Extra Marketing Mix P - Pace

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Rajesh Vyas

Extra Marketing Mix P - Pace

How about Pace? I.e. The speed of introduction of new products.
Won't pace be a factor to be considered to get the First Mover Advantage?
Marketing success is a function of Pace in a big way.

  Sebastien De C
 

Use Marketing Mix only After Product Launch

The marketing mix is only to be dealt with a product that is already on the market. It is only after the launch of the product that you may consider the marketing mix, not before. It is after its launch that you will decide how to position yourself on the market and which of the P's you will place more importance. Im not arguing that the speed to which you launch a product before competitions gets into play is not important, but for me it does not form part of the marketing mix.

  Ahmed Hussain Khan
Lecturer
 

Extra Marketing Mix P - Pace

I am teaching marketing since 1992 and I've taught PACE as a possible marketing mix extension too.
Pace is really important in services marketing, especially for hotels, courier services, hospitals, etc.

  Jaap de Jonge
Editor, Netherlands
 

Extra Marketing Mix P - Pace

The Marketing Mix is a tool for marketers to assis (...)

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