Direction of Arrow between Cash Cow and Star Incorrect?

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Direction of Arrow between Cash Cow and Star Incorrect?
Trishit Chatterjee
I think the Cash Cow (with excess dollars) should fund the star which is cash hungry (high working capital needs). So I think the arrow should flow from the cash cow to the star.

Direction of Arrows is OK
Jaap de Jonge, CEO, Netherlands, Editor
The arrows are not indicating cash flows, but they represent the direction in which the company should try to move each product.
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The Arrows Shown in the Diagram
R.C. Natarajan, Professor of Marketing, India, Member
The arrows show how normally an SBU navigates over time. Normally, in a competitive scenario, a new sbu starts as a "?", fights and becomes a leader a...Sign up


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