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A Kahnesky
Analyst, Denmark
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🔥 NEW Harvard Business Review labelled the BCG Matrix as one of the frameworks that changed the world. In the late 1970s and early 1980s, about half of the Fortune 500 companies employed this framework. But in today's time, where the business world is ever more dynamic and much more unpredictable than in the 1970-80s, how can the BCG matrix still stay relevant for firms seeking to manage their product portfolio effectively?
What is the BCG Matrix? Quick Recap
The BCG Growth Share Matrix or simply, BCG Matrix, was proposed by Bruce Henderson (Founder, Boston Consulting Group) in the 1970s. It helped companies in prioritizing their businesses and markets based on 2 dimensions: market attractiveness (i.e., market growth rate) and company competitiveness (i.e., relative market share). Based on these 2 factors, any business/product portfolio could be classified into 4 quadrants – Cash Cows, Dogs (Pets), Stars, and Question Marks.
The Relevance of the Original BCG Matrix Today
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David ward
Consultant, Italy
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Interesting Update of the BCG Matrix
I like all 4 action imperatives and overall welcom (...)
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Anonymous
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What Would be the Action Imperative of These ROX-es
Interesting suggestion. What would be the action i (...)
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Gandhi Heryanto
Management Consultant, Indonesia
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The Relevance of the Original BCG Matrix Today
BCG matrix was developed in the 1970's in a busine (...)
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gonzalez
Management Consultant, France
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Can you be More Clear About what are ROX?
@David ward: Can you please be more clear about w (...)
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Iulian Ursache
Management Consultant, Canada
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The Cash Cow Mistake in BCG Analysis
BCG looks like a simple-to-use framework. Placing (...)
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David ward
Consultant, Italy
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Think a Bit Out-of-the-box to Grasp ROX
@Gonzalez: As an example consider you decide to in (...)
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gonzalez
Management Consultant, France
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Rectification
@David ward: warmly thanks for your excellent exa (...)
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David ward
Consultant, Italy
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Compounding the X's
@Gonzalez: The 'X' stands for any attribute you co (...)
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Ronald Ainsbury
Management Consultant, New Zealand
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How to Apply the BCG Matrix in the 21st Century
I have several challenges to some of the assumptio (...)
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gonzalez
Management Consultant, France
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Many Thanks
@David ward: I highly appreciated your answers!
(...)
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Philippe Guenet
Coach, United Kingdom
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2 Weaknesses of the Digital BCG Matrix
A challenge of the BCG matrix is that it treats th (...)
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