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BCG Matrix for Start-ups

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Strategic Portfolio Management
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M. B. Khan, Pakistan

BCG Matrix for Start-ups

How can a company entering the market with one product only, use the BCG Matrix for planning their strategies to promote its product or to compete with competitors having variety of products in the same industry?
Is the BCG Matrix useful for start-ups having only one product?
 
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2
Jaap de Jonge
Editor, Netherlands
 

Use of BCG Matrix by Start-up Company with a Single Product

Clearly you are right to argue the BCG Matrix is completely useless for start-up companies having just one product. The BCG Matrix is aimed at large corporations having several multiple major product lines.

 

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More on Strategic Portfolio Management:
Summary
Discussion Topics
topic Example BCG Matrix: Coca Cola & Pepsi Cola
topic 10% Limit in Market Growth in BCG Matrix
topic Company Strategy if Lacking Question Marks?
topic How do I Place my Products / Services in the BCG?
topic Why the Quadrants of BCG Matrix are Named as Star, Dog, Cow, Problem Child
🔥 Modified BCG Matrix 2.0
topic The BCG Matrix and Synergy Effects
topic BCG Matrix is useless!
topic BCG Matrix Star Strategies and Examples
topic Advantages and Disadvantages of Portfolio Planning Tools
topic Application of BCG Matrix in Forestry
topic Differences Between BCG Matrix and Ansoff Matrix
topic How to Calculate the Relative Market Share in BCG Matrix?
topic BCG Matrix in Emerging or Fragmented Markets
topic BCG Matrix: Can Dogs be More Lucrative than Cash Cows?
topic Direction of Arrows in the BCG Matrix
topic Distinction Between PLC and BCG Matrix?
topic Assumptions of the BCG Matrix
topic BCG Matrix Question Mark Strategies and Examples
topic The 4 BCG Categories are not Always Stages
topic Cash Cow Strategies and Examples
👀BCG Matrix for Start-ups
Special Interest Group

SIG Leader

Do you know a lot about Strategic Portfolio Management? Become our SIG Leader

Knowledge Center

Strategic Portfolio Management
Knowledge Center



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