Extra Marketing Mix P - Perception

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anita, brunei

Extra Marketing Mix P - Perception

A possible 9th P could be 'Perception' of interested groups of people, primarily the Customers.

  Luis Ferrero, Spain
 

perception no P's

In my opinion, "Perception" commented by Anita-brunei is not a P's variable due it's on communication variable, and one of communication strategies is to mantain perception.

 

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