BCG Matrix is Basic Level
Ronnie This model is for basic elementary level of Business School. We can not practice it in the real life business situation". Too bad. :(.
BCG Matrix is useless!
Nitish BCG has been widely used as a quick and dirty analysis tool. Cannot be dubbed as useless. It is much like saying "Vaccume tubes is useless"; Vaccume tubes gave way to today's VLSI technology.
BCG Matrix is Useful
Robin How could you say that? There are some limitations as all theory have. But it is a great analytical tool anyway.
BCG Matrix Critique
Nabanil Debdas The BCG matrix can be 20% effective for any business. Business never runs on 2-dimensional fig-relative market share and market growth rate.
BCG Model Very Limited
Danny Vizueta, Ecuador, Member Excellent theory, but very limited in the real business world, if you are a medium or small company in the market that you are in, in spite that your products or business units have good performance, the results are going to be useless.