What is Physical Evidence in Extended Marketing Mix?

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Services Marketing > Best Practices > What is Physical Evidence in Extended Marketing Mix?

What is Physical Evidence in Extended Marketing Mix?
Paul
I've read and re-read the meaning of Physical Evidence but it's still gobbledigook. "The ability and environment in which the service is delivered": Who can give some further explanation and examples? Thanks...
 

 
Examples of Physical Evidence
RayC
In a service oriented business the physical evidence could include, your offices, reception, marketing literature, proposals, case studies, project reports etc.
How your business is physically represented to your potential client.
 

 
Physical Evidence for a Hotel
Gayle
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Physical Evidence: Vouchers
Gareth
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Physical Evidence in Healthcare
Tsitsi Tete
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Physical Evidence = Presentation
Ryan McMinn, Business Consultant, United States, Member
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Physical Evidence: Packaging of Apple Products
Edwin Velzel, Business Consultant, Netherlands, Member
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Packaging of Apple Products ≠ Physical Evidence
Jaap de Jonge, Management Consultant, Netherlands
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Physical Evidence
rika bialistock , Professor, Israel, Member
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