Advantages Generic Benchmarking

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Advantages Generic Benchmarking
Comparing processes between unrelated industries (Generic Benchmarking) offers the following two advantages for a firm:
1. Possibility to implement a leading practice from another industry into its own industry and gain a competitive advantage (instead of merely eliminating a disadvantage)
2. Easier to get access to data / work together if firms are unrelated.



Special Interest Group Leader
Tonnis van Dam
Business Consultant


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