How to do BCG Plotting?

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Hello everyone, I'm a little bit confused about how to plot products on to the BCG matrix? Should I: [1] Look at the definitions of the animals and place products on to the graph depending upon what animal they most feel like [2] Look at the X and Y axis and place products on the graph and plot depending upon market share and growth and completely ignore the animals during the plotting process. I assume that [2] is the right approach. If [2] is the right approach then how do I determine market share and growth? Lets say there are 100 people who want a TV. 10 of them have my TV at the end of one year. And 50 of them have someone elses' TV. What is my market share and what is my growth? Do I have high growth and low share? Thanks... (...) Read more? Sign up for free

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