BCG Matrix: How to Research the Market Share and the Market Growth for each Business?

      
							12manage is a knowledge platform about management with over 1 million participants. More information

			              Strategic Portfolio Management > Best Practices
			            
			            	Christine Flies, Student (MBA), United States
			            
	          		I am having trouble on how to research companies to determine where they fit in the BCG Matrix.
What information do I need to look for and where to find a company's market share and the market growth? (...) Read more? Sign up for free

											Please register now to read all responses and to join this discussion yourself. It's easy and 100% free. 
Sign up for free     Log in

		                            More on Strategic Portfolio Management
		                          
		                            Summary
												        
												              Forum
												            
		                          	BCG Matrix Dog Strategies and Examples
BCG Matrix: Can Dogs be More Lucrative than Cash Cows?
🔥Modified BCG Matrix 2.0
How to Calculate the Relative Market Share in BCG Matrix?
The Financing Assumption of the BCG Matrix

																	              Best Practices
																	            
							                          	🥇10% Limit in Market Growth in BCG Matrix
🥈Example BCG Matrix: Coca Cola & Pepsi Cola
🥉Lack of Question Marks?
How Do I Place my Products / Services in the BCG?
Why the Quadrants of BCG Matrix are Named as Star, Dog, Cow, Problem Child
BCG Matrix is useless!
The BCG Matrix and Synergy Effects
How to do BCG Plotting?
Advantages and Disadvantages of Portfolio Planning Tools
Application of BCG Matrix in Forestry
BCG in Emerging or Fragmented Markets
Use of BCG Matrix in India
BCG Matrix: not in All Cases
Cash Cows Should Fund Stars in BCG Matrix
Distinction Between PLC and BCG Matrix?
BCG Matrix Star Strategies and Examples
Not useful for Competitive Analysis
Question Mark Strategies and Examples
BCG Matrix and Continous Evaluation
Cash Cow Strategies and Examples
BCG Matrix is Not Useful for a Start-up Having Only One Product
The BCG Categories are not always Stages
BCG Matrix: How to Research the Market Share and the Market Growth for each Business?
Differences Between BCG Matrix and Ansoff Matrix
Direction of Arrow between Cash Cow and Star Incorrect?

		                              Special Interest Group Leader
		                            
		                            Are you an expert in Strategic Portfolio Management? Sign up for free