Extra Marketing Mix P - Packaging

Services Marketing
Knowledge Center

Best Practices
mbabhai, India

Extra Marketing Mix P - Packaging

Another P should be added - Packaging. The rationale is that it is very important how the product is presented to the customer, and the packaging is often the first contact that a customer has with a product.

  gzgreg, philippines

the 8th P

Packaging is part of Product. When you think of a product, packaging is an integral part of it. From the primary packaging to the secondary to the shipping package.

  Brian Imber, US

Packaging in Marketing Mix

I would rather consider Packaging being part of Promotion, because the presentation of a (consumer) product to the buyer is often very significant. Howewer this would be less valid for B2B goods.

  K.G., Nepal

No more Ps please

Come on, don't add more Ps, already 7 Ps are more than enough as 4 Ps can cover up the whole marketing mix model. If we start to add more Ps then almost all of the words related to the Marketing fall under it.
It can be more confusing to the fresh students too, remember those days in college when you were studying about the marketing mix concept.

  Hunegnaw, Ethipia

Importance of Packaging in Marketing Mix

I'd like to get your responses or views on the fol...

Analyst, India

Packaging in 7 Marketing Mix

Some say packaging is to be seen from a product an...

  aniruddha tambe
Teacher, India

Importance of Packaging in Marketing Mix

In fact, Packaging is a very important "P". If you...


More on Services Marketing:
Special Interest Group

Do you have a keen interest in Services Marketing? Become our SIG Leader

Services Marketing
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2022 12manage - The Executive Fast Track. V15.8 - Last updated: 26-5-2022. All names of their owners.