What is Physical Evidence in Extended Marketing Mix?
I've read and re-read the meaning of Physical Evidence but it's still gobbledigook. "The ability and environment in which the service is delivered": Who can give some further explanation and examples? Thanks...
X
Welcome to the Services Marketing best practices. The topic being discussed here is: "What is Physical Evidence in Extended Marketing Mix?".
Will you join us? It's free.
Log in
| |
|
|
| |
|
|
8 |
|
RayC, UK
|
|
Examples of Physical Evidence
In a service oriented business the physical evidence could include, your offices, reception, marketing literature, proposals, case studies, project reports etc.
How your business is physically represented to your potential client.
|
| |
|
|
|
1 |
|
Gayle, UK
|
|
Physical Evidence for a Hotel
The ability and environment... imagine the reception of a five star hotel, here physical evidence is all around you…
|
| |
|
|
|
3 |
|
Weiye, Singapore
|
|
Physical Evidence is also the Receipt
Physical Evidence also refers to the receipt you received after you've paid for the service.
It serves as a reminder that the product (a service in this case) has been consumed.
As we all know, the types of receipt issued vary accordingly. Why? The marketing people realised that these physical evidence are part of the product.
|
| |
|
|
|
3 |
|
James, Australia
|
|
Physical Evidence is also Testimonials
It could also be written customer testimonials tha...
|
| |
|
|
|
7 |
|
Adrian, Ireland
|
|
Physical Evidence is also Front Line Employee behavior
How the staff look and interact with the customer....
|
| |
|
|
|
0 |
|
Gareth, UK
|
|
Physical Evidence: Vouchers
Guys, read your marketing books properly. Services...
|
| |
|
|
|
4 |
|
Kev, GN
|
|
Physical Evidence for Services is Tangible Aspects
Physical evidence within a service context are the...
|
| |
|
|
|
3 |
|
Mohit Garg, india
|
|
Physical Evidence allows Customers to judge Quality
How is the service being delivered? Physical Evide...
|
| |
|
|
|
11 |
|
Damil Alam, Bangladesh
|
|
Physical Evidence not for Products. Unless...
Physical Evidence is the physical proof of the ser...
|
| |
|
|
|
3 |
|
Tsitsi Tete, Zimbabwe
|
|
Physical Evidence in Healthcare
Assume that you are in the waiting room of a docto...
|
| |
|
|
|
5 |
|
Ryan McMinn, United States
|
|
Physical Evidence = Presentation
I believe that the word “Presentation” would best ...
|
|
Log in
