BCG Matrix is useless!

12manage is looking for
MBA students.

BCG Matrix > Best Practices Log in

BCG Matrix is useless!
John T.
Totally useless (as a contemporary business tool).

marketing management
obaid ur rehman
different example related to product in BCG ...Sign up

BCG Matrix is Basic Level
This model is for basic elementary level of Business School. We can not practice it in the real life business situation". Too bad. :(....Sign up

BCG Matrix is useless!
BCG has been widely used as a quick and dirty analysis tool. Cannot be dubbed as useless. It is much like saying "Vaccume tubes is useless"; Vaccume ...Sign up

BCG Matrix is Useful
How could you say that? There are some limitations as all theory have. But it is a great analytical tool anyway....Sign up

BCG Matrix Critique
Nabanil Debdas
The BCG matrix can be 20% effective for any business. Business never runs on 2-dimensional fig-relative market share and market growth rate....Sign up

BCG Model Very Limited
Danny Vizueta, Ecuador, Member
Excellent theory, but very limited in the real business world, if you are a medium or small company in the market that you are in, in spite that your ...Sign up

BCG Matrix - Use More Criteria for Assessing Market Attractiveness!
Botond Szalma, Netherlands, Member
I agree that the BCG matrix is simplistic in it's given form. However, the models' improved version, the so called ...Sign up

BCG Matrix Critique is Too Strong
Hamid Rezaei, Student (MBA), Iran, Member
BCG is a flexible method rather than a merely business tool and therefore customizable to your needs. It's usefulness depends on the enrichment degree...Sign up


Special Interest Group Leader

BCG Matrix

Best Practices
Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V15.0 - Last updated: 19-12-2018. All names of their owners.