The BCG Categories are not always Stages

      
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			            	Shridesh
			            
The BCG Categories are not always Stages

	          		Note that it's not alway mandatory that a product goes through all of these four BCG stages.

For example, there are many cases where a product was launched and after that goes away as a 'Dog' or never makes it into any other stage.
				      
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						            	nikhil
Student (MBA), India
												
				                Not Making it to the Next BCG Stage

													Agreed. A reason for this could be technological obsolescence.
				                
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