Example BCG Matrix: Coca Cola & Pepsi Cola

Number of Competitors
Henri Zalamea
If you're going to do a BCG matrix, be sure to list more than two competitors. As in your example, Pepsi will definitely not be a "dog" if you'll just include more participants in your grid. Personally, a "question mark" product is the one who gets the second largest budget (behind the star product) and is the closest thing to become a star in the future, given the right promotion, rather than a cash cow product, given a few more years, will start its decline towards the dog quadrant. Just my perception. Cheers!

Do Not Compare Entire Companies using BCG Matrix
JoeCal
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BCG Matrix Coca Cola and Pepsi
Tim
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Ifan Hikmawan Putra
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Coca Cola and Pepsi not in one BCG Matrix
So
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Pepsi versus Coca-cola is Wrong Use of BCG Matrix
George
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Separate BCG Matrix for Coca-cola Inc. from BCG Matrix for Pepsi Inc.
Nitish
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The Role of Competition in the BCG Matrix
Radha Raj, India, Member
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Comparison of Coco Cola & Pepsi on BCG Matrix
Radha Raj, India, Member
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