Extra Marketing Mix P - Perception
anita A possible 9th P could be 'Perception' of interested groups of people, primarily the Customers.
perception no P's
Luis Ferrero In my opinion, "Perception" commented by Anita-brunei is not a P's variable due it's on communication variable, and one of communication strategies is to mantain perception.
Read all responses and join this discussion yourself. Support your career and personal development with 12manage, the management platform.