Modified BCG Matrix 2.0

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A Kahnesky, Analyst, Denmark
🔥NEW Harvard Business Review labelled the BCG Matrix as one of the frameworks that changed the world. In the late 1970s and early 1980s, about half of the Fortune 500 companies employed this framework. But in today's time, where the business world is ever more dynamic and much more unpredictable than in the 1970-80s, how can the BCG matrix still stay relevant for firms seeking to manage their product portfolio effectively? What is the BCG Matrix? Quick Recap The , was proposed by Bruce Henderson (Founder, Boston Consulting Group) in the 1970s. It helped companies in prioritizing their businesses and markets based on 2 dimensions: market attractiveness (i.e., market growth rate) and company competitiveness (i.e., relative market share). Based on these 2 factors, any business/product portfolio could be classified into 4 quadrants Cash Cows, Dogs (Pets), Stars, and Question Marks. The Relevance of the Original BCG Matrix Today The BCG Matrix helped conglomerates and firms with a dive (...) Read more? Sign up for free

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  David ward, Consultant, Italy
 

Interesting Update of the BCG Matrix

I like all 4 action imperatives and overall welcom (...)

  Anonymous
 

What Would be the Action Imperative of These ROX-es

Interesting suggestion. What would be the action i (...)

  Gandhi Heryanto, Management Consultant, Indonesia
 

The Relevance of the Original BCG Matrix Today

BCG matrix was developed in the 1970's in a busine (...)

  gonzalez, Management Consultant, France
 

Can you be More Clear About what are ROX?

@: Can you please be more clear about what are th (...)

  Iulian Ursache, Management Consultant, Canada
 

The Cash Cow Mistake in BCG Analysis

BCG looks like a simple-to-use framework. Placing (...)

  David ward, Consultant, Italy
 

Think a Bit Out-of-the-box to Grasp ROX

@: As an example consider you decide to invest in (...)

  gonzalez, Management Consultant, France
 

Rectification

@: warmly thanks for your excellent example. I ha (...)

  David ward, Consultant, Italy
 

Compounding the X's

@: The 'X' stands for any attribute you consider t (...)

  Ronald Ainsbury, Management Consultant, New Zealand
 

How to Apply the BCG Matrix in the 21st Century

I have several challenges to some of the assumptio (...)

  gonzalez, Management Consultant, France
 

Many Thanks

@: I highly appreciated your answers! Warmly del (...)

  Philippe Guenet, Coach, United Kingdom
 

2 Weaknesses of the Digital BCG Matrix

A challenge of the BCG matrix is that it treats th (...)

 
More on Strategic Portfolio Management
Summary
Forum
BCG Matrix Dog Strategies and Examples
BCG Matrix: Can Dogs be More Lucrative than Cash Cows?
Modified BCG Matrix 2.0
How to Calculate the Relative Market Share in BCG Matrix?
The Financing Assumption of the BCG Matrix
Best Practices
🥇10% Limit in Market Growth in BCG Matrix
🥈Example BCG Matrix: Coca Cola & Pepsi Cola
🥉Lack of Question Marks?
How Do I Place my Products / Services in the BCG?
Why the Quadrants of BCG Matrix are Named as Star, Dog, Cow, Problem Child
BCG Matrix is useless!
The BCG Matrix and Synergy Effects
How to do BCG Plotting?
Advantages and Disadvantages of Portfolio Planning Tools
Application of BCG Matrix in Forestry
BCG in Emerging or Fragmented Markets
Use of BCG Matrix in India
BCG Matrix: not in All Cases
Cash Cows Should Fund Stars in BCG Matrix
Distinction Between PLC and BCG Matrix?
BCG Matrix Star Strategies and Examples
Not useful for Competitive Analysis
Question Mark Strategies and Examples
BCG Matrix and Continous Evaluation
Cash Cow Strategies and Examples
BCG Matrix is Not Useful for a Start-up Having Only One Product
The BCG Categories are not always Stages
BCG Matrix: How to Research the Market Share and the Market Growth for each Business?
Differences Between BCG Matrix and Ansoff Matrix
Direction of Arrow between Cash Cow and Star Incorrect?
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