Example BCG Matrix: Coca Cola & Pepsi Cola

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Example BCG Matrix: Coca Cola & Pepsi Cola
Thijs
The matrix is misrepresenting in some cases. Example: Coca Cola and Pepsi. Coca Cola is market leader, as a result of which the relative market share of Pepsi is always smaller than 1. When the relative market share is smaller than 1, you will be at the right-hand side of the matrix. In that case, Pepsi will automatically be a Question Mark or a Dog. Everyone understands that Pepsi is a Cash Cow! (...) Read more? Sign up for free
 

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Number of Competitors
Henri Zalamea
If you're going to do a BCG matrix, be sure to list more than two competitors. As in your example, Pepsi will definitely not be a "dog" if you'll just include more participants in your grid. Personally, a "question mark" product is the one who gets the second largest budget (behind the star product) and is the closest thing to become a star in the future, given the right promotion, rather than a cash cow product, given a few more years, will start its decline towards the dog quadrant. Just my perception. Cheers!
 

   

   

 
coca cola and pepsi
Ifan Hikmawan Putra
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The Role of Competition in the BCG Matrix
Radha Raj, India, Member
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Comparison of Coco Cola & Pepsi on BCG Matrix
Radha Raj, India, Member
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