The BCG Categories are not always Stages

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Note that it's not alway mandatory that a product goes through all of these four BCG stages. For example, there are many cases where a product was launched and after that goes away as a 'Dog' or never makes it into any other stage. (...) Read more? Sign up for free

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		Not Making it to the Next BCG Stage nikhil, Student (MBA), India, Member
	Agreed. A reason for this could be technological obsolescence.