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What are the similarities and differences between the product life cycle and the BCG Matrix? (...) Read more? Sign up for free
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kunal pratap joshi, Student (MBA), India
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Difference Between PLC and BCG Matrix
The BCG matrix analyzes the market share and growth at the level of the entire firm (Editor: actually and more precisely at the business unit level).
The PLC deals only at product level with survival in the market.
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B.T.Swamy, Professor, India
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Differences Between PLC Model and BCG Model
That's correct, because both are having a similar purpose, but the PLC focuses on product stages and the BCG Matrix analyzes market share and growth.
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santiago, HR Consultant, Angola
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Product Life Cycle versus Boston Consulting Group Matrix
Think of them as complementary, the BCG Matrix is the comparison and positioning of each unit's products, while the PLC reflects the life cycle of these products.
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Hamid Rezaei, Student (MBA), Iran
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PLC and BCG, Differences and Similarities
We may use the BCG Matrix to study the "life cycle of the business unit" whereas the PLC researches the product's life cycle. These 2 are not necessarily equivalent.
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