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Extra Marketing Mix P - Packaging
mbabhai
Another P should be added - Packaging. The rationale is that it is very important how the product is presented to the customer, and the packaging is often the first contact that a customer has with a product.
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the 8th P
gzgreg Packaging is part of Product. When you think of a product, packaging is an integral part of it. From the primary packaging to the secondary t...  |
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Packaging in Marketing Mix
Brian Imber I would rather consider Packaging being part of Promotion, because the presentation of a (consumer) product to the buyer is often very signific... |
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No more Ps please
K.G. Come on, don't add more Ps, already 7 Ps are more than enough as 4 Ps can cover up the whole marketing mix model. If we start to add more Ps then almo... |
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Packaging in 7 Marketing Mix
Vivek, Analyst, India, Member Some say packaging is to be seen from a product angle, others say it should be considered part of promotion. This ambiguity and importance of package ... |
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