What is Physical Evidence in Extended Marketing Mix?

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What is Physical Evidence in Extended Marketing Mix?
Paul
I've read and re-read the meaning of Physical Evidence but it's still gobbledigook. "The ability and environment in which the service is delivered": Who can give some further explanation and examples? Thanks...
 

 
Examples of Physical EvidenceSign up
RayC
In a service oriented business the physical eviden...
 

 
Physical Evidence for a HotelSign up
Gayle
The ability and environment... imagine the rece...
 

 
Physical Evidence is also the ReceiptSign up
Weiye
Physical Evidence also refers to the receipt
 

 
Physical Evidence is also TestimonialsSign up
James
It could also be written customer testimonials<...
 

 
Physical Evidence is also Front Line Employee behaviorSign up
Adrian
How the staff look and interact with the cu...
 

 
Physical Evidence: VouchersSign up
Gareth
Guys, read your marketing books properly. Services...
 

 
Physical Evidence for Services is Tangible AspectsSign up
Kev
Physical evidence within a service context are ...
 

 
Physical Evidence allows Customers to judge QualitySign up
Mohit Garg
How is the service being delivered? Physical Evide...
 

 
Physical Evidence not for Products. Unless...Sign up
Damil Alam
Physical Evidence is the physical proof of the ser...
 

 
Physical Evidence in HealthcareSign up
Tsitsi Tete
Assume that you are in the waiting room of a do...
 

 
Physical Evidence = PresentationSign up
Ryan McMinn, Member
I believe that the word “Presentation” would be...
 

 
Physical Evidence: Packaging of Apple ProductsSign up
Edwin Velzel, Member
If you ever bought an Apple product (iPhone, iMax,...
 

 
Packaging of Apple Products ≠ Physical EvidenceSign up
Jaap de Jonge, Editor
@Edwin, personally I do share your enthusiasm for ...
 

 
Physical EvidenceSign up
rika bialistock , Member
I agree with Adrian that physical evidence is also...
 

 
 

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