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Example BCG Matrix: Coca Cola & Pepsi Cola
Thijs
The matrix is misrepresenting in some cases. Example: Coca Cola and Pepsi. Coca Cola is market leader, as a result of which the relative market share of Pepsi is always smaller than 1.
When the relative market share is smaller than 1, you will be at the right-hand side of the matrix. In that case, Pepsi will automatically be a Question Mark or a Dog.
Everyone understands that Pepsi is a Cash Cow!
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Number of Competitors
Henri Zalamea If you're going to do a BCG matrix, be sure to list more than two competitors. As in your example, Pepsi will definitely not be a "dog" if you'll just...  |
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BCG Matrix Coca Cola and Pepsi
Tim Thijs, your approach might be a bit digital. It does not need to be either high OR low. Pepsi's market share still can be considered high even though ... |
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coca cola and pepsi
Ifan Hikmawan Putra Pepsi and coca cola is like a mandatory fight, but what if coca cola and pepsi do merger, The BCG is not useless anymore, but as long as pepsi and coc... |
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The Role of Competition in the BCG Matrix
Radha Raj, India, Member It stands to logic that BCG Matrix is used to analyze the strengths and weaknesses of various strategic business units within one organization.
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