How to do BCG Plotting?

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in

Hello everyone, I'm a little bit confused about how to plot products on to the BCG matrix? Should I: [1] Look at the definitions of the animals and place products on to the graph depending upon what animal they most feel like [2] Look at the X and Y axis and place products on the graph and plot depending upon market share and growth and completely ignore the animals during the plotting process. I assume that [2] is the right approach. If [2] is the right approach then how do I determine market share and growth? Lets say there are 100 people who want a TV. 10 of them have my TV at the end of one year. And 50 of them have someone elses' TV. What is my market share and what is my growth? Do I have high growth and low share? Thanks... (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free. Sign up for free     Log in

		How to Do BCG Plotting santiago, HR Consultant, Angola
	(...)

		How to Do BCG Plotting J Winstanley, Student (MBA), United Kingdom
	(...)

		Applying the BCG Matrix in Real Life Kenneth Yakubu, Student (MBA), Nigeria
	(...)