The BCG Categories are not always Stages

			
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			              BCG Matrix > Forum > The BCG Categories are not always Stages
			            
				              The BCG Categories are not always Stages

			                Shridesh
			                
			      					Note that it's not alway mandatory that a product goes through all of these four BCG stages.

For example, there are many cases where a product was launched and after that goes away as a 'Dog' or never makes it into any other stage.
			            
			                  			Not Making it to the Next BCG Stage

															nikhil, Student (MBA), India, Member
				                  		
Agreed. A reason for this could be technological obsolescence.
			                  		
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