What is Physical Evidence in Extended Marketing Mix?

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What is Physical Evidence in Extended Marketing Mix?
Paul, GB
I've read and re-read the meaning of Physical Evidence but it's still gobbledigook. "The ability and environment in which the service is delivered": Who can give some further explanation and examples? Thanks...










Physical Evidence in Healthcare
Tsitsi Tete, Zimbabwe

Physical Evidence = Presentation
Ryan McMinn, Business Consultant, United States

Physical Evidence: Packaging of Apple Products
Edwin Velzel, Business Consultant, Netherlands

Packaging of Apple Products ≠ Physical Evidence
Jaap de Jonge, Editor, Netherlands

Physical Evidence
rika bialistock , Professor, Israel


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