The BCG Categories are not always Stages

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BCG Matrix > Forum > The BCG Categories are not always Stages

The BCG Categories are not always Stages
Shridesh
Note that it's not alway mandatory that a product goes through all of these four BCG stages.
For example, there are many cases where a product was launched and after that goes away as a 'Dog' or never makes it into any other stage.
 

 
Not Making it to the Next BCG Stage
nikhil, Student (MBA), India, Member
Agreed. A reason for this could be technological obsolescence.
 

     
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