Extra Marketing Mix P - Packaging

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Extra Marketing Mix P - Packaging

Another P should be added - Packaging. The rationale is that it is very important how the product is presented to the customer, and the packaging is often the first contact that a customer has with a product.

  gzgreg
 

the 8th P

Packaging is part of Product. When you think of a product, packaging is an integral part of it. From the primary packaging to the secondary to the shipping package.

  Brian Imber
 

Packaging in Marketing Mix

I would rather consider Packaging being part of Promotion, because the presentation of a (consumer) product to the buyer is often very significant. Howewer this would be less valid for B2B goods.

  K.G.
 

No more Ps please

Come on, don't add more Ps, already 7 Ps are more than enough as 4 Ps can cover up the whole marketing mix model. If we start to add more Ps then almost all of the words related to the Marketing fall under it.
It can be more confusing to the fresh students too, remember those days in college when you were studying about the marketing mix concept.

  Hunegnaw
 

Importance of Packaging in Marketing Mix

I'd like to get your responses or views on the fol (...)

  Vivek
Analyst, India
 

Packaging in 7 Marketing Mix

Some say packaging is to be seen from a product an (...)

  aniruddha tambe
Teacher, India
 

Importance of Packaging in Marketing Mix

In fact, Packaging is a very important "P". If you (...)

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