The Financing Assumption of the BCG Matrix

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The Financing Assumption of the BCG Matrix
azzaoui, Student (University), Morocco, Member
The BCG matrix is ​​a matrix based on a self-financing financial structure (cash cow products finance star products and dilemma products). This matrix tends to neglect other financing options such as the use of bank credit or loans for financing the products. (...) Read more? Sign up for free
 

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