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When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?

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Y.N, Australia

When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?

Basically you could just go away with the 4Ps even when it comes to the services, however just having those 7Ps in mind is a good idea, but its not really something to focus on.
The Physical Evidence falls into the Place, since there are no real distribution when it comes to services.
People... well the marketing mix is made to satisfy people's needs and wants so it could even be in the 4Ps, why adding it in the 7Ps? It's just like bolding it to make sure you get that right but still People are involved in the whole process one way or another.
Process: Ok that is probably the only one that deserves to be added on the 4P of the "normal" marketing mix.
So yeah, once again, is there a real need of those 7P?
ps: "Prior Preparation Prevents Piss Poor Performence" is still the best 7P ~!
 

Rating

 
0
Nilesh Mandole, India
 

Marketing Mix

I think there is need of extending marketing Ps because physical evidence is a necessity just like p... Sign up

 
0
Chris, UK
 

4Ps vs 7Ps

Physical evidence in place? Surely physical evidence is more a measure of your position as a brand, ... Sign up

 
0
Wilson, UK
 

Physical evidence not the same as place

If physical evidence falls into one of the p's it would be Product, as when developing a product in ... Sign up

 
0
Mohiur, Bangladesh
 

4Ps is the Basis

You can add other and more Ps as Politics, Prudence and so on, but I suppose all additional Ps other... Sign up

 
0
Ahmad dawoud
Manager, Jordan
 

First Vision and Strategy, then the P's

It does not matter how many P's we have, as long as we do understand the whole picture and vision of... Sign up

 
0
Luiz Araujo
Manager, Portugal
 

3 Extra P's Are Welcome

Yes I agree to add some more P's. People on services are the most important Process also something... Sign up

 
0
Tahir Mumtaz Awan
Professor, Pakistan
 

Rename 'Extended Marketing Mix' to 'Marketing Mix'

Usually the marketing mix for services includes 7 Ps. If we consider the present market conditions, ... Sign up

 
1
Leigh Cowan
CEO, Australia
 

The Universal 4P Model versus the Need for 7 or More P's

Certainly, the 4P's model is fine for an "Introduction to Marketing" course that awakens students to... Sign up

 

More on Services Marketing:
Summary
Discussion Topics
topic From 7 P's to 7 C's of Marketing
topic What is Physical Evidence in Extended Marketing Mix?
topic Which Marketing Mix P is most Important? Prioritising the 7 P's...
👀When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
topic Extra Marketing Mix P - Packaging
topic P's of marketing mix
topic Is the Customer Always Right?
topic 7 P's or Sustainable Competitive Advantage
topic Extra Marketing Mix P - Performance
topic Extra Marketing Mix P - Publicity
topic Use only P's that can be Controlled / Influenced!
topic Alternate 7 Ps instead of Those of the Extended Marketing Mix
topic Extra Marketing Mix P: Patience
topic Keep Marketing Plan Simple
topic Extra Marketing Mix P - Pace
topic Extra Marketing Mix P: Planning
🔥 3 Extra Marketing Mix P's for the Changing World
topic Extra Marketing Mix P - Perception
topic Extra Marketing Mix P: Positioning
topic Extra Marketing Mix P - Politics
topic Extra Marketing Mix P: Power
topic Marketing Mix - when to choose what??
topic Extra Marketing Mix P - Principles
topic Extra Marketing Mix P - Product Innovation
topic What about Customers??
topic Service-Dominant Logic of Marketing
topic Addition of PEOPLE to the Marketing Mix is Important
topic Extra Marketing Mix P: Positive
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More on Services Marketing:
Summary
Discussion Topics
topic From 7 P's to 7 C's of Marketing
topic What is Physical Evidence in Extended Marketing Mix?
topic Which Marketing Mix P is most Important? Prioritising the 7 P's...
👀When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
topic Extra Marketing Mix P - Packaging
topic P's of marketing mix
topic Is the Customer Always Right?
topic 7 P's or Sustainable Competitive Advantage
topic Extra Marketing Mix P - Performance
topic Extra Marketing Mix P - Publicity
topic Use only P's that can be Controlled / Influenced!
topic Alternate 7 Ps instead of Those of the Extended Marketing Mix
topic Extra Marketing Mix P: Patience
topic Keep Marketing Plan Simple
topic Extra Marketing Mix P - Pace
topic Extra Marketing Mix P: Planning
🔥 3 Extra Marketing Mix P's for the Changing World
topic Extra Marketing Mix P - Perception
topic Extra Marketing Mix P: Positioning
topic Extra Marketing Mix P - Politics
topic Extra Marketing Mix P: Power
topic Marketing Mix - when to choose what??
topic Extra Marketing Mix P - Principles
topic Extra Marketing Mix P - Product Innovation
topic What about Customers??
topic Service-Dominant Logic of Marketing
topic Addition of PEOPLE to the Marketing Mix is Important
topic Extra Marketing Mix P: Positive
Special Interest Group

SIG Leader

Do you know a lot about Services Marketing? Become our SIG Leader

Knowledge Center

Services Marketing
Knowledge Center



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