BCG Matrix is useless!

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John T.

BCG Matrix is useless!

Totally useless (as a contemporary business tool).

  obaid ur rehman
 

marketing management

different example related to product in BCG

  Ronnie
 

BCG Matrix is Basic Level

This model is for basic elementary level of Business School. We can not practice it in the real life business situation". Too bad. :(.

  Nitish
 

BCG Matrix is useless!

BCG has been widely used as a quick and dirty analysis tool. Cannot be dubbed as useless. It is much like saying "Vaccume tubes is useless"; Vaccume tubes gave way to today's VLSI technology.

  Robin
 

BCG Matrix is Useful

How could you say that? There are some limitations as all theory have. But it is a great analytical tool anyway.

  Nabanil Debdas
 

BCG Matrix Critique

The BCG matrix can be 20% effective for any business. Business never runs on 2-dimensional fig-relative market share and market growth rate.

  Danny Vizueta
Ecuador
 

BCG Model Very Limited

Excellent theory, but very limited in the real business world, if you are a medium or small company in the market that you are in, in spite that your products or business units have good performance, the results are going to be useless.

  Botond Szalma
Netherlands
 

BCG Matrix - Use More Criteria for Assessing Market Attractiveness!

I agree that the BCG matrix is simplistic in it's (...)

  Hamid Rezaei
Student (MBA), Iran
 

BCG Matrix Critique is Too Strong

BCG is a flexible method rather than a merely busi (...)

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