BCG Matrix is useless!

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Strategic Portfolio Management > Best Practices > BCG Matrix is useless!

BCG Matrix is useless!
John T.
Totally useless (as a contemporary business tool). (...) Read more? Sign up for free

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  marketing management
obaid ur rehman
  different example related to product in BCG

  BCG Matrix is Basic Level
Ronnie
  This model is for basic elementary level of Business School. We can not practice it in the real life business situation". Too bad. :(.

  BCG Matrix is useless!
Nitish
  BCG has been widely used as a quick and dirty analysis tool. Cannot be dubbed as useless. It is much like saying "Vaccume tubes is useless"; Vaccume tubes gave way to today's VLSI technology.

  BCG Matrix is Useful
Robin
  How could you say that? There are some limitations as all theory have. But it is a great analytical tool anyway.

  BCG Matrix Critique
Nabanil Debdas
  The BCG matrix can be 20% effective for any business. Business never runs on 2-dimensional fig-relative market share and market growth rate.

  BCG Model Very Limited
Danny Vizueta, Ecuador, Member
  Excellent theory, but very limited in the real business world, if you are a medium or small company in the market that you are in, in spite that your products or business units have good performance, the results are going to be useless.

  BCG Matrix - Use More Criteria for Assessing Market Attractiveness!
Botond Szalma, Netherlands, Member
  (...)

  BCG Matrix Critique is Too Strong
Hamid Rezaei, Student (MBA), Iran, Member
  (...)

   
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Strategic Portfolio Management
Summary
Forum
BCG Matrix Dog Strategies and Examples
How to Calculate the Relative Market Share in BCG Matrix?
🔥The Financing Assumption of the BCG Matrix
Best Practices
🥇10% Limit in Market Growth in BCG Matrix
🥈Example BCG Matrix: Coca Cola & Pepsi Cola
🥉Lack of Question Marks?
How Do I Place my Products / Services in the BCG?
Why the Quadrants of BCG Matrix are Named as Star, Dog, Cow, Problem Child
BCG Matrix is useless!
The BCG Matrix: Reloaded
How to do BCG Plotting?
Advantages and Disadvantages of Portfolio Planning Tools
Application of BCG Matrix in Forestry
BCG in Emerging or Fragmented Markets
Use of BCG Matrix in India
BCG Matrix: not in All Cases
BCG Matrix: Can Dogs be More Lucrative than Cash Cows?
Cash Cows Should Fund Stars in BCG Matrix
Distinction Between PLC and BCG Matrix?
BCG Matrix Star Strategies and Examples
Not useful for Competitive Analysis
Question Mark Strategies and Examples
BCG Matrix and Continous Evaluation
Cash Cow Strategies and Examples
BCG Matrix is Not Useful for a Start-up Having Only One Product
The BCG Categories are not always Stages
BCG Matrix: How to Research the Market Share and the Market Growth for each Business?
Differences Between BCG Matrix and Ansoff Matrix
Direction of Arrow between Cash Cow and Star Incorrect?


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