The BCG Categories are not always Stages

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Shridesh

The BCG Categories are not always Stages

Note that it's not alway mandatory that a product goes through all of these four BCG stages.
For example, there are many cases where a product was launched and after that goes away as a 'Dog' or never makes it into any other stage.

  nikhil
Student (MBA), India
 

Not Making it to the Next BCG Stage

Agreed. A reason for this could be technological obsolescence.

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