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What is Physical Evidence in Extended Marketing Mix?
Paul
I've read and re-read the meaning of Physical Evidence but it's still gobbledigook. "The ability and environment in which the service is delivered": Who can give some further explanation and examples? Thanks...
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Examples of Physical Evidence
RayC In a service oriented business the physical evidence could include, your offices, reception, marketing literature, proposals, case studies, project reports etc.
How your business is physically represented to your potential client.
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