When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?

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Services Marketing > Best Practices > When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?

When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
Y.N
Basically you could just go away with the 4Ps even when it comes to the services, however just having those 7Ps in mind is a good idea, but its not really something to focus on. The Physical Evidence falls into the Place, since there are no real distribution when it comes to services. People... well the marketing mix is made to satisfy people's needs and wants so it could even be in the 4Ps, why adding it in the 7Ps? It's just like bolding it to make sure you get that right but still People are involved in the whole process one way or another. Process: Ok that is probably the only one that deserves to be added on the 4P of the "normal" marketing mix. So yeah, once again, is there a real need of those 7P? ps: "Prior Preparation Prevents Piss Poor Performence" is still the best 7P ~! (...) Read more? Sign up for free

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  Marketing Mix
Nilesh Mandole
  (...)

  4Ps vs 7Ps
Chris
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  4Ps is the Basis
Mohiur
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  First Vision and Strategy, then the P's
Ahmad dawoud, Manager, Jordan, Member
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  3 Extra P's Are Welcome
Luiz Araujo, Manager, Portugal, Member
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  Rename 'Extended Marketing Mix' to 'Marketing Mix'
Tahir Mumtaz Awan, Professor, Pakistan, Member
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Services Marketing
Summary
Forum
🔥3 Extra Marketing Mix P's for the Changing World
Addition of PEOPLE to the Marketing Mix is Important
Extra Marketing Mix P: Positive
Best Practices
🥇From 7 P's to 7 C's of Marketing
🥈What is Physical Evidence in Extended Marketing Mix?
🥉Which Marketing Mix P is most Important? Prioritising the 7 P's...
When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
Extra Marketing Mix P - Packaging
P's of marketing mix
Is the Customer Always Right?
7 P's or Sustainable Competitive Advantage
Extra Marketing Mix P - Performance
Extra Marketing Mix P - Publicity
Use only P's that can be Controlled / Influenced!
Alternate 7 Ps instead of Those of the Extended Marketing Mix
Extra Marketing Mix P: Patience
Extra Marketing Mix P - Pace
Extra Marketing Mix P: Planning
Extra Marketing Mix P: Positioning
Extra Marketing Mix P - Politics
Extra Marketing Mix P: Power
Keep Marketing Plan Simple
Marketing Mix - when to choose what??
Extra Marketing Mix P - Perception
Extra Marketing Mix P - Principles
Extra Marketing Mix P - Product Innovation
What about Customers??
Service-Dominant Logic of Marketing


Services Marketing
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