BCG Matrix is useless!




Strategic Portfolio Management
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John T., Greece

BCG Matrix is useless!

Totally useless (as a contemporary business tool).
 

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0
obaid ur rehman, pakistan
 

marketing management

different example related to product in BCG

 
0
Ronnie, Maldives
 

BCG Matrix is Basic Level

This model is for basic elementary level of Business School. We can not practice it in the real life business situation". Too bad. :(.

 
0
Nitish, India
 

BCG Matrix is useless!

BCG has been widely used as a quick and dirty analysis tool. Cannot be dubbed as useless. It is much like saying "Vaccume tubes is useless"; Vaccume tubes gave way to today's VLSI technology.

 
0
Robin, Bangladesh
 

BCG Matrix is Useful

How could you say that? There are some limitations as all theory have. But it is a great analytical tool anyway.

 
0
Nabanil Debdas, India
 

BCG Matrix Critique

The BCG matrix can be 20% effective for any business. Business never runs on 2-dimensional fig-relative market share and market growth rate.

 
0
Danny Vizueta
Ecuador
 

BCG Model Very Limited

Excellent theory, but very limited in the real business world, if you are a medium or small company in the market that you are in, in spite that your products or business units have good performance, the results are going to be useless.

 
1
Botond Szalma
Netherlands
 

BCG Matrix - Use More Criteria for Assessing Market Attractiveness!

I agree that the BCG matrix is simplistic in it's given form. However, the models' improved version,... Sign up

 
4
Hamid Rezaei
Student (MBA), Iran
 

BCG Matrix Critique is Too Strong

BCG is a flexible method rather than a merely business tool and therefore customizable to your needs... Sign up

   

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