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John T.
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Totally useless (as a contemporary business tool). (...) Read more? Sign up for free
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obaid ur rehman
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marketing management
different example related to product in BCG
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Ronnie
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BCG Matrix is Basic Level
This model is for basic elementary level of Business School. We can not practice it in the real life business situation". Too bad. :(.
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Nitish
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BCG Matrix is useless!
BCG has been widely used as a quick and dirty analysis tool. Cannot be dubbed as useless. It is much like saying "Vaccume tubes is useless"; Vaccume tubes gave way to today's VLSI technology.
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Robin
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BCG Matrix is Useful
How could you say that? There are some limitations as all theory have. But it is a great analytical tool anyway.
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Nabanil Debdas
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BCG Matrix Critique
The BCG matrix can be 20% effective for any business. Business never runs on 2-dimensional fig-relative market share and market growth rate.
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Danny Vizueta, Ecuador
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BCG Model Very Limited
Excellent theory, but very limited in the real business world, if you are a medium or small company in the market that you are in, in spite that your products or business units have good performance, the results are going to be useless.
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Botond Szalma, Netherlands
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BCG Matrix - Use More Criteria for Assessing Market Attractiveness!
I agree that the BCG matrix is simplistic in it's (...)
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Hamid Rezaei, Student (MBA), Iran
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BCG Matrix Critique is Too Strong
BCG is a flexible method rather than a merely busi (...)
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