Keep Marketing Plan Simple

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Use the most suited P's of the marketing mix for the marketing plan. Using all or too many could complicate the plan. Keep the plan as simple as possible, as it's easier to implement for us, and easier to understand for the consumer. (...) Read more? Sign up for free

		Margaret
	Keep Marketing Mix Simple Agree marketing mix should be kept simple, the more Ps are added, the more we have to remember or in my case teach. Mbabhai-India comments packaging should be added but is that not an integral part of a product? Sanju-India has a good comment re analyzing internal and external environments but again why are you analysing this if not to address the 7Ps?