Differences Between BCG Matrix and Ansoff Matrix

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Anthony Alexiss
Management Consultant

Differences Between BCG Matrix and Ansoff Matrix

The Boston Consulting Group (BCG) tool matrix is one of the tools used in product portfolio analysis. It's used to determine business growth opportunities and to decide on investment priorities. It's main axes are market growth versus market share.
The Ansoff Matrix is also a business strategy tool, is also used to determine business growth opportunities and to decide on investment priorities. It's main axes are New/Current Markets and Products.
Beyond this, do any further differences exist between the BGG Matrix and the Ansoff Matrix?

  Anonymous
 

Differences Between BCG Matrix and Ansoff Matrix

I think there are no further differences between the BCG Matrix and the Ansoff Matrix.

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