When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?

Services Marketing
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Y.N, Australia

When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?

Basically you could just go away with the 4Ps even when it comes to the services, however just having those 7Ps in mind is a good idea, but its not really something to focus on.
The Physical Evidence falls into the Place, since there are no real distribution when it comes to services.
People... well the marketing mix is made to satisfy people's needs and wants so it could even be in the 4Ps, why adding it in the 7Ps? It's just like bolding it to make sure you get that right but still People are involved in the whole process one way or another.
Process: Ok that is probably the only one that deserves to be added on the 4P of the "normal" marketing mix.
So yeah, once again, is there a real need of those 7P?
ps: "Prior Preparation Prevents Piss Poor Performence" is still the best 7P ~!


Nilesh Mandole, India

Marketing Mix

I think there is need of extending marketing Ps because physical evidence is a necessity just like p... Sign up

Chris, UK

4Ps vs 7Ps

Physical evidence in place? Surely physical evidence is more a measure of your position as a brand, ... Sign up

Wilson, UK

Physical evidence not the same as place

If physical evidence falls into one of the p's it would be Product, as when developing a product in ... Sign up

Mohiur, Bangladesh

4Ps is the Basis

You can add other and more Ps as Politics, Prudence and so on, but I suppose all additional Ps other... Sign up

Ahmad dawoud
Manager, Jordan

First Vision and Strategy, then the P's

It does not matter how many P's we have, as long as we do understand the whole picture and vision of... Sign up

Luiz Araujo
Manager, Portugal

3 Extra P's Are Welcome

Yes I agree to add some more P's. People on services are the most important Process also something... Sign up

Tahir Mumtaz Awan
Professor, Pakistan

Rename 'Extended Marketing Mix' to 'Marketing Mix'

Usually the marketing mix for services includes 7 Ps. If we consider the present market conditions, ... Sign up

Leigh Cowan
CEO, Australia

The Universal 4P Model versus the Need for 7 or More P's

Certainly, the 4P's model is fine for an "Introduction to Marketing" course that awakens students to... Sign up


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