Example BCG Matrix: Coca Cola & Pepsi Cola
The matrix is misrepresenting in some cases. Example: Coca Cola and Pepsi. Coca Cola is market leader, as a result of which the relative market share of Pepsi is always smaller than 1.
When the relative market share is smaller than 1, you will be at the right-hand side of the matrix. In that case, Pepsi will automatically be a Question Mark or a Dog.
Everyone understands that Pepsi is a Cash Cow!
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Henri Zalamea, New Zealand
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Number of Competitors
If you're going to do a BCG matrix, be sure to list more than two competitors. As in your example, Pepsi will definitely not be a "dog" if you'll just include more participants in your grid. Personally, a "question mark" product is the one who gets the second largest budget (behind the star product) and is the closest thing to become a star in the future, given the right promotion, rather than a cash cow product, given a few more years, will start its decline towards the dog quadrant. Just my perception. Cheers!
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JoeCal, USA
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Do Not Compare Entire Companies using BCG Matrix
You are misinterpreting the matrix. It should not be used to make judgements about an entire compan... Sign up
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Tim, NL
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BCG Matrix Coca Cola and Pepsi
Thijs, your approach might be a bit digital. It does not need to be either high OR low. Pepsi's mark... Sign up
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Ifan Hikmawan Putra, Indonesia
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coca cola and pepsi
Pepsi and coca cola is like a mandatory fight, but what if coca cola and pepsi do merger, The BCG is... Sign up
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So, India
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Coca Cola and Pepsi not in one BCG Matrix
The BCG matrix is essentially usable only for Strategic Business Units (SBU's) of ONE organisation. ... Sign up
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George, Kenya
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Pepsi versus Coca-cola is Wrong Use of BCG Matrix
@So: I agree BCG is used to analyse product lines or SBU's of one company for market growth and mark... Sign up
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Nitish, India
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Separate BCG Matrix for Coca-cola Inc. from BCG Matrix for Pepsi Inc.
Indeed the BCG Matrix is used to analyse SBUs. You can not use it to study two different organisatio... Sign up
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