**How to do BCG Plotting?**

Hello everyone, I'm a little bit confused about

**how to plot products on to the BCG matrix?** Should I:

[1] Look at the definitions of the animals and place products on to the graph depending upon what animal they most feel like

[2] Look at the X and Y axis and place products on the graph and plot depending upon market share and growth and completely ignore the animals during the plotting process.

I assume that [2] is the right approach.

If [2] is the right approach then how do I determine market share and growth?

Lets say there are 100 people who want a TV. 10 of them have my TV at the end of one year. And 50 of them have someone elses' TV.

What is my market share and what is my growth? Do I have high growth and low share? Thanks...