BCG Matrix Star Strategies and Examples

Strategic Portfolio Management
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Gale Nichols
Student (University), Trinidad and Tobago

BCG Matrix Star Strategies and Examples

What type of strategy and policies may be used by an organization or business unit for a product line which falls into the category "Star" in the BCG Matrix?
Can you give an example of a company employing such Star Strategy?


melchiorre calabrese
Manager, Italy

Strategies that can be Used for Star Position

The primary concern of a company that is located in a "STAR" position should be to defend that position. In fact no position is without danger or everlasting. The defense must include:
1. Achieving investments characterized by a rapid return and commensurate with the cash flow of the specific "STAR" product.
2. Making small but continuous variations on the product in order to reduce the chances of losing the strong position because of the increasing competition.
Other actions would be suggested by an analysis of the market situation.
With regard to your request of some examples I cannot do those related to my direct experience for reasons of confidentiality. However, for examples that might be appropriate you could think about what some automotive or fashion industries often do.

Mohamed Salem
Director, Egypt

Strategies for a Star Category Business

Forward, backward and horizontal integration; market penetration; market development and product dev... Sign up

Jaap de Jonge
Editor, Netherlands

Potential Strategies for Star SBUs

A quick recap: When an SBU or product line is a STAR, that means that it has a High Market Share in ... Sign up

Javier Elenes
Business Consultant, Mexico

Strategies That SHALL be Used for Star Companies

The strategy I recommend is to deliver at least 20% more value to the customer than your competitors... Sign up

Manager, India

BCG Matrix Hidden Facts

Remember a Star can change to a Dog anytime. The BCG Matrix just shows you the CURRENT position of t... Sign up

melchiorre calabrese
Manager, Italy

BCG Matrix Hidden Facts

@ANUJ KUMAR SHRIVASTAVA: I agree to your suggestion; it really is connected to my second item of "St... Sign up

Afari, Iran

Star Product Strategy

Continuous improvement both in the product and services rendered to the customers - in relation to t... Sign up

Management Consultant, India

Star Product Strategy

In addition to what have been suggested already, it is important to identify what puts the product i... Sign up


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