BCG Matrix Star Strategies and Examples

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Gale Nichols
Student (University), Trinidad and Tobago

BCG Matrix Star Strategies and Examples

What type of strategy and policies may be used by an organization or business unit for a product line which falls into the category "Star" in the BCG Matrix?
Can you give an example of a company employing such Star Strategy?

  melchiorre calabrese
Manager, Italy

Strategies that can be Used for Star Position

The primary concern of a company that is located in a "STAR" position should be to defend that position. In fact no position is without danger or everlasting. The defense must include:
1. Achieving investments characterized by a rapid return and commensurate with the cash flow of the specific "STAR" product.
2. Making small but continuous variations on the product in order to reduce the chances of losing the strong position because of the increasing competition.
Other actions would be suggested by an analysis of the market situation.
With regard to your request of some examples I cannot do those related to my direct experience for reasons of confidentiality. However, for examples that might be appropriate you could think about what some automotive or fashion industries often do.

  Mohamed Salem
Director, Egypt

Strategies for a Star Category Business

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  Jaap de Jonge
Editor, Netherlands

Potential Strategies for Star SBUs

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  Javier Elenes
Business Consultant, Mexico

Strategies That SHALL be Used for Star Companies

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Manager, India

BCG Matrix Hidden Facts

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  melchiorre calabrese
Manager, Italy

BCG Matrix Hidden Facts

@ANUJ KUMAR SHRIVASTAVA: I agree to your suggestio (...)

Consultant, Iran

Star Product Strategy

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Management Consultant, India

Star Product Strategy

In addition to what have been suggested already, i (...)

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