Example BCG Matrix: Coca Cola & Pepsi Cola

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Strategic Portfolio Management > Best Practices > Example BCG Matrix: Coca Cola & Pepsi Cola

Example BCG Matrix: Coca Cola & Pepsi Cola
Thijs
The matrix is misrepresenting in some cases. Example: Coca Cola and Pepsi. Coca Cola is market leader, as a result of which the relative market share of Pepsi is always smaller than 1. When the relative market share is smaller than 1, you will be at the right-hand side of the matrix. In that case, Pepsi will automatically be a Question Mark or a Dog. Everyone understands that Pepsi is a Cash Cow! (...) Read more? Sign up for free

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  Number of Competitors
Henri Zalamea
  If you're going to do a BCG matrix, be sure to list more than two competitors. As in your example, Pepsi will definitely not be a "dog" if you'll just include more participants in your grid. Personally, a "question mark" product is the one who gets the second largest budget (behind the star product) and is the closest thing to become a star in the future, given the right promotion, rather than a cash cow product, given a few more years, will start its decline towards the dog quadrant. Just my perception. Cheers!



  coca cola and pepsi
Ifan Hikmawan Putra
  (...)




  The Role of Competition in the BCG Matrix
Radha Raj, India, Member
  (...)

  Comparison of Coco Cola & Pepsi on BCG Matrix
Radha Raj, India, Member
  (...)

   
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Strategic Portfolio Management
Summary
Forum
BCG Matrix Dog Strategies and Examples
How to Calculate the Relative Market Share in BCG Matrix?
🔥The Financing Assumption of the BCG Matrix
Best Practices
🥇10% Limit in Market Growth in BCG Matrix
Example BCG Matrix: Coca Cola & Pepsi Cola
🥉Lack of Question Marks?
How Do I Place my Products / Services in the BCG?
Why the Quadrants of BCG Matrix are Named as Star, Dog, Cow, Problem Child
BCG Matrix is useless!
The BCG Matrix: Reloaded
How to do BCG Plotting?
Advantages and Disadvantages of Portfolio Planning Tools
Application of BCG Matrix in Forestry
BCG in Emerging or Fragmented Markets
Use of BCG Matrix in India
BCG Matrix: not in All Cases
BCG Matrix: Can Dogs be More Lucrative than Cash Cows?
Cash Cows Should Fund Stars in BCG Matrix
Distinction Between PLC and BCG Matrix?
BCG Matrix Star Strategies and Examples
Not useful for Competitive Analysis
Question Mark Strategies and Examples
BCG Matrix and Continous Evaluation
Cash Cow Strategies and Examples
BCG Matrix is Not Useful for a Start-up Having Only One Product
The BCG Categories are not always Stages
BCG Matrix: How to Research the Market Share and the Market Growth for each Business?
Differences Between BCG Matrix and Ansoff Matrix
Direction of Arrow between Cash Cow and Star Incorrect?


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