What is Physical Evidence in Extended Marketing Mix?

Examples of Physical Evidence
RayC
In a service oriented business the physical evidence could include, your offices, reception, marketing literature, proposals, case studies, project...

Physical Evidence for a Hotel
Gayle
The ability and environment... imagine the reception of a five star hotel, here physical evidence is all around you…...

Physical Evidence is also the Receipt
Weiye
Physical Evidence also refers to the receipt you received after you've paid for the service.
It serves as a reminder that the product (a ...

Physical Evidence is also Testimonials
James
It could also be written customer testimonials that reinforce the quality of the service being provided....

Physical Evidence is also Front Line Employee behavior
Adrian
How the staff look and interact with the customer. What the service looks like can also include the employees attitude towards the customer<...

Physical Evidence: Vouchers
Gareth
Guys, read your marketing books properly. Services need physical evidence to show that they exist, such as vouchers etc....

Physical Evidence for Services is Tangible Aspects
Kev
Physical evidence within a service context are the tangible aspects around the service supporting it...
It might be the signs in a sho...

Physical Evidence allows Customers to judge Quality
Mohit Garg
How is the service being delivered? Physical Evidence is the element of the service mix which allows the consumer to make judgements on the quality...

Physical Evidence not for Products. Unless...
Damil Alam
Physical Evidence is the physical proof of the service. It is said that for physical products, it is bit redundant unless they include some service...

Physical Evidence in Healthcare
Tsitsi Tete
Assume that you are in the waiting room of a doctor. The waiting room has spider webs, torn chairs, exposed bricks and traces of dirt on the wa...

Physical Evidence = Presentation
Ryan McMinn, Business Consultant, United States, Member
I believe that the word “Presentation” would best describe the 7th P as it incorporates most of the comments everyone has suggested and it repr...

Physical Evidence: Packaging of Apple Products
Edwin Velzel, Business Consultant, Netherlands, Member
If you ever bought an Apple product (iPhone, iMax, etc.) you may have experienced what physical evidence is; they package their products like jewels, ...

Packaging of Apple Products ≠ Physical Evidence
Jaap de Jonge, CEO, Netherlands, Editor
@Edwin, personally I do share your enthusiasm for the way Apple is packaging its products. Although it took me a long time to discover the 'special pa...

Physical Evidence
rika bialistock , Professor, Israel, Member
I agree with Adrian that physical evidence is also what the customer is experiencing during getting the service especially when the service includes b...