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BCG Matrix: Can Dogs be More Lucrative than Cash Cows?
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Strategic Portfolio Management
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8
Sasank Pandey
Consultant, India

BCG Matrix: Can Dogs be More Lucrative than Cash Cows?

Can someone support this statement with an example or a case study?
"Sometimes dogs can earn even more cash as cash cows".
 

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4
Jaap de Jonge
Editor, Netherlands
 

Dogs Sometimes Can Earn Even More Cash as Cash Cows

An example of this is perhaps IBM mainframe business. When PC's (micro) and departmental (mini)computers arrived in the 80s, everybody thought the times of the central mainframes were over (dog). However due to difficulties in large firms of replacing the unreadable, poor documented, deeply integrated and complex software on these computers, they remained a very lucrative business for IBM, even today.

 
3
Khurram Tehseen
Pakistan
 

Sometimes Dogs Can Earn Even More as Cash Cows

Because if a company has spread its network and has old users, its difficult for old users to switch to another network, as Mobilink is expensive one in Pakistan, but its the oldest one is GSM technology, and Zong (China mobile) is the latest entrant, so Zong SBUs are still dogs,on the other hand Mobilink postpaid users are decreasing slowly but its postpaid is cash cow and market leader, but Zong dog products are still generating cash and even going into profit.

 
0
Moses Nyamasoka
Strategy Consultant, Zimbabwe
 

Sometimes Dogs Can Even Earn More Than Cash Cows

@Khurram Tehseen: Your reaction is quite interesting. What I'd like to know is: are you talking of a... Sign up

 
1
Khurram Tehseen
Pakistan
 

Sometimes Dogs Can Earn Even More as Cash Cows

@Moses Tyamasoka: These two firms I mendtioned are two different organizations operating in the same... Sign up

 
2
juhi
Student (University)
 

Sometimes Dogs can be More Profitable

Another way this can be the case is following simple example: an organization that has a monopoly. T... Sign up

 
0
Manas Mishra
Student (MBA), India
 

FMCG Example Regarding Dogs Can Generate More Cash as Cash Cows

Can I get another example related to this in the brown/white goods or FMCG sector? Many thanks.... Sign up

 
0
Iulian Ursache
Management Consultant, Canada
 

Dogs as Cash Cows?

The difference between the Dog and Cash Cow product categorization is the market share percentage... Sign up

 
9
ISAAC E. OGBUKA PhD
Nigeria
 

Don't Liquidate Dogs in All Cases

The BCG Matrix does not consider the place of traditional/generic products that companies maintain i... Sign up

 

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topic How do I Place my Products / Services in the BCG?
topic Why the Quadrants of BCG Matrix are Named as Star, Dog, Cow, Problem Child
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topic The BCG Matrix and Synergy Effects
topic BCG Matrix is useless!
topic BCG Matrix Star Strategies and Examples
topic Advantages and Disadvantages of Portfolio Planning Tools
topic Application of BCG Matrix in Forestry
topic Differences Between BCG Matrix and Ansoff Matrix
topic How to Calculate the Relative Market Share in BCG Matrix?
topic BCG Matrix in Emerging or Fragmented Markets
👀BCG Matrix: Can Dogs be More Lucrative than Cash Cows?
topic Direction of Arrows in the BCG Matrix
topic Distinction Between PLC and BCG Matrix?
topic Assumptions of the BCG Matrix
topic BCG Matrix Question Mark Strategies and Examples
topic The 4 BCG Categories are not Always Stages
topic Cash Cow Strategies and Examples
topic BCG Matrix for Start-ups
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More on Strategic Portfolio Management:
Summary
Discussion Topics
topic Example BCG Matrix: Coca Cola & Pepsi Cola
topic 10% Limit in Market Growth in BCG Matrix
topic Company Strategy if Lacking Question Marks?
topic How do I Place my Products / Services in the BCG?
topic Why the Quadrants of BCG Matrix are Named as Star, Dog, Cow, Problem Child
🔥 Modified BCG Matrix 2.0
topic The BCG Matrix and Synergy Effects
topic BCG Matrix is useless!
topic BCG Matrix Star Strategies and Examples
topic Advantages and Disadvantages of Portfolio Planning Tools
topic Application of BCG Matrix in Forestry
topic Differences Between BCG Matrix and Ansoff Matrix
topic How to Calculate the Relative Market Share in BCG Matrix?
topic BCG Matrix in Emerging or Fragmented Markets
👀BCG Matrix: Can Dogs be More Lucrative than Cash Cows?
topic Direction of Arrows in the BCG Matrix
topic Distinction Between PLC and BCG Matrix?
topic Assumptions of the BCG Matrix
topic BCG Matrix Question Mark Strategies and Examples
topic The 4 BCG Categories are not Always Stages
topic Cash Cow Strategies and Examples
topic BCG Matrix for Start-ups
Special Interest Group

SIG Leader

Do you know a lot about Strategic Portfolio Management? Become our SIG Leader
Knowledge Center

Strategic Portfolio Management
Knowledge Center


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