Lack of Question Marks? - Best Practices

      
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			              Strategic Portfolio Management > Best Practices > Lack of Question Marks?
			            
				              Lack of Question Marks?

			                Nyle
			            
	          		If a business has no Question Marks (or just one), what should it do? (...) Read more? Sign up for free

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			                  	No Question Marks...

		                  		Luc Baz.
												
													The idea of the BCG Matrix is clearly to have a PORTFOLIO of products. In this portfolio there should be cash cows (generating lots of cash) and also some stars and question marks (consuming cash to further develop). This means that the answer to the question is that the firm should invest in R&D and Product Development, especially if there are also no or few Stars. Otherwise the firm will have no growth potential in the future.
				                
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						                          	🥇10% Limit in Market Growth in BCG Matrix
🥈Example BCG Matrix: Coca Cola & Pepsi Cola
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