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Strategic Portfolio Management Knowledge Center

Best Practices Sign up John T. BCG Matrix is useless! Totally useless (as a contemporary business tool). X Welcome to the Strategic Portfolio Management best practices. The topic of this particular best practice is: "BCG Matrix is useless!". Please register now to read all responses and to join this discussion yourself. Log in   obaid ur rehman   marketing management different example related to product in BCG   Ronnie   BCG Matrix is Basic Level This model is for basic elementary level of Business School. We can not practice it in the real life business situation". Too bad. :(.   Nitish   BCG Matrix is useless! BCG has been widely used as a quick and dirty analysis tool. Cannot be dubbed as useless. It is much like saying "Vaccume tubes is useless"; Vaccume tubes gave way to today's VLSI technology.   Robin   BCG Matrix is Useful How could you say that? There are some limitations as all theory have. But it is a great analytical tool anyway.   Nabanil Debdas   BCG Matrix Critique The BCG matrix can be 20% effective for any business. Business never runs on 2-dimensional fig-relative market share and market growth rate.   Danny Vizueta Ecuador   BCG Model Very Limited Excellent theory, but very limited in the real business world, if you are a medium or small company in the market that you are in, in spite that your products or business units have good performance, the results are going to be useless.   Botond Szalma Netherlands   BCG Matrix - Use More Criteria for Assessing Market Attractiveness! I agree that the BCG matrix is simplistic in it's (...)   Hamid Rezaei Student (MBA), Iran   BCG Matrix Critique is Too Strong BCG is a flexible method rather than a merely busi (...) Participate and leave a comment Share your opinion, knowledge and experience or ask a question (sign up for free first) Start a new forum topic

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Strategic Portfolio Management Knowledge Center

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