How to do BCG Plotting?
Hello everyone, I'm a little bit confused about how to plot products on to the BCG matrix?
 Look at the definitions of the animals and place products on to the graph depending upon what animal they most feel like
 Look at the X and Y axis and place products on the graph and plot depending upon market share and growth and completely ignore the animals during the plotting process.
I assume that  is the right approach.
If  is the right approach then how do I determine market share and growth?
Lets say there are 100 people who want a TV. 10 of them have my TV at the end of one year. And 50 of them have someone elses' TV.
What is my market share and what is my growth? Do I have high growth and low share? Thanks...