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BCG Matrix: Can Dogs be More Lucrative than Cash Cows?
Sasank Pandey, Consultant, India, Member
Can someone support this statement with an example or a case study?
"Sometimes dogs can earn even more cash as cash cows". (...) Read more? Sign up for free
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Dogs Sometimes Can Earn Even More Cash as Cash Cows
Jaap de Jonge, Editor, Netherlands An example of this is perhaps IBM mainframe business. When PC's (micro) and departmental (mini)computers arrived in the 80s, everybody thought the times of the central mainframes were over (dog). However due to difficulties in large firms of replacing the unreadable, poor documented, deeply integrated and complex software on these computers, they remained a very lucrative business for IBM, even today.
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Sometimes Dogs Can Earn Even More as Cash Cows
Khurram Tehseen, Pakistan, Member Because if a company has spread its network and has old users, its difficult for old users to switch to another network, as Mobilink is expensive one in Pakistan, but its the oldest one is GSM technology, and Zong (China mobile) is the latest entrant, so Zong SBUs are still dogs,on the other hand Mobilink postpaid users are decreasing slowly but its postpaid is cash cow and market leader, but Zong dog products are still generating cash and even going into profit.
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