Example BCG Matrix: Coca Cola & Pepsi Cola

12manage is looking for
MBA students.


 
BCG Matrix > Best Practices Log in

Example BCG Matrix: Coca Cola & Pepsi Cola
Thijs
The matrix is misrepresenting in some cases. Example: Coca Cola and Pepsi. Coca Cola is market leader, as a result of which the relative market share of Pepsi is always smaller than 1.
When the relative market share is smaller than 1, you will be at the right-hand side of the matrix. In that case, Pepsi will automatically be a Question Mark or a Dog.
Everyone understands that Pepsi is a Cash Cow!
 

 
Number of Competitors
Henri Zalamea
If you're going to do a BCG matrix, be sure to list more than two competitors. As in your example, Pepsi will definitely not be a "dog" if you'll just...Sign up
 

 
Do Not Compare Entire Companies using BCG Matrix
JoeCal
You are misinterpreting the matrix. It should not be used to make judgements about an entire company, but instead specific products or offerings. Co...Sign up
 

 
BCG Matrix Coca Cola and Pepsi
Tim
Thijs, your approach might be a bit digital. It does not need to be either high OR low. Pepsi's market share still can be considered high even though ...Sign up
 

 
coca cola and pepsi
Ifan Hikmawan Putra
Pepsi and coca cola is like a mandatory fight, but what if coca cola and pepsi do merger, The BCG is not useless anymore, but as long as pepsi and coc...Sign up
 

 
Coca Cola and Pepsi not in one BCG Matrix
So
The BCG matrix is essentially usable only for Strategic Business Units (SBU's) of ONE organisation. It cannot be used to compare brands of diff...Sign up
 

 
Pepsi versus Coca-cola is Wrong Use of BCG Matrix
George
@So: I agree BCG is used to analyse product lines or SBU's of one company for market growth and market share. It is ...Sign up
 

 
Separate BCG Matrix for Coca-cola Inc. from BCG Matrix for Pepsi Inc.
Nitish
Indeed the BCG Matrix is used to analyse SBUs. You can not use it to study two different organisations.
For example, you can take Pepsi Inc. and ...Sign up
 

 
The Role of Competition in the BCG Matrix
Radha Raj, India, Member
It stands to logic that BCG Matrix is used to analyze the strengths and weaknesses of various strategic business units within one organization.
W...Sign up
 

 
Comparison of Coco Cola & Pepsi on BCG Matrix
Radha Raj, India, Member
I agree the BCG matrix is to be used by organizations to review the market performance of their products and brands so as to take appropriate decision...Sign up
 

 
 


Special Interest Group Leader

BCG Matrix
Summary
Forum

Best Practices
Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V15.0 - Last updated: 19-12-2018. All names of their owners.