What about Customers??

Services Marketing
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Irene

What about Customers??

Sometimes I think marketers can get too hanged up with theories, that we forget the ' Customer Experience'. Though it doesn't start with a "P" per say but essentially they are the core of the Marketing Mix.

  Stanislaw Maidanjuk
 

@ Irene

Take a look at the four Cs: Customer, Cost, Capability, Communication... Its a marketing mix focusing on narrow markets, where you have to concentrate on customer satisfaction even more
("hidden champions", defined by Hermann Simon, would be the catchphrase in this issue)

  Dante Cruz
Entrepreneur, Philippines
 

P's of Marketing around Customer

All these P's of marketing evolve around the customer. They are all managed to ensure satisfaction - or even delight of the client.

  Nagendra
Consultant, United Kingdom
 

Customer View and 3 More P's

Maybe customer experience can be interpreted based on Customers' Perception of the product/service, it's Philosphy, and values they attach to it to bring inner satisfaction or Peace so to say.
So we might add another 3 P's from the customers' point of view
- Perception
- Philosophy
- Peace (Inner peace or satisfaction gained from owning or experiencing the service).

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More on Services Marketing
Summary
Forum
7 P's or Sustainable Competitive Advantage
Extra Marketing Mix P - Performance
Extra Marketing Mix P - Publicity
Use only P's that can be Controlled / Influenced!
Alternate 7 Ps instead of Those of the Extended Marketing Mix
Extra Marketing Mix P: Patience
Extra Marketing Mix P: Planning
🔥3 Extra Marketing Mix P's for the Changing World
Extra Marketing Mix P: Positioning
Extra Marketing Mix P - Politics
Extra Marketing Mix P: Power
Keep Marketing Plan Simple
Marketing Mix - when to choose what??
Extra Marketing Mix P - Perception
Extra Marketing Mix P - Principles
Extra Marketing Mix P - Product Innovation
Service-Dominant Logic of Marketing
Addition of PEOPLE to the Marketing Mix is Important
Extra Marketing Mix P: Positive
Best Practices
From 7 P's to 7 C's of Marketing
What is Physical Evidence in Extended Marketing Mix?
Which Marketing Mix P is most Important? Prioritising the 7 P's...
When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
Extra Marketing Mix P - Packaging
P's of marketing mix
Is the Customer Always Right?
Extra Marketing Mix P - Pace
What about Customers??
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