Lack of Question Marks?

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			              BCG Matrix > Best Practices
			            
				              Lack of Question Marks?

			                Nyle

			                If a business has no Question Marks (or just one), what should it do?
			            
			                  No Question Marks...
												
Luc Baz.
The idea of the BCG Matrix is clearly to have a PORTFOLIO of products. In this portfolio there should be cash cows (generating lots of cash) and also ...

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	                                Summary
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Best Practices10% Limit in Market Growth in BCG Matrix
Example BCG Matrix: Coca Cola & Pepsi Cola
Lack of Question Marks?
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BCG in Emerging or Fragmented Markets
Use of BCG Matrix in India
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Cash Cows Should Fund Stars in BCG Matrix
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BCG Matrix and Continous Evaluation
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