Lack of Question Marks?

			
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			              Strategic Portfolio Management > Forum > Lack of Question Marks?
			            
				              Lack of Question Marks?

			                Nyle
If a business has no Question Marks (or just one), what should it do? (...) Read more? Sign up for free
			            
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			                  		No Question Marks...
														
														Luc Baz.
The idea of the BCG Matrix is clearly to have a PORTFOLIO of products. In this portfolio there should be cash cows (generating lots of cash) and also some stars and question marks (consuming cash to further develop). This means that the answer to the question is that the firm should invest in R&D and Product Development, especially if there are also no or few Stars. Otherwise the firm will have no growth potential in the future.
			                  	
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	                            Strategic Portfolio Management
	                          
	                                Summary
	                                Forum10% Limit in Market Growth in BCG Matrix
Lack of Question Marks?
How Do I Place my Products / Services in the BCG?
BCG Matrix is useless!
The BCG Matrix: Reloaded
BCG Matrix Dog Strategies and Examples
How to do BCG Plotting?
Advantages and Disadvantages of Portfolio Planning Tools
Application of BCG Matrix in Forestry
BCG in Emerging or Fragmented Markets
Use of BCG Matrix in India
BCG Matrix: not in All Cases
BCG Matrix: Can Dogs be More Lucrative than Cash Cows?
Cash Cows Should Fund Stars in BCG Matrix
BCG Matrix Star Strategies and Examples
Distinction Between PLC and BCG Matrix?
How to Calculate the Relative Market Share in BCG Matrix?
Not useful for Competitive Analysis
Question Mark Strategies and Examples
BCG Matrix and Continous Evaluation
Cash Cow Strategies and Examples
BCG Matrix is Not Useful for a Start-up Having Only One Product
The BCG Categories are not always Stages
The Financing Assumption of the BCG Matrix
BCG Matrix: How to Research the Market Share and the Market Growth for each Business?
Differences Between BCG Matrix and Ansoff Matrix
Direction of Arrow between Cash Cow and Star Incorrect?

												              Best Practices
												            
		                          	Example BCG Matrix: Coca Cola & Pepsi Cola
Why the Quadrants of BCG Matrix are Named as Star, Dog, Cow, Problem Child