Direction of Arrow between Cash Cow and Star Incorrect?
 
BCG Matrix > Forum > Direction of Arrow between Cash Cow and Star Incorrect?

Direction of Arrow between Cash Cow and Star Incorrect?
Trishit Chatterjee
I think the Cash Cow (with excess dollars) should fund the star which is cash hungry (high working capital needs). So I think the arrow should flow from the cash cow to the star....Sign up 		 

 
Direction of Arrows is OK
Jaap de Jonge, Editor, Netherlands
The arrows are not indicating cash flows, but they represent the direction in which the company should try to move each product.
If you would lik...Sign up
 

 
The Arrows Shown in the Diagram
R.C. Natarajan, Professor of Marketing, India, Member
The arrows show how normally an SBU navigates over time. Normally, in a competitive scenario, a new sbu starts as a "?", fights and becomes a leader a...Sign up
 

     
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