Use of BCG Matrix in India
Shreya Which industries or Firms in India are using the BCG Matrix? (...) Read more? Sign up for free
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BCG Matrix in India
GULRAJ SINGH BHULLAR, Student (MBA), India, Member Hi. I think all leading companies use BCG matrix to redefine themselves in the quadrants and check their progress. E.g. icici, satyam, etc. It's also done by FMCG companies like p&g etc, to know which product is actually doing better and which one needs more investment.