BCG Matrix Star Strategies and Examples

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Gale Nichols, Student (University), Trinidad and Tobago
What type of strategy and policies may be used by an organization or business unit for a product line which falls into the category "Star" in the BCG Matrix? Can you give an example of a company employing such Star Strategy? (...) Read more? Sign up for free

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  melchiorre calabrese, Manager, Italy

Strategies that can be Used for Star Position

The primary concern of a company that is located in a "STAR" position should be to defend that position. In fact no position is without danger or everlasting. The defense must include:
1. Achieving investments characterized by a rapid return and commensurate with the cash flow of the specific "STAR" product.
2. Making small but continuous variations on the product in order to reduce the chances of losing the strong position because of the increasing competition.
Other actions would be suggested by an analysis of the market situation.
With regard to your request of some examples I cannot do those related to my direct experience for reasons of confidentiality. However, for examples that might be appropriate you could think about what some automotive or fashion industries often do.

  Mohamed Salem, Director, Egypt

Strategies for a Star Category Business

Forward, backward and horizontal integration; mark (...)

  Jaap de Jonge, Editor, Netherlands

Potential Strategies for Star SBUs

A quick recap: When an SBU or product line is a ST (...)

  Javier Elenes, Business Consultant, Mexico

Strategies That SHALL be Used for Star Companies

The strategy I recommend is to deliver at least 20 (...)


BCG Matrix Hidden Facts

Remember a Star can change to a Dog anytime. The B (...)

  melchiorre calabrese, Manager, Italy

BCG Matrix Hidden Facts

@: I agree to your suggestion; it really is connec (...)

  Afari, Consultant, Iran

Star Product Strategy

Continuous improvement both in the product and ser (...)

  Zeb O. WATURUOCHA, Management Consultant, India

Star Product Strategy

In addition to what have been suggested already, i (...)

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