What is Physical Evidence in Extended Marketing Mix?

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	              What is Physical Evidence in Extended Marketing Mix?

                Paul

                I've read and re-read the meaning of Physical Evidence but it's still gobbledigook.  "The ability and environment in which the service is delivered": Who can give some further explanation and examples? Thanks...
            
                  Examples of Physical Evidence
										
RayC
In a service oriented business the physical eviden...

                  Physical Evidence for a Hotel
										
Gayle
The ability and environment... imagine the rece...

                  Physical Evidence is also the Receipt
										
Weiye
Physical Evidence also refers to the receipt

                  Physical Evidence is also Testimonials
										
James
It could also be written customer testimonials<...

                  Physical Evidence is also Front Line Employee behavior
										
Adrian
How the staff look and interact with the cu...

                  Physical Evidence: Vouchers
										
Gareth
Guys, read your marketing books properly. Services...

                  Physical Evidence for Services is Tangible Aspects
										
Kev
Physical evidence within a service context are ...

                  Physical Evidence allows Customers to judge Quality
										
Mohit Garg
How is the service being delivered? Physical Evide...

                  Physical Evidence not for Products. Unless...
										
Damil Alam
Physical Evidence is the physical proof of the ser...

                  Physical Evidence in Healthcare
										
Tsitsi Tete
Assume that you are in the waiting room of a do...

                  	Physical Evidence = Presentation
											
Ryan McMinn, Member
I believe that the word “Presentation” would be...

                  	Physical Evidence: Packaging of Apple Products
											
Edwin Velzel, Member
If you ever bought an Apple product (iPhone, iMax,...

                  	Packaging of Apple Products ≠ Physical Evidence
											
Jaap de Jonge, Editor
@Edwin, personally I do share your enthusiasm for ...

                  	Physical Evidence
											
rika bialistock , Member
I agree with Adrian that physical evidence is also...

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Best PracticesFrom 7 P's to 7 C's of Marketing
What is Physical Evidence in Extended Marketing Mix?
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