BCG Matrix is useless!

marketing management
obaid ur rehman

different example related to product in BCG

BCG Matrix is Basic Level
Ronnie

This model is for basic elementary level of Business School. We can not practice it in the real life business situation". Too bad. :(.

BCG Matrix is useless!
Nitish

BCG has been widely used as a quick and dirty analysis tool. Cannot be dubbed as useless. It is much like saying "Vaccume tubes is useless"; Vaccume tubes gave way to today's VLSI technology.

BCG Matrix is Useful
Robin

How could you say that? There are some limitations as all theory have. But it is a great analytical tool anyway.

BCG Matrix Critique
Nabanil Debdas

The BCG matrix can be 20% effective for any business. Business never runs on 2-dimensional fig-relative market share and market growth rate.

BCG Model Very Limited
Danny Vizueta, Ecuador, Member

Excellent theory, but very limited in the real business world, if you are a medium or small company in the market that you are in, in spite that your products or business units have good performance, the results are going to be useless.

BCG Matrix - Use More Criteria for Assessing Market Attractiveness!
Botond Szalma, Netherlands, Member

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BCG Matrix Critique is Too Strong
Hamid Rezaei, Student (MBA), Iran, Member

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