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J Winstanley Student (MBA), United Kingdom

Hello everyone, I'm a little bit confused about how to plot products on to the BCG matrix? Should I:
[1] Look at the definitions of the animals and place products on to the graph depending upon what animal they most feel like
[2] Look at the X and Y axis and place products on the graph and plot depending upon market share and growth and completely ignore the animals during the plotting process.
I assume that [2] is the right approach.
If [2] is the right approach then how do I determine market share and growth?
Lets say there are 100 people who want a TV. 10 of them have my TV at the end of one year. And 50 of them have someone elses' TV.
What is my market share and what is my growth? Do I have high growth and low share? Thanks... (...) Read more? Sign up for free
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santiago HR Consultant, Angola


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J Winstanley Student (MBA), United Kingdom


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Kenneth Yakubu Student (MBA), Nigeria


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