How Do I Place my Products / Services in the BCG?

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Strategic Portfolio Management > Best Practices > How Do I Place my Products / Services in the BCG?

How Do I Place my Products / Services in the BCG?
Giuseppe Lenci, Analyst, Colombia, Member
Currently I'm trying to place the services of my company in the BCG matrix, and I have problems in theses aspects: 1. Should the products be placed by their relation of cost-benefit? 2. My core business moves around the handycapped people, and it's very hard to know what is the growth of the "market", so I don't know the effectiveness of placing my services if the data is wrong. 3. About the stars. In the explanation is said that star products have an aggressive cash flow movement. My core service hardly reaches a profit, depending on the season, but it's the service with generates more income... is this a star? Please help me... Thanks. (...) Read more? Sign up for free

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  Using the BCG Matrix
Shane Greyvenstein, Consultant, United States, Member
  1. Not necessarily. It might determine their potential in respect of revenue growth but this is not a primary consideration in this matrix; consider the picture as a whole.
2. In a strict sense, your growth potential is limited by population growth (assuming constant disability ratios) plus any trends in particular disability. An opportunity might be repositioning brands for the assistance market, for instance, as concerns the elderly. Here there is a trend towards an aging population in certain countries. It really depends on the products and their individual potentials.
3. You need to consider your industry. Note the position is *relative*. If it is typical for this industry to have low-margin, seasonal income that's one thing but if this is specific to your business you may have a problem. Benchmarking your own performance against competitors would be a good start.

  Apply Market Research When Using the BCG MATRIX
Dameh Divine, Business Consultant, Ghana, Member
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Strategic Portfolio Management
Summary
Forum
BCG Matrix Dog Strategies and Examples
How to Calculate the Relative Market Share in BCG Matrix?
🔥The Financing Assumption of the BCG Matrix
Best Practices
🥇10% Limit in Market Growth in BCG Matrix
🥈Example BCG Matrix: Coca Cola & Pepsi Cola
🥉Lack of Question Marks?
How Do I Place my Products / Services in the BCG?
Why the Quadrants of BCG Matrix are Named as Star, Dog, Cow, Problem Child
BCG Matrix is useless!
The BCG Matrix: Reloaded
How to do BCG Plotting?
Advantages and Disadvantages of Portfolio Planning Tools
Application of BCG Matrix in Forestry
BCG in Emerging or Fragmented Markets
Use of BCG Matrix in India
BCG Matrix: not in All Cases
BCG Matrix: Can Dogs be More Lucrative than Cash Cows?
Cash Cows Should Fund Stars in BCG Matrix
Distinction Between PLC and BCG Matrix?
BCG Matrix Star Strategies and Examples
Not useful for Competitive Analysis
Question Mark Strategies and Examples
BCG Matrix and Continous Evaluation
Cash Cow Strategies and Examples
BCG Matrix is Not Useful for a Start-up Having Only One Product
The BCG Categories are not always Stages
BCG Matrix: How to Research the Market Share and the Market Growth for each Business?
Differences Between BCG Matrix and Ansoff Matrix
Direction of Arrow between Cash Cow and Star Incorrect?


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