What is Physical Evidence in Extended Marketing Mix?

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Services Marketing > Best Practices > What is Physical Evidence in Extended Marketing Mix?

What is Physical Evidence in Extended Marketing Mix?

I've read and re-read the meaning of Physical Evidence but it's still gobbledigook. "The ability and environment in which the service is delivered": Who can give some further explanation and examples? Thanks... (...) Read more? Sign up for free

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Examples of Physical Evidence

In a service oriented business the physical evidence could include, your offices, reception, marketing literature, proposals, case studies, project reports etc.
How your business is physically represented to your potential client.

Physical Evidence for a Hotel

The ability and environment... imagine the reception of a five star hotel, here physical evidence is all around you…

Physical Evidence is also the Receipt

Physical Evidence also refers to the receipt you received after you've paid for the service.
It serves as a reminder that the product (a service in this case) has been consumed.
As we all know, the types of receipt issued vary accordingly. Why? The marketing people realised that these physical evidence are part of the product.









Physical Evidence: Packaging of Apple Products
Edwin Velzel, Business Consultant, Netherlands, Member


Packaging of Apple Products ≠ Physical Evidence
Jaap de Jonge, Editor, Netherlands


Physical Evidence
rika bialistock , Professor, Israel, Member


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Services Marketing
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