Extra Marketing Mix P - Packaging

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Extra Marketing Mix P - Packaging
Another P should be added - Packaging. The rationale is that it is very important how the product is presented to the customer, and the packaging is often the first contact that a customer has with a product.

the 8th P
Packaging is part of Product. When you thi...

Packaging in Marketing Mix
Brian Imber
I would rather consider Packaging being part of...

No more Ps please
Come on, don't add more Ps, already 7 Ps are more ...

Importance of Packaging in Marketing Mix
I'd like to get your responses or views on the fol...

Packaging in 7 Marketing Mix
Vivek, Member
Some say packaging is to be seen from a product an...

Importance of Packaging in Marketing Mix
aniruddha tambe, Member
In fact, Packaging is a very important "P". If you...


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