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Distinction Between PLC and BCG Matrix?
Alpha Amigo
What are the similarities and differences between the product life cycle and the BCG Matrix?
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Difference Between PLC and BCG Matrixkunal pratap joshi, Member The BCG matrix analyzes the market share and growth at the level of the entire firm (Editor: actually and more precisely at the business unit level).
The PLC deals only at product level with survival in the market. |
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PLC and BCG, Differences and SimilaritiesHamid Rezaei, Member We may use the BCG Matrix to study the "life cycle of the business unit" whereas the PLC researches the product's life cycle. These 2 are not necessarily equivalent. |
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