BCG Matrix is useless!
Totally useless (as a contemporary business tool).
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obaid ur rehman, pakistan
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marketing management
different example related to product in BCG
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Ronnie, Maldives
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BCG Matrix is Basic Level
This model is for basic elementary level of Business School. We can not practice it in the real life business situation". Too bad. :(.
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Nitish, India
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BCG Matrix is useless!
BCG has been widely used as a quick and dirty analysis tool. Cannot be dubbed as useless. It is much like saying "Vaccume tubes is useless"; Vaccume tubes gave way to today's VLSI technology.
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Robin, Bangladesh
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BCG Matrix is Useful
How could you say that? There are some limitations as all theory have. But it is a great analytical tool anyway.
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Nabanil Debdas, India
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BCG Matrix Critique
The BCG matrix can be 20% effective for any business. Business never runs on 2-dimensional fig-relative market share and market growth rate.
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