What is Physical Evidence in Extended Marketing Mix?

 
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What is Physical Evidence in Extended Marketing Mix?
Paul
I've read and re-read the meaning of Physical Evidence but it's still gobbledigook. "The ability and environment in which the service is delivered": Who can give some further explanation and examples? Thanks... 		 

 
Examples of Physical Evidence
RayC
In a service oriented business the physical evidence could include, your offices, reception, marketing literature, proposals, case studies, project...Sign up
  

 
Physical Evidence for a Hotel
Gayle
The ability and environment... imagine the reception of a five star hotel, here physical evidence is all around you…...Sign up
  

 
Physical Evidence is also the Receipt
Weiye
Physical Evidence also refers to the receipt you received after you've paid for the service.
It serves as a reminder that the product (a ...Sign up
  

 
Physical Evidence is also Testimonials
James
It could also be written customer testimonials that reinforce the quality of the service being provided....Sign up
  

 
Physical Evidence is also Front Line Employee behavior
Adrian
How the staff look and interact with the customer. What the service looks like can also include the employees attitude towards the customer<...Sign up
  

 
Physical Evidence: Vouchers
Gareth
Guys, read your marketing books properly. Services need physical evidence to show that they exist, such as vouchers etc....Sign up
  

 
Physical Evidence for Services is Tangible Aspects
Kev
Physical evidence within a service context are the tangible aspects around the service supporting it...
It might be the signs in a sho...Sign up
  

 
Physical Evidence allows Customers to judge Quality
Mohit Garg
How is the service being delivered? Physical Evidence is the element of the service mix which allows the consumer to make judgements on the quality...Sign up
  

 
Physical Evidence not for Products. Unless...
Damil Alam
Physical Evidence is the physical proof of the service. It is said that for physical products, it is bit redundant unless they include some service...Sign up
  

 
Physical Evidence in Healthcare
Tsitsi Tete
Assume that you are in the waiting room of a doctor. The waiting room has spider webs, torn chairs, exposed bricks and traces of dirt on the wa...Sign up
  

 
Physical Evidence = Presentation
Ryan McMinn, Business Consultant, United States, Member
I believe that the word “Presentation” would best describe the 7th P as it incorporates most of the comments everyone has suggested and it repr...Sign up
  

 
Physical Evidence: Packaging of Apple Products
Edwin Velzel, Business Consultant, Netherlands, Member
If you ever bought an Apple product (iPhone, iMax, etc.) you may have experienced what physical evidence is; they package their products like jewels, ...Sign up
  

 
Packaging of Apple Products ≠ Physical Evidence
Jaap de Jonge, CEO, Netherlands, Editor
@Edwin, personally I do share your enthusiasm for the way Apple is packaging its products. Although it took me a long time to discover the 'special pa...Sign up
  

 
Physical Evidence
rika bialistock , Professor, Israel, Member
I agree with Adrian that physical evidence is also what the customer is experiencing during getting the service especially when the service includes b...Sign up
  

 
 


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