BCG Matrix Star Strategies and Examples

Strategic Portfolio Management
Knowledge Center

 

Next Topic

Strategic Portfolio Management > Forum > BCG Matrix Star Strategies and Examples

BCG Matrix Star Strategies and Examples
Gale Nichols, Student (University), Trinidad and Tobago, Member
What type of strategy and policies may be used by an organization or business unit for a product line which falls into the category "Star" in the BCG Matrix? Can you give an example of a company employing such Star Strategy? (...) Read more? Sign up for free
 

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

    Log in

 
Strategies that can be Used for Star Position
melchiorre calabrese, Manager, Italy, Member
The primary concern of a company that is located in a "STAR" position should be to defend that position. In fact no position is without danger or everlasting. The defense must include:
1. Achieving investments characterized by a rapid return and commensurate with the cash flow of the specific "STAR" product.
2. Making small but continuous variations on the product in order to reduce the chances of losing the strong position because of the increasing competition.
Other actions would be suggested by an analysis of the market situation.
With regard to your request of some examples I cannot do those related to my direct experience for reasons of confidentiality. However, for examples that might be appropriate you could think about what some automotive or fashion industries often do.
 

 
Strategies for a Star Category Business
Mohamed Salem, Director, Egypt, Member
(...)
 

 
Potential Strategies for Star SBUs
Jaap de Jonge, Management Consultant, Netherlands
(...)
 

 
Strategies That SHALL be Used for Star Companies
Javier Elenes, Business Consultant, Mexico, Member
(...)
 

 
BCG Matrix Hidden Facts
ANUJ KUMAR SHRIVASTAVA, Manager, India, Premium Member
(...)
 

 
BCG Matrix Hidden Facts
melchiorre calabrese, Manager, Italy, Member
(...)
 

 
Star Product Strategy
Afari, Consultant, Iran, Member
(...)
 

 
Star Product Strategy
Zeb O. WATURUOCHA, Management Consultant, India, Member
(...)
 

         
Special Interest Group Leader

Interested? Sign up for free.


Strategic Portfolio Management
Summary
Forum
Best Practices


Strategic Portfolio Management
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.2 - Last updated: 13-12-2019. All names of their owners.