How to Calculate the Relative Market Share in BCG Matrix?

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How to Calculate the Relative Market Share in BCG Matrix?
tareq, Other, Saudi Arabia

In one of my company products' portfolio we are the market leader and have 92% of the market share (the second largest company has only 6%).
To calculate the relative market share based on the BCG matrix, we need the market share and the largest competitor market share.
Should I put our market share percentage (92%) as the largest competitor market share or shall I indicate the largest competitor's share (6%) as the largest, please help.... Register

Determining the Relative Market Share in BCG MatrixSign up
Satish Bankal, Strategic Management Consultant, India
Hi Tareq, in order to compute your company’s relat...

Calculating the Relative Market Share Position in BCG MatrixSign up
Jaap de Jonge, Editor, Netherlands
With the BCG Matrix, a multidivisional organizatio...



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