Example BCG Matrix: Coca Cola & Pepsi Cola

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Example BCG Matrix: Coca Cola & Pepsi Cola
The matrix is misrepresenting in some cases. Example: Coca Cola and Pepsi. Coca Cola is market leader, as a result of which the relative market share of Pepsi is always smaller than 1.
When the relative market share is smaller than 1, you will be at the right-hand side of the matrix. In that case, Pepsi will automatically be a Question Mark or a Dog.
Everyone understands that Pepsi is a Cash Cow!

Number of CompetitorsSign up
Henri Zalamea
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You are misinterpreting the matrix. It should not...

BCG Matrix Coca Cola and PepsiSign up
Thijs, your approach might be a bit digital. It do...

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Ifan Hikmawan Putra
Pepsi and coca cola is like a mandatory fight, but...

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The BCG matrix is essentially usable only for S...


Separate BCG Matrix for Coca-cola Inc. from BCG Matrix for Pepsi Inc.Sign up
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Radha Raj, Member
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Comparison of Coco Cola & Pepsi on BCG MatrixSign up
Radha Raj, Member
I agree the BCG matrix is to be used by organizati...


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