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Differences Between BCG Matrix and Ansoff Matrix
Anthony Alexiss, Management Consultant, Kenya
The Boston Consulting Group (BCG) tool matrix is one of the tools used in product portfolio analysis. It's used to determine business growth opportunities and to decide on investment priorities. It's main axes are market growth versus market share.
The Ansoff Matrix is also a business strategy tool, is also used to determine business growth opportunities and to decide on investment priorities. It's main axes are New/Current Markets and Products.
Beyond this, what are further differences between the BGG Matrix and the Ansoff Matrix?
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