Modified BCG Matrix 2.0

Strategic Portfolio Management
Knowledge Center

Strategic Portfolio Management > Forum

New Topic

A Kahnesky
Analyst, Denmark
🔥NEW Harvard Business Review labelled the BCG Matrix as one of the frameworks that changed the world. In the late 1970s and early 1980s, about half of the Fortune 500 companies employed this framework. But in today's time, where the business world is ever more dynamic and much more unpredictable than in the 1970-80s, how can the BCG matrix still stay relevant for firms seeking to manage their product portfolio effectively? What is the BCG Matrix? Quick Recap The BCG Growth Share Matrix or simply, BCG Matrix, was proposed by Bruce Henderson (Founder, Boston Consulting Group) in the 1970s. It helped companies in prioritizing their businesses and markets based on 2 dimensions: market attractiveness (i.e., market growth rate) and company competitiveness (i.e., relative market share). Based on these 2 factors, any business/product portfolio could be classified into 4 quadrants Cash Cows, Dogs (Pets), Stars, and Question Marks. The Relevance of the Original BCG Matrix Today The BCG Matr (...) Read more? Sign up for free

  David ward
Consultant, Italy

Interesting Update of the BCG Matrix

I like all 4 action imperatives and overall welcom (...)


What Would be the Action Imperative of These ROX-es

Interesting suggestion. What would be the action i (...)

  Gandhi Heryanto
Management Consultant, Indonesia

The Relevance of the Original BCG Matrix Today

BCG matrix was developed in the 1970's in a busine (...)

Management Consultant, France

Can you be More Clear About what are ROX?

@David ward: Can you please be more clear about w (...)

  Iulian Ursache
Management Consultant, Canada

The Cash Cow Mistake in BCG Analysis

BCG looks like a simple-to-use framework. Placing (...)

  David ward
Consultant, Italy

Think a Bit Out-of-the-box to Grasp ROX

@Gonzalez: As an example consider you decide to in (...)

Management Consultant, France


@David ward: warmly thanks for your excellent exa (...)

  David ward
Consultant, Italy

Compounding the X's

@Gonzalez: The 'X' stands for any attribute you co (...)

  Ronald Ainsbury
Management Consultant, New Zealand

How to Apply the BCG Matrix in the 21st Century

I have several challenges to some of the assumptio (...)

Management Consultant, France

Many Thanks

@David ward: I highly appreciated your answers! (...)

  Philippe Guenet
Coach, United Kingdom

2 Weaknesses of the Digital BCG Matrix

A challenge of the BCG matrix is that it treats th (...)


More on Strategic Portfolio Management
The BCG Matrix and Synergy Effects
Advantages and Disadvantages of Portfolio Planning Tools
Application of BCG Matrix in Forestry
BCG in Emerging or Fragmented Markets
Use of BCG Matrix in India
BCG Matrix: not in All Cases
Cash Cows Should Fund Stars in BCG Matrix
Modified BCG Matrix 2.0
Not useful for Competitive Analysis
Question Mark Strategies and Examples
BCG Matrix and Continous Evaluation
How to Calculate the Relative Market Share in BCG Matrix?
Cash Cow Strategies and Examples
BCG Matrix is Not Useful for a Start-up Having Only One Product
BCG Matrix: How to Research the Market Share and the Market Growth for each Business?
The BCG Categories are not always Stages
The Financing Assumption of the BCG Matrix
Differences Between BCG Matrix and Ansoff Matrix
Direction of Arrow between Cash Cow and Star Incorrect?
Best Practices
10% Limit in Market Growth in BCG Matrix
Example BCG Matrix: Coca Cola & Pepsi Cola
Lack of Question Marks?
How Do I Place my Products / Services in the BCG?
Why the Quadrants of BCG Matrix are Named as Star, Dog, Cow, Problem Child
BCG Matrix is useless!
BCG Matrix Dog Strategies and Examples
How to do BCG Plotting?
BCG Matrix: Can Dogs be More Lucrative than Cash Cows?
Distinction Between PLC and BCG Matrix?
BCG Matrix Star Strategies and Examples
Special Interest Group

Are you interested in Strategic Portfolio Management? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Strategic Portfolio Management
Knowledge Center


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 7-3-2021. All names of their owners.