What is Physical Evidence in Extended Marketing Mix?

Services Marketing
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Paul
I've read and re-read the meaning of Physical Evidence but it's still gobbledigook. "The ability and environment in which the service is delivered": Who can give some further explanation and examples? Thanks... (...) Read more? Sign up for free

  RayC
 

Examples of Physical Evidence

In a service oriented business the physical evidence could include, your offices, reception, marketing literature, proposals, case studies, project reports etc.
How your business is physically represented to your potential client.

  Gayle
 

Physical Evidence for a Hotel

The ability and environment... imagine the reception of a five star hotel, here physical evidence is all around you…

  Weiye
 

Physical Evidence is also the Receipt

Physical Evidence also refers to the receipt you received after you've paid for the service.
It serves as a reminder that the product (a service in this case) has been consumed.
As we all know, the types of receipt issued vary accordingly. Why? The marketing people realised that these physical evidence are part of the product.

  James
 

Physical Evidence is also Testimonials

It could also be written customer testimonials tha (...)

  Adrian
 

Physical Evidence is also Front Line Employee behavior

How the staff look and interact with the customer. (...)

  Gareth
 

Physical Evidence: Vouchers

Guys, read your marketing books properly. Services (...)

  Kev
 

Physical Evidence for Services is Tangible Aspects

Physical evidence within a service context are the (...)

  Mohit Garg
 

Physical Evidence allows Customers to judge Quality

How is the service being delivered? Physical Evide (...)

  Damil Alam
 

Physical Evidence not for Products. Unless...

Physical Evidence is the physical proof of the ser (...)

  Tsitsi Tete
 

Physical Evidence in Healthcare

Assume that you are in the waiting room of a docto (...)

  Ryan McMinn
 

Physical Evidence = Presentation

I believe that the word “Presentation” would best (...)

  Edwin Velzel
Business Consultant, Netherlands
 

Physical Evidence: Packaging of Apple Products

If you ever bought an Apple product (iPhone, iMax, (...)

  Jaap de Jonge
Editor, Netherlands
 

Packaging of Apple Products ≠ Physical Evidence

@Edwin, personally I do share your enthusiasm for (...)

  rika bialistock
Professor, Israel
 

Physical Evidence

I agree with Adrian that physical evidence is also (...)

 

More on Services Marketing
Summary
Forum
7 P's or Sustainable Competitive Advantage
Extra Marketing Mix P - Performance
Extra Marketing Mix P - Publicity
Use only P's that can be Controlled / Influenced!
Alternate 7 Ps instead of Those of the Extended Marketing Mix
Extra Marketing Mix P: Patience
Extra Marketing Mix P: Planning
🔥3 Extra Marketing Mix P's for the Changing World
Extra Marketing Mix P: Positioning
Extra Marketing Mix P - Politics
Extra Marketing Mix P: Power
Keep Marketing Plan Simple
Marketing Mix - when to choose what??
Extra Marketing Mix P - Perception
Extra Marketing Mix P - Principles
Extra Marketing Mix P - Product Innovation
Service-Dominant Logic of Marketing
Addition of PEOPLE to the Marketing Mix is Important
Extra Marketing Mix P: Positive
Best Practices
From 7 P's to 7 C's of Marketing
What is Physical Evidence in Extended Marketing Mix?
Which Marketing Mix P is most Important? Prioritising the 7 P's...
When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
Extra Marketing Mix P - Packaging
P's of marketing mix
Is the Customer Always Right?
Extra Marketing Mix P - Pace
What about Customers??
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