The 4 BCG Categories are not Always Stages

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Strategic Portfolio Management Knowledge Center

Forum 6 Shridesh, India The 4 BCG Categories are not Always Stages Note that it's not alway mandatory that a product goes through all of these four BCG stages. For example, there are many cases where a product was launched and after that goes away as a 'Dog' or never makes it into any other stage. X Welcome to the Strategic Portfolio Management forum. The topic being discussed here is: "The 4 BCG Categories are not Always Stages". Sign up now to gain access. It's easy and 100% free. Log in   Comments Sort by date Sort by rating Rating   2 nikhil Student (MBA), India   Not Making it to the Next BCG Stage Agreed. One reason for this could be technological obsolescence.   1 Jaap de Jonge Editor, Netherlands   The 4 BCG Categories are Often, But not Always Stages I agree too. Indeed the 4 categories in the BCG Matrix (Question Mark ⇨ Star ⇨ Cash Cow ⇨ Dog) were typically (meant as) stages, but not necessary so. Another reason for this could be that in special circumstances, a product might "fall back" into one of the normally earlier stages. For example, what was believed to be a dog might turn out to become a massive cash cow after all. IBM mainframes is one such example. I believe they are still around and sold.   Leave a comment Share your knowledge or experience

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Strategic Portfolio Management Knowledge Center

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