10% Limit in Market Growth in BCG Matrix

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Strategic Portfolio Management > Best Practices > 10% Limit in Market Growth in BCG Matrix

10% Limit in Market Growth in BCG Matrix
Generally in the BCG Matrix, when the market growth is more than 10%, it is considered a star. Can anyone explain why they have chosen the (fairly high) limit of 10%?

No Standard 10% threshold in BCG Matrix
S. Adnan
No this is wrong, there is no 10% limit / dividing line / threshold in the BCG matrix. This horizontal line in the diagram is drawn based on the average market growth. So if the brand is growing faster than the market, then it will be in star or question mark category, otherwise it will be under the line in the cash cow or dog section.

Product Life Cycle and BCG
shikha trivedi
A really very good summary but plz explain the scaling of BCG and who can tell something more about the relationship of the Product Life Cycle and the BCG Matrix?

Average Growth rate of the Industry
Sanjay T Rane
Low and high are divided on the basis of the average growth rate of the industry. Let's say the growth rate of a certain industry is 40%. Then the separator line will come near 20%. Exactly you will have to calculate on the basis of weighted average or return from a product portfolio.

Average growth rate
Melvin van der Veen

BCG Matrix Scales
marjan, Student (MBA), Iran, Member

Scales in BCG Matrix are Relative
Hamid Rezaei, Student (MBA), Iran, Member

Horizontal Line Dividing Sections in BCG Diagram
Jaap de Jonge, Management Consultant, Netherlands


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Strategic Portfolio Management
Best Practices

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