What is Physical Evidence in Extended Marketing Mix?

Services Marketing
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Paul, GB

What is Physical Evidence in Extended Marketing Mix?

I've read and re-read the meaning of Physical Evidence but it's still gobbledigook. "The ability and environment in which the service is delivered": Who can give some further explanation and examples? Thanks...


RayC, UK

Examples of Physical Evidence

In a service oriented business the physical evidence could include, your offices, reception, marketing literature, proposals, case studies, project reports etc.
How your business is physically represented to your potential client.

Gayle, UK

Physical Evidence for a Hotel

The ability and environment... imagine the reception of a five star hotel, here physical evidence is all around you…

Weiye, Singapore

Physical Evidence is also the Receipt

Physical Evidence also refers to the receipt you received after you've paid for the service.
It serves as a reminder that the product (a service in this case) has been consumed.
As we all know, the types of receipt issued vary accordingly. Why? The marketing people realised that these physical evidence are part of the product.

James, Australia

Physical Evidence is also Testimonials

It could also be written customer testimonials that reinforce the quality of the service being provi... Sign up

Adrian, Ireland

Physical Evidence is also Front Line Employee behavior

How the staff look and interact with the customer. What the service looks like can also include the ... Sign up

Gareth, UK

Physical Evidence: Vouchers

Guys, read your marketing books properly. Services need physical evidence to show that they exist, s... Sign up

Kev, GN

Physical Evidence for Services is Tangible Aspects

Physical evidence within a service context are the tangible aspects around the service supporting it... Sign up

Mohit Garg, india

Physical Evidence allows Customers to judge Quality

How is the service being delivered? Physical Evidence is the element of the service mix which allows... Sign up

Damil Alam, Bangladesh

Physical Evidence not for Products. Unless...

Physical Evidence is the physical proof of the service. It is said that for physical products, it is... Sign up

Tsitsi Tete, Zimbabwe

Physical Evidence in Healthcare

Assume that you are in the waiting room of a doctor. The waiting room has spider webs, torn chairs, ... Sign up

Ryan McMinn, United States

Physical Evidence = Presentation

I believe that the word “Presentation” would best describe the 7th P as it incorporates most of the ... Sign up

Edwin Velzel
Business Consultant, Netherlands

Physical Evidence: Packaging of Apple Products

If you ever bought an Apple product (iPhone, iMax, etc.) you may have experienced what physical evid... Sign up

Jaap de Jonge
Editor, Netherlands

Packaging of Apple Products ≠ Physical Evidence

@Edwin, personally I do share your enthusiasm for the way Apple is packaging its products. Although ... Sign up

rika bialistock
Professor, Israel

Physical Evidence

I agree with Adrian that physical evidence is also what the customer is experiencing during getting ... Sign up


More on Services Marketing:
Discussion Topics
From 7 P's to 7 C's of Marketing
👀What is Physical Evidence in Extended Marketing Mix?
Which Marketing Mix P is most Important? Prioritising the 7 P's...
When Should we Use the Extended Marketing Mix (7Ps) instead of the Traditional Marketing Mix (4Ps)?
Extra Marketing Mix P - Packaging
P's of marketing mix
Is the Customer Always Right?
7 P's or Sustainable Competitive Advantage
Extra Marketing Mix P - Performance
Extra Marketing Mix P - Publicity
Use only P's that can be Controlled / Influenced!
Alternate 7 Ps instead of Those of the Extended Marketing Mix
Extra Marketing Mix P: Patience
Keep Marketing Plan Simple
Extra Marketing Mix P - Pace
Extra Marketing Mix P: Planning
🔥3 Extra Marketing Mix P's for the Changing World
Extra Marketing Mix P - Perception
Extra Marketing Mix P: Positioning
Extra Marketing Mix P - Politics
Extra Marketing Mix P: Power
Marketing Mix - when to choose what??
Extra Marketing Mix P - Principles
Extra Marketing Mix P - Product Innovation
What about Customers??
Service-Dominant Logic of Marketing
Addition of PEOPLE to the Marketing Mix is Important
Extra Marketing Mix P: Positive
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