Extra Marketing Mix P - Packaging


 
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Extra Marketing Mix P - Packaging
mbabhai
Another P should be added - Packaging. The rationale is that it is very important how the product is presented to the customer, and the packaging is often the first contact that a customer has with a product.
 

 
the 8th P
gzgreg
Packaging is part of Product. When you think of a product, packaging is an integral part of it. From the primary packaging to the secondary t...Sign up
 

 
Packaging in Marketing Mix
Brian Imber
I would rather consider Packaging being part of Promotion, because the presentation of a (consumer) product to the buyer is often very signific...Sign up
 

 
No more Ps please
K.G.
Come on, don't add more Ps, already 7 Ps are more than enough as 4 Ps can cover up the whole marketing mix model. If we start to add more Ps then almo...Sign up
 

 
Importance of Packaging in Marketing Mix
Hunegnaw
I'd like to get your responses or views on the following questions:
1. Why do some people consider packaging as the 5th "P" of the marketing mix?...Sign up
 

 
Packaging in 7 Marketing Mix
Vivek, Analyst, India, Member
Some say packaging is to be seen from a product angle, others say it should be considered part of promotion. This ambiguity and importance of package ...Sign up
 

 
Importance of Packaging in Marketing Mix
aniruddha tambe, Teacher, India, Member
In fact, Packaging is a very important "P". If you consider the Awareness, Interest, Desire and Action model, we w...Sign up
 

 
 


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