When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?


 
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When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
Y.N
Basically you could just go away with the 4Ps even when it comes to the services, however just having those 7Ps in mind is a good idea, but its not really something to focus on.
The Physical Evidence falls into the Place, since there are no real distribution when it comes to services.
People... well the marketing mix is made to satisfy people's needs and wants so it could even be in the 4Ps, why adding it in the 7Ps? It's just like bolding it to make sure you get that right but still People are involved in the whole process one way or another.
Process: Ok that is probably the only one that deserves to be added on the 4P of the "normal" marketing mix.
So yeah, once again, is there a real need of those 7P?
ps: "Prior Preparation Prevents Piss Poor Performence" is still the best 7P ~!
 

 
Marketing Mix
Nilesh Mandole
I think there is need of extending marketing Ps be...
 

 
4Ps vs 7Ps
Chris
Physical evidence in place? Surely physical...
 

 
Physical evidence not the same as place
Wilson
If physical evidence falls into one of the p's it ...
 

 
4Ps is the Basis
Mohiur
You can add other and more Ps as Politics, Prudenc...
 

 
First Vision and Strategy, then the P's
Ahmad dawoud, Member
It does not matter how many P's we have, as long a...
 

 
3 Extra P's Are Welcome
Luiz Araujo, Member
Yes I agree to add some more P's.
People on s...
 

 
Rename 'Extended Marketing Mix' to 'Marketing Mix'
Tahir Mumtaz Awan, Member
Usually the marketing mix for services includes 7 ...
 

 
 

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