Keep Marketing Plan Simple

			
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			              Services Marketing > Forum > Keep Marketing Plan Simple
			            
				              Keep Marketing Plan Simple

			                Piyush

Use the most suited P's of the marketing mix for the marketing plan. Using all or too many could complicate the plan. Keep the plan as simple as possible, as it's easier to implement for us, and easier to understand for the consumer. (...) Read more? Sign up for free
			            
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			                  			Keep Marketing Mix Simple

															Margaret, Teacher, United Kingdom, Member

Agree marketing mix should be kept simple, the more Ps are added, the more we have to remember or in my case teach. Mbabhai-India comments packaging should be added but is that not an integral part of a product? Sanju-India has a good comment re analyzing internal and external environments but again why are you analysing this if not to address the 7Ps?
			                  		
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	                            Services Marketing
	                          
	                                Summary
	                                ForumExtra Marketing Mix P - Packaging
P's of marketing mix
7 P's or Sustainable Competitive Advantage
Extra Marketing Mix P - Performance
Extra Marketing Mix P - Publicity
Use only P's that can be Controlled / Influenced!
Alternate 7 Ps instead of Those of the Extended Marketing Mix
Extra Marketing Mix P: Patience
Extra Marketing Mix P: Planning
Extra Marketing Mix P: Positioning
Extra Marketing Mix P - Politics
Extra Marketing Mix P: Power
Keep Marketing Plan Simple
Marketing Mix - when to choose what??
Extra Marketing Mix P - Perception
Extra Marketing Mix P - Principles
Extra Marketing Mix P - Product Innovation
What about Customers??
Service-Dominant Logic of Marketing
Addition of PEOPLE to the Marketing Mix is Important
Extra Marketing Mix P: Positive

												              Best Practices
												            
		                          	From 7 P's to 7 C's of Marketing
What is Physical Evidence in Extended Marketing Mix?
Which Marketing Mix P is most Important? Prioritising the 7 P's...
When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
Is the Customer Always Right?
Extra Marketing Mix P - Pace