Modified BCG Matrix 2.0

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A Kahnesky, Analyst, Denmark
🔥NEW Harvard Business Review labelled the BCG Matrix as one of the frameworks that changed the world. In the late 1970s and early 1980s, about half of the Fortune 500 companies employed this framework. But in today's time, where the business world is ever more dynamic and much more unpredictable than in the 1970-80s, how can the BCG matrix still stay relevant for firms seeking to manage their product portfolio effectively? What is the BCG Matrix? Quick Recap The , was proposed by Bruce Henderson (Founder, Boston Consulting Group) in the 1970s. It helped companies in prioritizing their businesses and markets based on 2 dimensions: market attractiveness (i.e., market growth rate) and company competitiveness (i.e., relative market share). Based on these 2 factors, any business/product portfolio could be classified into 4 quadrants Cash Cows, Dogs (Pets), Stars, and Question Marks. The Relevance of the Original BCG Matrix Today The BCG Matrix helped conglomerates and firms with a dive (...) Read more? Sign up for free

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  David ward, Consultant, Italy

Interesting Update of the BCG Matrix

I like all 4 action imperatives and overall welcom (...)


What Would be the Action Imperative of These ROX-es

Interesting suggestion. What would be the action i (...)

  Gandhi Heryanto, Management Consultant, Indonesia

The Relevance of the Original BCG Matrix Today

BCG matrix was developed in the 1970's in a busine (...)

  gonzalez, Management Consultant, France

Can you be More Clear About what are ROX?

@: Can you please be more clear about what are th (...)

  Iulian Ursache, Management Consultant, Canada

The Cash Cow Mistake in BCG Analysis

BCG looks like a simple-to-use framework. Placing (...)

  David ward, Consultant, Italy

Think a Bit Out-of-the-box to Grasp ROX

@: As an example consider you decide to invest in (...)

  gonzalez, Management Consultant, France


@: warmly thanks for your excellent example. I ha (...)

  David ward, Consultant, Italy

Compounding the X's

@: The 'X' stands for any attribute you consider t (...)

  Ronald Ainsbury, Management Consultant, New Zealand

How to Apply the BCG Matrix in the 21st Century

I have several challenges to some of the assumptio (...)

  gonzalez, Management Consultant, France

Many Thanks

@: I highly appreciated your answers! Warmly del (...)

  Philippe Guenet, Coach, United Kingdom

2 Weaknesses of the Digital BCG Matrix

A challenge of the BCG matrix is that it treats th (...)

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