BCG Matrix is useless!

Strategic Portfolio Management
Knowledge Center


Next Topic

Strategic Portfolio Management > Forum > BCG Matrix is useless!

BCG Matrix is useless!
John T.

Totally useless (as a contemporary business tool). (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in

marketing management
obaid ur rehman

different example related to product in BCG

BCG Matrix is Basic Level

This model is for basic elementary level of Business School. We can not practice it in the real life business situation". Too bad. :(.

BCG Matrix is useless!

BCG has been widely used as a quick and dirty analysis tool. Cannot be dubbed as useless. It is much like saying "Vaccume tubes is useless"; Vaccume tubes gave way to today's VLSI technology.

BCG Matrix is Useful

How could you say that? There are some limitations as all theory have. But it is a great analytical tool anyway.

BCG Matrix Critique
Nabanil Debdas

The BCG matrix can be 20% effective for any business. Business never runs on 2-dimensional fig-relative market share and market growth rate.

BCG Model Very Limited
Danny Vizueta, Ecuador, Member

Excellent theory, but very limited in the real business world, if you are a medium or small company in the market that you are in, in spite that your products or business units have good performance, the results are going to be useless.


BCG Matrix Critique is Too Strong
Hamid Rezaei, Student (MBA), Iran, Member


Special Interest Group Leader

Interested? Sign up for free.

Strategic Portfolio Management
Best Practices

Strategic Portfolio Management
Knowledge Center


Next Topic

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.4 - Last updated: 25-2-2020. All names of their owners.