Distinction Between PLC and BCG Matrix?

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Alpha Amigo, Kenya

Distinction Between PLC and BCG Matrix?

What are the similarities and differences between the product life cycle and the BCG Matrix?

  kunal pratap joshi
Student (MBA), India

Difference Between PLC and BCG Matrix

The BCG matrix analyzes the market share and growth at the level of the entire firm (Editor: actually and more precisely at the business unit level).
The PLC deals only at product level with survival in the market.

Professor, India

Differences Between PLC Model and BCG Model

That's correct, because both are having a similar purpose, but the PLC focuses on product stages and the BCG Matrix analyzes market share and growth.

HR Consultant, Angola

Product Life Cycle versus Boston Consulting Group Matrix

Think of them as complementary, the BCG Matrix is the comparison and positioning of each unit's products, while the PLC reflects the life cycle of these products.

  Hamid Rezaei
Student (MBA), Iran

PLC and BCG, Differences and Similarities

We may use the BCG Matrix to study the "life cycle of the business unit" whereas the PLC researches the product's life cycle. These 2 are not necessarily equivalent.


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