BCG Matrix: Can Dogs be More Lucrative than Cash Cows?

Strategic Portfolio Management
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Sasank Pandey
Consultant, India

BCG Matrix: Can Dogs be More Lucrative than Cash Cows?

Can someone support this statement with an example or a case study?
"Sometimes dogs can earn even more cash as cash cows".

  Jaap de Jonge
Editor, Netherlands

Dogs Sometimes Can Earn Even More Cash as Cash Cows

An example of this is perhaps IBM mainframe business. When PC's (micro) and departmental (mini)computers arrived in the 80s, everybody thought the times of the central mainframes were over (dog). However due to difficulties in large firms of replacing the unreadable, poor documented, deeply integrated and complex software on these computers, they remained a very lucrative business for IBM, even today.

  Khurram Tehseen

Sometimes Dogs Can Earn Even More as Cash Cows

Because if a company has spread its network and has old users, its difficult for old users to switch to another network, as Mobilink is expensive one in Pakistan, but its the oldest one is GSM technology, and Zong (China mobile) is the latest entrant, so Zong SBUs are still dogs,on the other hand Mobilink postpaid users are decreasing slowly but its postpaid is cash cow and market leader, but Zong dog products are still generating cash and even going into profit.

  Moses Nyamasoka
Strategy Consultant, Zimbabwe

Sometimes Dogs Can Even Earn More Than Cash Cows

@Khurram Tehseen: Your reaction is quite interesting. What I'd like to know is: are you talking of a dog and a cash cow ...

  Khurram Tehseen

Sometimes Dogs Can Earn Even More as Cash Cows

@Moses Tyamasoka: These two firms I mendtioned are two different organizations operating in the same industry....

Student (University)

Sometimes Dogs can be More Profitable

Another way this can be the case is following simple example: an organization that has a monopoly. This could be because...

  Manas Mishra
Student (MBA), India

FMCG Example Regarding Dogs Can Generate More Cash as Cash Cows

Can I get another example related to this in the brown/white goods or FMCG sector? Many thanks....

  Iulian Ursache
Management Consultant, Canada

Dogs as Cash Cows?

The difference between the Dog and Cash Cow product categorization is the market share percentage considered as a...


Don't Liquidate Dogs in All Cases

The BCG Matrix does not consider the place of traditional/generic products that companies maintain in their product line...


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