History of Benchmarking

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Theo Wichers
🔥NEW Bullivant divides the history of benchmarking into five periods, namely: Phase 1 Reverse engineering (1950-1975): dissecting products from the competition in order to identify technical improvements and then copy them. Phase 2 Competitive benchmarking (1976-1986): people try to learn from both the processes and the products of the competition. Phase 3 Process benchmarking (1982-1988): people mainly want to learn from 'best in class performers' with whom they do not compete. Phase 4 Strategic benchmarking (1988+): the learning is not so much focused on the processes, but on fundamental change of the 'business'. Phase 5 Global benchmarking (1993+): people want to learn from organizations that essentially perform the same activity in a completely different external context, for example in other parts of the world or in different cultures. (Benchmarking for continuous improvement in the public sector, Essex, 1994). (...) Read more? Sign up for free


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