How Do I Place my Products / Services in the BCG?

BCG Matrix > Best Practices > How Do I Place my Products / Services in the BCG?

How Do I Place my Products / Services in the BCG?
Giuseppe Lenci, Analyst, Colombia, Member
Currently I'm trying to place the services of my company in the BCG matrix, and I have problems in theses aspects:
1. Should the products be placed by their relation of cost-benefit?
2. My core business moves around the handycapped people, and it's very hard to know what is the growth of the "market", so I don't know the effectiveness of placing my services if the data is wrong.
3. About the stars. In the explanation is said that star products have an aggressive cash flow movement. My core service hardly reaches a profit, depending on the season, but it's the service with generates more income... is this a star?
Please help me... Thanks....Sign up

Using the BCG Matrix
Shane Greyvenstein, Consultant, United States, Member
1. Not necessarily. It might determine their potential in respect of revenue growth but this is not a primary consideration in this matrix; consider t...Sign up

Apply Market Research when Using the BCG MATRIX
Dameh Divine, Business Consultant, Ghana, Member
Placing your product in the BCG matrix does not guarantee market growth and profit. You should apply market research to determine the state of your 4P...Sign up

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