When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?

Extended Marketing Mix > Best Practices > When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?

When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
Basically you could just go away with the 4Ps even when it comes to the services, however just having those 7Ps in mind is a good idea, but its not really something to focus on.
The Physical Evidence falls into the Place, since there are no real distribution when it comes to services.
People... well the marketing mix is made to satisfy people's needs and wants so it could even be in the 4Ps, why adding it in the 7Ps? It's just like bolding it to make sure you get that right but still People are involved in the whole process one way or another.
Process: Ok that is probably the only one that deserves to be added on the 4P of the "normal" marketing mix.
So yeah, once again, is there a real need of those 7P?
ps: "Prior Preparation Prevents Piss Poor Performence" is still the best 7P ~!...Sign up

Marketing Mix
Nilesh Mandole
I think there is need of extending marketing Ps because physical evidence is a necessity just like people and process....Sign up

4Ps vs 7Ps
Physical evidence in place? Surely physical evidence is more a measure of your position as a brand, than how your place your products? Within p...Sign up

Physical evidence not the same as place
If physical evidence falls into one of the p's it would be Product, as when developing a product in the service industry you must pay attention to how...Sign up

4Ps is the Basis
You can add other and more Ps as Politics, Prudence and so on, but I suppose all additional Ps other than the 4Ps will be just an illustration of the ...Sign up

First Vision and Strategy, then the P's
Ahmad dawoud, Manager, Jordan, Member
It does not matter how many P's we have, as long as we do understand the whole picture and vision of our business. If we focus more we may find many o...Sign up

3 Extra P's Are Welcome
Luiz Araujo, Manager, Portugal, Member
Yes I agree to add some more P's.
People on services are the most important
Process also something which influences the customer's satisfact...Sign up

Rename 'Extended Marketing Mix' to 'Marketing Mix'
Tahir Mumtaz Awan, Professor, Pakistan, Member
Usually the marketing mix for services includes 7 Ps. If we consider the present market conditions, without services even a tangible product is of no ...Sign up

Special Interest Group Leader

Interested? Sign up for free.

Extended Marketing Mix
Best Practices


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.0 - Last updated: 25-6-2019. All names of their owners.