What is Physical Evidence in Extended Marketing Mix?

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Services Marketing > Best Practices > What is Physical Evidence in Extended Marketing Mix?

What is Physical Evidence in Extended Marketing Mix?
Paul
I've read and re-read the meaning of Physical Evidence but it's still gobbledigook. "The ability and environment in which the service is delivered": Who can give some further explanation and examples? Thanks... (...) Read more? Sign up for free

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  Examples of Physical Evidence
RayC
  In a service oriented business the physical evidence could include, your offices, reception, marketing literature, proposals, case studies, project reports etc.
How your business is physically represented to your potential client.

  Physical Evidence for a Hotel
Gayle
  The ability and environment... imagine the reception of a five star hotel, here physical evidence is all around you…

  Physical Evidence is also the Receipt
Weiye
  Physical Evidence also refers to the receipt you received after you've paid for the service.
It serves as a reminder that the product (a service in this case) has been consumed.
As we all know, the types of receipt issued vary accordingly. Why? The marketing people realised that these physical evidence are part of the product.



  Physical Evidence: Vouchers
Gareth
  (...)




  Physical Evidence in Healthcare
Tsitsi Tete
  (...)

  Physical Evidence = Presentation
Ryan McMinn
  (...)

  Physical Evidence: Packaging of Apple Products
Edwin Velzel, Business Consultant, Netherlands, Member
  (...)

  Packaging of Apple Products ≠ Physical Evidence
Jaap de Jonge, Editor, Netherlands
  (...)

  Physical Evidence
rika bialistock , Professor, Israel, Member
  (...)

   
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Services Marketing
Summary
Forum
🔥3 Extra Marketing Mix P's for the Changing World
Addition of PEOPLE to the Marketing Mix is Important
Extra Marketing Mix P: Positive
Best Practices
🥇From 7 P's to 7 C's of Marketing
What is Physical Evidence in Extended Marketing Mix?
🥉Which Marketing Mix P is most Important? Prioritising the 7 P's...
When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
Extra Marketing Mix P - Packaging
P's of marketing mix
Is the Customer Always Right?
7 P's or Sustainable Competitive Advantage
Extra Marketing Mix P - Performance
Extra Marketing Mix P - Publicity
Use only P's that can be Controlled / Influenced!
Alternate 7 Ps instead of Those of the Extended Marketing Mix
Extra Marketing Mix P: Patience
Extra Marketing Mix P - Pace
Extra Marketing Mix P: Planning
Extra Marketing Mix P: Positioning
Extra Marketing Mix P - Politics
Extra Marketing Mix P: Power
Keep Marketing Plan Simple
Marketing Mix - when to choose what??
Extra Marketing Mix P - Perception
Extra Marketing Mix P - Principles
Extra Marketing Mix P - Product Innovation
What about Customers??
Service-Dominant Logic of Marketing


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