What is Physical Evidence in Extended Marketing Mix?
Paul I've read and re-read the meaning of Physical Evidence but it's still gobbledigook. "The ability and environment in which the service is delivered": Who can give some further explanation and examples? Thanks... (...) Read more? Sign up for free
Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.
Examples of Physical Evidence
RayC In a service oriented business the physical evidence could include, your offices, reception, marketing literature, proposals, case studies, project reports etc. How your business is physically represented to your potential client.
Physical Evidence for a Hotel
Gayle The ability and environment... imagine the reception of a five star hotel, here physical evidence is all around you…
Physical Evidence is also the Receipt
Weiye Physical Evidence also refers to the receipt you received after you've paid for the service.
It serves as a reminder that the product (a service in this case) has been consumed.
As we all know, the types of receipt issued vary accordingly. Why? The marketing people realised that these physical evidence are part of the product.