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BCG Matrix: How to Research the Market Share and the Market Growth for each Business?
Christine Flies, Student (MBA), United States
I am a management student at SWOSU in Oklahoma. I am having trouble on how to research companies to determine where they fit in the BCG Matrix.
What information do I need to look for and where to find a company's market share and the market growth? What information do I need to look for and where do I find that information?
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