Example BCG Matrix: Coca Cola & Pepsi Cola

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Example BCG Matrix: Coca Cola & Pepsi Cola
Thijs
The matrix is misrepresenting in some cases. Example: Coca Cola and Pepsi. Coca Cola is market leader, as a result of which the relative market share of Pepsi is always smaller than 1.
When the relative market share is smaller than 1, you will be at the right-hand side of the matrix. In that case, Pepsi will automatically be a Question Mark or a Dog.
Everyone understands that Pepsi is a Cash Cow!
 

 
Number of CompetitorsSign up
Henri Zalamea
If you're going to do a BCG matrix, be sure to lis...
 

 
Do Not Compare Entire Companies using BCG MatrixSign up
JoeCal
You are misinterpreting the matrix. It should not...
 

 
BCG Matrix Coca Cola and PepsiSign up
Tim
Thijs, your approach might be a bit digital. It do...
 

 
coca cola and pepsiSign up
Ifan Hikmawan Putra
Pepsi and coca cola is like a mandatory fight, but...
 

 
Coca Cola and Pepsi not in one BCG MatrixSign up
So
The BCG matrix is essentially usable only for S...
 

   

 
Separate BCG Matrix for Coca-cola Inc. from BCG Matrix for Pepsi Inc.Sign up
Nitish
Indeed the BCG Matrix is used to analyse SBUs. You...
 

 
The Role of Competition in the BCG MatrixSign up
Radha Raj, Member
It stands to logic that BCG Matrix is used to anal...
 

 
Comparison of Coco Cola & Pepsi on BCG MatrixSign up
Radha Raj, Member
I agree the BCG matrix is to be used by organizati...
 

 
 

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