What is Physical Evidence in Extended Marketing Mix?

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Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in Services Marketing > Best Practices > What is Physical Evidence in Extended Marketing Mix? What is Physical Evidence in Extended Marketing Mix? Paul I've read and re-read the meaning of Physical Evidence but it's still gobbledigook. "The ability and environment in which the service is delivered": Who can give some further explanation and examples? Thanks... (...) Read more? Sign up for free Please register now to read all responses and to join this discussion yourself. It's easy and 100% free. Sign up for free     Log in   Examples of Physical Evidence RayC   In a service oriented business the physical evidence could include, your offices, reception, marketing literature, proposals, case studies, project reports etc. How your business is physically represented to your potential client.   Physical Evidence for a Hotel Gayle   The ability and environment... imagine the reception of a five star hotel, here physical evidence is all around you…   Physical Evidence is also the Receipt Weiye   Physical Evidence also refers to the receipt you received after you've paid for the service. It serves as a reminder that the product (a service in this case) has been consumed. As we all know, the types of receipt issued vary accordingly. Why? The marketing people realised that these physical evidence are part of the product.   Physical Evidence is also Testimonials James   (...)   Physical Evidence is also Front Line Employee behavior Adrian   (...)   Physical Evidence: Vouchers Gareth   (...)   Physical Evidence for Services is Tangible Aspects Kev   (...)   Physical Evidence allows Customers to judge Quality Mohit Garg   (...)   Physical Evidence not for Products. Unless... Damil Alam   (...)   Physical Evidence in Healthcare Tsitsi Tete   (...)   Physical Evidence = Presentation Ryan McMinn   (...)   Physical Evidence: Packaging of Apple Products Edwin Velzel, Business Consultant, Netherlands, Member   (...)   Packaging of Apple Products ≠ Physical Evidence Jaap de Jonge, Editor, Netherlands   (...)   Physical Evidence rika bialistock , Professor, Israel, Member   (...)

Special Interest Group Leader Interested? Sign up for free. Services Marketing Summary Forum 🔥 3 Extra Marketing Mix P's for the Changing World Addition of PEOPLE to the Marketing Mix is Important Extra Marketing Mix P: Positive Best Practices 🥇 From 7 P's to 7 C's of Marketing What is Physical Evidence in Extended Marketing Mix? 🥉 Which Marketing Mix P is most Important? Prioritising the 7 P's... When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)? Extra Marketing Mix P - Packaging P's of marketing mix Is the Customer Always Right? 7 P's or Sustainable Competitive Advantage Extra Marketing Mix P - Performance Extra Marketing Mix P - Publicity Use only P's that can be Controlled / Influenced! Alternate 7 Ps instead of Those of the Extended Marketing Mix Extra Marketing Mix P: Patience Extra Marketing Mix P - Pace Extra Marketing Mix P: Planning Extra Marketing Mix P: Positioning Extra Marketing Mix P - Politics Extra Marketing Mix P: Power Keep Marketing Plan Simple Marketing Mix - when to choose what?? Extra Marketing Mix P - Perception Extra Marketing Mix P - Principles Extra Marketing Mix P - Product Innovation What about Customers?? Service-Dominant Logic of Marketing

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