BCG Matrix Star Strategies and Examples

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BCG Matrix Star Strategies and Examples
Gale Nichols, Student (University), Trinidad and Tobago, Member
What type of strategy and policies may be used by an organization or business unit for a product line which falls into the category "Star" in the BCG Matrix? Can you give an example of a company employing such Star Strategy? (...) Read more? Sign up for free

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  Strategies that can be Used for Star Position
melchiorre calabrese, Manager, Italy, Member
  The primary concern of a company that is located in a "STAR" position should be to defend that position. In fact no position is without danger or everlasting. The defense must include:
1. Achieving investments characterized by a rapid return and commensurate with the cash flow of the specific "STAR" product.
2. Making small but continuous variations on the product in order to reduce the chances of losing the strong position because of the increasing competition.
Other actions would be suggested by an analysis of the market situation.
With regard to your request of some examples I cannot do those related to my direct experience for reasons of confidentiality. However, for examples that might be appropriate you could think about what some automotive or fashion industries often do.

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