Use of BCG Matrix in India

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Shreya

Use of BCG Matrix in India

Which industries or Firms in India are using the BCG Matrix?

  GULRAJ SINGH BHULLAR
Student (MBA), India
 

BCG Matrix in India

Hi. I think all leading companies use BCG matrix to redefine themselves in the quadrants and check their progress. E.g. icici, satyam, etc. It's also done by FMCG companies like p&g etc, to know which product is actually doing better and which one needs more investment.

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