too hanged up with theories, that we forget the ' Customer Experience'. Though it doesn't start with a "P" per say but essentially they are the core of the Marketing Mix.
 

 
@ Irene
Stanislaw Maidanjuk
Take a look at the four Cs: Customer, Cost, Capability, Communication... Its a marketing mix focusing on narrow markets, where you have to concentrate on customer satisfaction even more
("hidden champions", defined by Hermann Simon, would be the catchphrase in this issue)
 

 
P's of Marketing around Customer
Dante Cruz, Entrepreneur, Philippines, Member
All these P's of marketing evolve around the customer. They are all managed to ensure satisfaction - or even delight of the client.
 

 
Customer View and 3 More P's
Nagendra, Consultant, United Kingdom, Member
Maybe customer experience can be interpreted based on Customers' Perception of the product/service, it's Philosphy, and values they attach to it to bring inner satisfaction or Peace so to say.
So we might add another 3 P's from the customers' point of view
- Perception
- Philosophy
- Peace (Inner peace or satisfaction gained from owning or experiencing the service).
 

     
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