BCG Matrix Star Strategies and Examples

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BCG Matrix Star Strategies and Examples
Gale Nichols, Student (University), Trinidad and Tobago, Member
What type of strategy and policies may be used by an organization or business unit for a product line which falls into the category "Star" in the BCG Matrix?
Can you give an example of a company employing such Star Strategy?...Sign up

Strategies that can be Used for Star Position
melchiorre calabrese, Manager, Italy, Member
The primary concern of a company that is located in a "STAR" position should be to defend that position. In fact no position is without danger or ever...Sign up

Strategies for a Star Category Business
Mohamed Salem, Director, Egypt, Member
Forward, backward and horizontal integration; market penetration; market development and product development are appropriate strategies
For examp...Sign up

Potential Strategies for Star SBUs
Jaap de Jonge, Editor, Netherlands
A quick recap: When an SBU or product line is a STAR, that means that it has a High Market Share in a High-growth Market.
If a company has...Sign up

Strategies That SHALL be Used for Star Companies
Javier Elenes, Business Consultant, Mexico, Member
The strategy I recommend is to deliver at least 20% more value to the customer than your competitors. You can achieve this by improve the VALUE...Sign up

BCG Matrix Hidden Facts
ANUJ KUMAR SHRIVASTAVA, Manager, India, Premium Member
Remember a Star can change to a Dog anytime. The BCG Matrix just shows you the CURRENT position of the product.
Star positions and products are a...Sign up

BCG Matrix Hidden Facts
melchiorre calabrese, Manager, Italy, Member
@ANUJ KUMAR SHRIVASTAVA: I agree to your suggestion; it really is connected to my second item of "Strategies that c...Sign up

Star Product Strategy
Afari, Consultant, Iran, Member
Continuous improvement both in the product and services rendered to the customers - in relation to the product cost and delivery time - is my proposed...Sign up

Star Product Strategy
Zeb O. WATURUOCHA, Management Consultant, India, Member
In addition to what have been suggested already, it is important to identify what puts the product into the star position. Strenthening the brand is i...Sign up

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