What is Physical Evidence in Extended Marketing Mix?

Services Marketing
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Best Practices
Paul, GB

What is Physical Evidence in Extended Marketing Mix?

I've read and re-read the meaning of Physical Evidence but it's still gobbledigook. "The ability and environment in which the service is delivered": Who can give some further explanation and examples? Thanks...


RayC, UK

Examples of Physical Evidence

In a service oriented business the physical evidence could include, your offices, reception, marketing literature, proposals, case studies, project reports etc.
How your business is physically represented to your potential client.

Gayle, UK

Physical Evidence for a Hotel

The ability and environment... imagine the reception of a five star hotel, here physical evidence is all around you…

Weiye, Singapore

Physical Evidence is also the Receipt

Physical Evidence also refers to the receipt you received after you've paid for the service.
It serves as a reminder that the product (a service in this case) has been consumed.
As we all know, the types of receipt issued vary accordingly. Why? The marketing people realised that these physical evidence are part of the product.

James, Australia

Physical Evidence is also Testimonials

It could also be written customer testimonials tha...

Adrian, Ireland

Physical Evidence is also Front Line Employee behavior

How the staff look and interact with the customer....

Gareth, UK

Physical Evidence: Vouchers

Guys, read your marketing books properly. Services...

Kev, GN

Physical Evidence for Services is Tangible Aspects

Physical evidence within a service context are the...

Mohit Garg, india

Physical Evidence allows Customers to judge Quality

How is the service being delivered? Physical Evide...

Damil Alam, Bangladesh

Physical Evidence not for Products. Unless...

Physical Evidence is the physical proof of the ser...

Tsitsi Tete, Zimbabwe

Physical Evidence in Healthcare

Assume that you are in the waiting room of a docto...

Ryan McMinn, United States

Physical Evidence = Presentation

I believe that the word “Presentation” would best ...

Edwin Velzel
Business Consultant, Netherlands

Physical Evidence: Packaging of Apple Products

If you ever bought an Apple product (iPhone, iMax,...

Jaap de Jonge
Editor, Netherlands

Packaging of Apple Products ≠ Physical Evidence

@Edwin, personally I do share your enthusiasm for ...

rika bialistock
Professor, Israel

Physical Evidence

I agree with Adrian that physical evidence is also...


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