The 4 BCG Categories are not Always Stages




Strategic Portfolio Management
Knowledge Center

Translate

Forum
6
Shridesh, India

The 4 BCG Categories are not Always Stages

Note that it's not alway mandatory that a product goes through all of these four BCG stages.
For example, there are many cases where a product was launched and after that goes away as a 'Dog' or never makes it into any other stage.
 

Rating

 
2
nikhil
Student (MBA), India
 

Not Making it to the Next BCG Stage

Agreed. One reason for this could be technological obsolescence.

 
1
Jaap de Jonge
Editor, Netherlands
 

The 4 BCG Categories are Often, But not Always Stages

I agree too. Indeed the 4 categories in the BCG Matrix (Question Mark ⇨ Star ⇨ Cash Cow ⇨ Dog) were typically (meant as) stages, but not necessary so.
Another reason for this could be that in special circumstances, a product might "fall back" into one of the normally earlier stages.
For example, what was believed to be a dog might turn out to become a massive cash cow after all. IBM mainframes is one such example. I believe they are still around and sold.

   

More on Strategic Portfolio Management:
Summary
Discussion Topics
Example BCG Matrix: Coca Cola & Pepsi Cola
🥇 10% Limit in Market Growth in BCG Matrix
Company Strategy if Lacking Question Marks?
🥈 How do I Place my Products / Services in the BCG?
Why the Quadrants of BCG Matrix are Named as Star, Dog, Cow, Problem Child
🔥 Modified BCG Matrix 2.0
🥉 The BCG Matrix and Synergy Effects
BCG Matrix is useless!
BCG Matrix Star Strategies and Examples
Advantages and Disadvantages of Portfolio Planning Tools
Application of BCG Matrix in Forestry
Differences Between BCG Matrix and Ansoff Matrix
How to Calculate the Relative Market Share in BCG Matrix?
BCG Matrix in Emerging or Fragmented Markets
BCG Matrix: Can Dogs be More Lucrative than Cash Cows?
Direction of Arrows in the BCG Matrix
Distinction Between PLC and BCG Matrix?
Assumptions of the BCG Matrix
BCG Matrix Question Mark Strategies and Examples
👀The 4 BCG Categories are not Always Stages
Cash Cow Strategies and Examples
BCG Matrix for Start-ups
Special Interest Group

Do you know a lot about Strategic Portfolio Management? Become our SIG Leader

Strategic Portfolio Management
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2023 12manage - The Executive Fast Track. V16.1 - Last updated: 6-6-2023. All names ™ of their owners.