Extra Marketing Mix P - Principles




Services Marketing
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Philip Knowles, UK

Extra Marketing Mix P - Principles

There is a basic misunderstanding by some of the commentators. The Ps are internal factors in control of the business and an error in one of them can cause failure of the whole mix. For example get the right product, right price, right promotion, right place (4Ps) and have poor sales staff (people), display it badly (physical evidence) or have long queues (process) and it can still fail. I have been adding Principles to the mix for my students because customers are making decisions based on the ethical stance of businesses now.

   

More on Services Marketing:
Summary
Discussion Topics
🥇 From 7 P's to 7 C's of Marketing
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🥉 Which Marketing Mix P is most Important? Prioritising the 7 P's...
When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
Extra Marketing Mix P - Packaging
P's of marketing mix
Is the Customer Always Right?
7 P's or Sustainable Competitive Advantage
Extra Marketing Mix P - Performance
Extra Marketing Mix P - Publicity
Use only P's that can be Controlled / Influenced!
Alternate 7 Ps instead of Those of the Extended Marketing Mix
Extra Marketing Mix P: Patience
Keep Marketing Plan Simple
Extra Marketing Mix P - Pace
Extra Marketing Mix P: Planning
🔥 3 Extra Marketing Mix P's for the Changing World
Extra Marketing Mix P - Perception
Extra Marketing Mix P: Positioning
Extra Marketing Mix P - Politics
Extra Marketing Mix P: Power
Marketing Mix - when to choose what??
👀Extra Marketing Mix P - Principles
Extra Marketing Mix P - Product Innovation
What about Customers??
Service-Dominant Logic of Marketing
Addition of PEOPLE to the Marketing Mix is Important
Extra Marketing Mix P: Positive
Special Interest Group

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Services Marketing
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