Extra Marketing Mix P - Perception

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Extended Marketing Mix > Forum > Extra Marketing Mix P - Perception

Extra Marketing Mix P - Perception
anita
A possible 9th P could be 'Perception' of interested groups of people, primarily the Customers.
 

 
perception no P's
Luis Ferrero
In my opinion, "Perception" commented by Anita-brunei is not a P's variable due it's on communication variable, and one of communication strategies is to mantain perception.
 

     
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