BCG Matrix: Can Dogs be More Lucrative than Cash Cows?

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BCG Matrix > Forum > BCG Matrix: Can Dogs be More Lucrative than Cash Cows?

BCG Matrix: Can Dogs be More Lucrative than Cash Cows?
Sasank Pandey, Student (MBA), Member
Can someone support this statement with an example or a case study?
"Sometimes dogs can earn even more cash as cash cows".
 

 
Dogs Sometimes Can Earn Even More Cash as Cash Cows
Jaap de Jonge, Editor, Netherlands
An example of this is perhaps IBM mainframe business. When PC's (micro) and departmental (mini)computers arrived in the 80s, everybody thought the times of the central mainframes were over (dog). However due to difficulties in large firms of replacing the unreadable, poor documented, deeply integrated and complex software on these computers, they remained a very lucrative business for IBM, even today.
 

 
Sometimes Dogs Can Earn Even More as Cash Cows
Khurram Tehseen, Pakistan, Member
Because if a company has spread its network and has old users, its difficult for old users to switch to another network, as Mobilink is expensive one in Pakistan, but its the oldest one is GSM technology, and Zong (China mobile) is the latest entrant, so Zong SBUs are still dogs,on the other hand Mobilink postpaid users are decreasing slowly but its postpaid is cash cow and market leader, but Zong dog products are still generating cash and even going into profit.
 

 
Sometimes Dogs Can Even Earn More Than Cash Cows
Moses Nyamasoka, Strategy Consultant, Zimbabwe, Member
@Khurram Tehseen: Your reaction is quite interesting. What I'd like to know is: are you talking of a dog and a cash cow within the same organisation, or are they coming from different organisations?
 

 
Sometimes Dogs Can Earn Even More as Cash Cows
Khurram Tehseen, Pakistan, Member
@Moses Tyamasoka: These two firms I mendtioned are two different organizations operating in the same industry.
 

 
Yes they Can Earn More
juhi, Student (University), Member
Another simple example is an organization that has a monopoly because it is not taxed (could be because it is of the government), while the profits of other private ventures are taxed at high rate.
 

 
FMCG Example Regarding Dogs Can Generate More Cash as Cash Cows
Manas Mishra, Student (MBA), India, Member
Can I get another example related to this in the brown/white goods or FMCG sector? Many thanks.
 

 
Consider a Punjabi Restaurant
Anonymous
Star - kebabs and butter chicken
Cash cows - rotis and rice
Puzzles - soups and beverages
Consider this and explain. 29-8-2019
 

     
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