10% Limit in Market Growth in BCG Matrix

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10% Limit in Market Growth in BCG Matrix
Rob
Generally in the BCG Matrix, when the market growth is more than 10%, it is considered a star. Can anyone explain why they have chosen the (fairly high) limit of 10%? (...) Read more? Sign up for free

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  No Standard 10% threshold in BCG Matrix
S. Adnan
  No this is wrong, there is no 10% limit / dividing line / threshold in the BCG matrix. This horizontal line in the diagram is drawn based on the average market growth. So if the brand is growing faster than the market, then it will be in star or question mark category, otherwise it will be under the line in the cash cow or dog section.

  Product Life Cycle and BCG
shikha trivedi
  A really very good summary but plz explain the scaling of BCG and who can tell something more about the relationship of the Product Life Cycle and the BCG Matrix?

  Average Growth rate of the Industry
Sanjay T Rane
  Low and high are divided on the basis of the average growth rate of the industry. Let's say the growth rate of a certain industry is 40%. Then the separator line will come near 20%. Exactly you will have to calculate on the basis of weighted average or return from a product portfolio.

  Average growth rate
Melvin van der Veen
  (...)

  BCG Matrix Scales
marjan, Student (MBA), Iran, Member
  (...)

  Scales in BCG Matrix are Relative
Hamid Rezaei, Student (MBA), Iran, Member
  (...)

  Horizontal Line Dividing Sections in BCG Diagram
Jaap de Jonge, Editor, Netherlands
  (...)

   
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Strategic Portfolio Management
Summary
Forum
BCG Matrix Dog Strategies and Examples
How to Calculate the Relative Market Share in BCG Matrix?
🔥The Financing Assumption of the BCG Matrix
Best Practices
10% Limit in Market Growth in BCG Matrix
🥈Example BCG Matrix: Coca Cola & Pepsi Cola
🥉Lack of Question Marks?
How Do I Place my Products / Services in the BCG?
Why the Quadrants of BCG Matrix are Named as Star, Dog, Cow, Problem Child
BCG Matrix is useless!
The BCG Matrix: Reloaded
How to do BCG Plotting?
Advantages and Disadvantages of Portfolio Planning Tools
Application of BCG Matrix in Forestry
BCG in Emerging or Fragmented Markets
Use of BCG Matrix in India
BCG Matrix: not in All Cases
BCG Matrix: Can Dogs be More Lucrative than Cash Cows?
Cash Cows Should Fund Stars in BCG Matrix
Distinction Between PLC and BCG Matrix?
BCG Matrix Star Strategies and Examples
Not useful for Competitive Analysis
Question Mark Strategies and Examples
BCG Matrix and Continous Evaluation
Cash Cow Strategies and Examples
BCG Matrix is Not Useful for a Start-up Having Only One Product
The BCG Categories are not always Stages
BCG Matrix: How to Research the Market Share and the Market Growth for each Business?
Differences Between BCG Matrix and Ansoff Matrix
Direction of Arrow between Cash Cow and Star Incorrect?


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