How to do BCG Plotting?

Strategic Portfolio Management
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J Winstanley
Student (MBA), United Kingdom
Hello everyone, I'm a little bit confused about how to plot products on to the BCG matrix? Should I: [1] Look at the definitions of the animals and place products on to the graph depending upon what animal they most feel like [2] Look at the X and Y axis and place products on the graph and plot depending upon market share and growth and completely ignore the animals during the plotting process. I assume that [2] is the right approach. If [2] is the right approach then how do I determine market share and growth? Lets say there are 100 people who want a TV. 10 of them have my TV at the end of one year. And 50 of them have someone elses' TV. What is my market share and what is my growth? Do I have high growth and low share? Thanks... (...) Read more? Sign up for free

HR Consultant, Angola

How to Do BCG Plotting

I would comment that the model is used to evaluate (...)

  J Winstanley
Student (MBA), United Kingdom

How to Do BCG Plotting

Massive thanks for replying. Jose suggests a persp (...)

  Kenneth Yakubu
Student (MBA), Nigeria

Applying the BCG Matrix in Real Life

I'm still interested in how to plot BCG matrix. In (...)


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