10% Limit in Market Growth in BCG Matrix

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10% Limit in Market Growth in BCG Matrix
Generally in the BCG Matrix, when the market growth is more than 10%, it would be considered a star. Can anyone explain why they have chosen the (fairly high) limit of 10%?

No Standard 10% limit in BCG Matrix
S. Adnan
No this is wrong, there is no 10% limit in BCG matrix. The horizontal line is drawn on the average market growth. So if the brand is growing f...Sign up

Product Life Cycle and BCG
shikha trivedi
A really very good summary but plz explain the scaling of BCG and who can tell something more about the relationship of the Product Life Cycle and th...Sign up

Average Growth rate of the Industry
Sanjay T Rane
Low and high are divided on the basis of the average growth rate of the industry. Let's say the growth rate of a certain industry is 40%. Then the se...Sign up

Average growth rate
Melvin van der Veen
As you say, Sanjay, the line in the middle should be 40%, yet this 40% is the average growth rate of the industry, right? Because why would 20% be an ...Sign up

BCG Matrix Scales
marjan, Student (MBA), Iran, Member
I want to know why the market share in BCG graph in different books is not same? For example I have read in Kotler's book 10% but in Changler's book i...Sign up

Scales in BCG Matrix are Relative
Hamid Rezaei, Student (MBA), Iran, Member
Agree with Melvin. It's the average growth rate. Therefore in the aforementioned example the horizontal line must be drawn on 40% scale.
B...Sign up


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