Recently, Cuddy, Kohut and Neffinger argue that two particular traits or characteristics - Warmth and Strength - are critical in leadership performance. These 2 traits are most influential when we're judging others, they underlie our emotional and behavioral feelings towards others. A question then is which of these characteristics is better and needs to come first.
1. Strength first: If one emphasizes strength first, leadership will be undermined because of a lack of trust. Without the foundation of trust it is difficult for employees to accept the wants and needs of the leader, and as a result they will act independently and completely in their own interest.
2. Starting with warmth is said to result in considerably higher economic benefits. An increasing amount of studies finds that starting with warmth helps connecting you with people around you and shows that when you listen to them that creates the sense of trust. Trust leads to more openness, cooperation and to an increase in
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