10% Limit in Market Growth in BCG Matrix


 
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10% Limit in Market Growth in BCG Matrix
Rob, Netherlands
Generally in the BCG Matrix, when the market growth is more than 10%, it would be considered a star. Can anyone explain why they have chosen the (fairly high) limit of 10%?
 

   

 
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shikha trivedi, India
 

   

 
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Melvin van der Veen, the Netherlands
 

 
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