Example BCG Matrix: Coca Cola & Pepsi Cola

Number of Competitors
Henri Zalamea

If you're going to do a BCG matrix, be sure to list more than two competitors. As in your example, Pepsi will definitely not be a "dog" if you'll just include more participants in your grid. Personally, a "question mark" product is the one who gets the second largest budget (behind the star product) and is the closest thing to become a star in the future, given the right promotion, rather than a cash cow product, given a few more years, will start its decline towards the dog quadrant. Just my perception. Cheers!

Do Not Compare Entire Companies using BCG Matrix
JoeCal

(...)

BCG Matrix Coca Cola and Pepsi
Tim

(...)

coca cola and pepsi
Ifan Hikmawan Putra

(...)

Coca Cola and Pepsi not in one BCG Matrix
So

(...)

Pepsi versus Coca-cola is Wrong Use of BCG Matrix
George

(...)

Separate BCG Matrix for Coca-cola Inc. from BCG Matrix for Pepsi Inc.
Nitish

(...)

The Role of Competition in the BCG Matrix
Radha Raj, India, Member

(...)

Comparison of Coco Cola & Pepsi on BCG Matrix
Radha Raj, India, Member

(...)