Extra Marketing Mix P - Packaging

Services Marketing
Knowledge Center

Best Practices

Sign up

mbabhai

Extra Marketing Mix P - Packaging

Another P should be added - Packaging. The rationale is that it is very important how the product is presented to the customer, and the packaging is often the first contact that a customer has with a product.

  gzgreg
 

the 8th P

Packaging is part of Product. When you think of a product, packaging is an integral part of it. From the primary packaging to the secondary to the shipping package.

  Brian Imber
 

Packaging in Marketing Mix

I would rather consider Packaging being part of Promotion, because the presentation of a (consumer) product to the buyer is often very significant. Howewer this would be less valid for B2B goods.

  K.G.
 

No more Ps please

Come on, don't add more Ps, already 7 Ps are more than enough as 4 Ps can cover up the whole marketing mix model. If we start to add more Ps then almost all of the words related to the Marketing fall under it.
It can be more confusing to the fresh students too, remember those days in college when you were studying about the marketing mix concept.

  Hunegnaw
 

Importance of Packaging in Marketing Mix

I'd like to get your responses or views on the fol (...)

  Vivek
Analyst, India
 

Packaging in 7 Marketing Mix

Some say packaging is to be seen from a product an (...)

  aniruddha tambe
Teacher, India
 

Importance of Packaging in Marketing Mix

In fact, Packaging is a very important "P". If you (...)

Start a new forum topic

 

More on Services Marketing
Summary
Forum
7 P's or Sustainable Competitive Advantage
Extra Marketing Mix P - Performance
Extra Marketing Mix P - Publicity
Use only P's that can be Controlled / Influenced!
Alternate 7 Ps instead of Those of the Extended Marketing Mix
Extra Marketing Mix P: Patience
Extra Marketing Mix P: Planning
🔥3 Extra Marketing Mix P's for the Changing World
Extra Marketing Mix P: Positioning
Extra Marketing Mix P - Politics
Extra Marketing Mix P: Power
Keep Marketing Plan Simple
Marketing Mix - when to choose what??
Extra Marketing Mix P - Perception
Extra Marketing Mix P - Principles
Extra Marketing Mix P - Product Innovation
Service-Dominant Logic of Marketing
Addition of PEOPLE to the Marketing Mix is Important
Extra Marketing Mix P: Positive
Best Practices
From 7 P's to 7 C's of Marketing
What is Physical Evidence in Extended Marketing Mix?
Which Marketing Mix P is most Important? Prioritising the 7 P's...
When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
Extra Marketing Mix P - Packaging
P's of marketing mix
Is the Customer Always Right?
Extra Marketing Mix P - Pace
What about Customers??
Special Interest Group

Are you interested in Services Marketing? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Services Marketing
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 21-4-2021. All names of their owners.