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Distinction Between PLC and BCG Matrix?
Alpha Amigo
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What are the similarities and differences between the product life cycle and the BCG Matrix? (...) Read more? Sign up for free
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Difference Between PLC and BCG Matrix
kunal pratap joshi, Student (MBA), India, Member
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The BCG matrix analyzes the market share and growth at the level of the entire firm (Editor: actually and more precisely at the business unit level).
The PLC deals only at product level with survival in the market.
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Differences Between PLC Model and BCG Model
B.T.Swamy, Professor, India, Member
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That's correct, because both are having a similar purpose, but the PLC focuses on product stages and the BCG Matrix analyzes market share and growth.
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PLC and BCG, Differences and Similarities
Hamid Rezaei, Student (MBA), Iran, Member
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We may use the BCG Matrix to study the "life cycle of the business unit" whereas the PLC researches the product's life cycle. These 2 are not necessarily equivalent.
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