Extra Marketing Mix P - Packaging

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Extra Marketing Mix P - Packaging

Another P should be added - Packaging. The rationale is that it is very important how the product is presented to the customer, and the packaging is often the first contact that a customer has with a product. (...) Read more? Sign up for free

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the 8th P

Packaging is part of Product. When you think of a product, packaging is an integral part of it. From the primary packaging to the secondary to the shipping package.

Packaging in Marketing Mix
Brian Imber

I would rather consider Packaging being part of Promotion, because the presentation of a (consumer) product to the buyer is often very significant. Howewer this would be less valid for B2B goods.

No more Ps please

Come on, don't add more Ps, already 7 Ps are more than enough as 4 Ps can cover up the whole marketing mix model. If we start to add more Ps then almost all of the words related to the Marketing fall under it.
It can be more confusing to the fresh students too, remember those days in college when you were studying about the marketing mix concept.


Packaging in 7 Marketing Mix
Vivek, Analyst, India, Member


Importance of Packaging in Marketing Mix
aniruddha tambe, Teacher, India, Member


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