How to Calculate the Relative Market Share in BCG Matrix?

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How to Calculate the Relative Market Share in BCG Matrix?
tareq, Member
In one of my company products' portfolio we are the market leader and have 92% of the market share (the second largest company has only 6%).
To calculate the relative market share based on the BCG matrix, we need the market share and the largest competitor market share.
Should I put our market share percentage (92%) as the largest competitor market share or shall I indicate the largest competitor's share (6%) as the largest, please help....Sign up

Determining the Relative Market Share in BCG Matrix
Satish Bankal, Strategic Management Consultant, India, Member
Hi Tareq, in order to compute your company’s relative market share (since your company has the leading market share) you need to divide your market sh...Sign up

Calculating the Relative Market Share Position in BCG Matrix
Jaap de Jonge, CEO, Netherlands, Editor
With the BCG Matrix, a multidivisional organization is able to manage its portfolio of businesses by examining the relative market share position and ...Sign up


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