What is Physical Evidence in Extended Marketing Mix?

Examples of Physical Evidence
RayC
In a service oriented business the physical evidence could include, your offices, reception, marketing literature, proposals, case studies, project reports etc.
How your business is physically represented to your potential client.

Physical Evidence for a Hotel
Gayle
The ability and environment... imagine the reception of a five star hotel, here physical evidence is all around you…

Physical Evidence is also the Receipt
Weiye
Physical Evidence also refers to the receipt you received after you've paid for the service.
It serves as a reminder that the product (a service in this case) has been consumed.
As we all know, the types of receipt issued vary accordingly. Why? The marketing people realised that these physical evidence are part of the product.

Physical Evidence is also Testimonials
James
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Physical Evidence is also Front Line Employee behavior
Adrian
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Physical Evidence: Vouchers
Gareth
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Physical Evidence for Services is Tangible Aspects
Kev
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Physical Evidence allows Customers to judge Quality
Mohit Garg
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Physical Evidence not for Products. Unless...
Damil Alam
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Physical Evidence in Healthcare
Tsitsi Tete
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Physical Evidence = Presentation
Ryan McMinn
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Physical Evidence: Packaging of Apple Products
Edwin Velzel, Business Consultant, Netherlands, Member
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Packaging of Apple Products ≠ Physical Evidence
Jaap de Jonge, Management Consultant, Netherlands
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Physical Evidence
rika bialistock , Professor, Israel, Member
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