10% Limit in Market Growth in BCG Matrix

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10% Limit in Market Growth in BCG Matrix
Generally in the BCG Matrix, when the market growth is more than 10%, it would be considered a star. Can anyone explain why they have chosen the (fairly high) limit of 10%?

No Standard 10% limit in BCG MatrixSign up
S. Adnan
No this is wrong, there is no 10% limit in BCG mat...

Product Life Cycle and BCGSign up
shikha trivedi
A really very good summary but plz explain the sca...

Average Growth rate of the IndustrySign up
Sanjay T Rane
Low and high are divided on the basis of the avera...

Average growth rateSign up
Melvin van der Veen
As you say, Sanjay, the line in the middle should ...

BCG Matrix ScalesSign up
marjan, Member
I want to know why the market share in BCG graph i...

Scales in BCG Matrix are RelativeSign up
Hamid Rezaei, Member
Agree with Melvin. It's the average growth rate. T...


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