logo

Example BCG Matrix: Coca Cola & Pepsi Cola

Knowledge Center

Strategic Portfolio Management
Knowledge Center

Translatemore

Forum
47
Thijs, Netherlands

Example BCG Matrix: Coca Cola & Pepsi Cola

The matrix is misrepresenting in some cases. Example: Coca Cola and Pepsi. Coca Cola is market leader, as a result of which the relative market share of Pepsi is always smaller than 1.
When the relative market share is smaller than 1, you will be at the right-hand side of the matrix. In that case, Pepsi will automatically be a Question Mark or a Dog.
Everyone understands that Pepsi is a Cash Cow!
 

Rating

 
1
Henri Zalamea, New Zealand
 

Number of Competitors

If you're going to do a BCG matrix, be sure to list more than two competitors. As in your example, Pepsi will definitely not be a "dog" if you'll just include more participants in your grid. Personally, a "question mark" product is the one who gets the second largest budget (behind the star product) and is the closest thing to become a star in the future, given the right promotion, rather than a cash cow product, given a few more years, will start its decline towards the dog quadrant. Just my perception. Cheers!

 
5
JoeCal, USA
 

Do Not Compare Entire Companies using BCG Matrix

You are misinterpreting the matrix. It should not be used to make judgements about an entire compan... Sign up

 
2
Tim, NL
 

BCG Matrix Coca Cola and Pepsi

Thijs, your approach might be a bit digital. It does not need to be either high OR low. Pepsi's mark... Sign up

 
0
Ifan Hikmawan Putra, Indonesia
 

coca cola and pepsi

Pepsi and coca cola is like a mandatory fight, but what if coca cola and pepsi do merger, The BCG is... Sign up

 
6
So, India
 

Coca Cola and Pepsi not in one BCG Matrix

The BCG matrix is essentially usable only for Strategic Business Units (SBU's) of ONE organisation. ... Sign up

 
2
George, Kenya
 

Pepsi versus Coca-cola is Wrong Use of BCG Matrix

@So: I agree BCG is used to analyse product lines or SBU's of one company for market growth and mark... Sign up

 
2
Nitish, India
 

Separate BCG Matrix for Coca-cola Inc. from BCG Matrix for Pepsi Inc.

Indeed the BCG Matrix is used to analyse SBUs. You can not use it to study two different organisatio... Sign up

 
2
Radha Raj
India
 

The Role of Competition in the BCG Matrix

It stands to logic that BCG Matrix is used to analyze the strengths and weaknesses of various strate... Sign up

 
1
Radha Raj
India
 

Comparison of Coco Cola & Pepsi on BCG Matrix

I agree the BCG matrix is to be used by organizations to review the market performance of their prod... Sign up

 

More on Strategic Portfolio Management:
Summary
Discussion Topics
👀Example BCG Matrix: Coca Cola & Pepsi Cola
topic 10% Limit in Market Growth in BCG Matrix
topic Company Strategy if Lacking Question Marks?
topic How do I Place my Products / Services in the BCG?
topic Why the Quadrants of BCG Matrix are Named as Star, Dog, Cow, Problem Child
🔥 Modified BCG Matrix 2.0
topic The BCG Matrix and Synergy Effects
topic BCG Matrix is useless!
topic BCG Matrix Star Strategies and Examples
topic Advantages and Disadvantages of Portfolio Planning Tools
topic Application of BCG Matrix in Forestry
topic Differences Between BCG Matrix and Ansoff Matrix
topic How to Calculate the Relative Market Share in BCG Matrix?
topic BCG Matrix in Emerging or Fragmented Markets
topic BCG Matrix: Can Dogs be More Lucrative than Cash Cows?
topic Direction of Arrows in the BCG Matrix
topic Distinction Between PLC and BCG Matrix?
topic Assumptions of the BCG Matrix
topic BCG Matrix Question Mark Strategies and Examples
topic The 4 BCG Categories are not Always Stages
topic Cash Cow Strategies and Examples
topic BCG Matrix for Start-ups
Special Interest Group

SIG Leader

Do you know a lot about Strategic Portfolio Management? Become our SIG Leader



top

More on Strategic Portfolio Management:
Summary
Discussion Topics
👀Example BCG Matrix: Coca Cola & Pepsi Cola
topic 10% Limit in Market Growth in BCG Matrix
topic Company Strategy if Lacking Question Marks?
topic How do I Place my Products / Services in the BCG?
topic Why the Quadrants of BCG Matrix are Named as Star, Dog, Cow, Problem Child
🔥 Modified BCG Matrix 2.0
topic The BCG Matrix and Synergy Effects
topic BCG Matrix is useless!
topic BCG Matrix Star Strategies and Examples
topic Advantages and Disadvantages of Portfolio Planning Tools
topic Application of BCG Matrix in Forestry
topic Differences Between BCG Matrix and Ansoff Matrix
topic How to Calculate the Relative Market Share in BCG Matrix?
topic BCG Matrix in Emerging or Fragmented Markets
topic BCG Matrix: Can Dogs be More Lucrative than Cash Cows?
topic Direction of Arrows in the BCG Matrix
topic Distinction Between PLC and BCG Matrix?
topic Assumptions of the BCG Matrix
topic BCG Matrix Question Mark Strategies and Examples
topic The 4 BCG Categories are not Always Stages
topic Cash Cow Strategies and Examples
topic BCG Matrix for Start-ups
Special Interest Group

SIG Leader

Do you know a lot about Strategic Portfolio Management? Become our SIG Leader

Knowledge Center

Strategic Portfolio Management
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2023 12manage - The Executive Fast Track. V16.3 - Last updated: 2-10-2023. All names of their owners.




12manage is looking for BA/MBA students. More info.