How to do BCG Plotting?


 
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How to do BCG Plotting?
J Winstanley, Student (MBA), United Kingdom, Member
Hello everyone, I'm a little bit confused about how to plot products on to the BCG matrix? Should I:
[1] Look at the definitions of the animals and place products on to the graph depending upon what animal they most feel like
[2] Look at the X and Y axis and place products on the graph and plot depending upon market share and growth and completely ignore the animals during the plotting process.
I assume that [2] is the right approach.
If [2] is the right approach then how do I determine market share and growth?
Lets say there are 100 people who want a TV. 10 of them have my TV at the end of one year. And 50 of them have someone elses' TV.
What is my market share and what is my growth? Do I have high growth and low share? Thanks......Sign up
 

 
How to Do BCG Plotting
santiago, HR Consultant, Angola, Member
I would comment that the model is used to evaluate the state of your portfolio of products of markets.
Thus you have black and white TV, c...Sign up
 

 
How to Do BCG Plotting
J Winstanley, Student (MBA), United Kingdom, Member
Massive thanks for replying. Jose suggests a perspective that I have not really seen before anywhere, I'd be interested to know if I should be thinkin...Sign up
 

 
Applying the BCG Matrix in Real Life
Kenneth Yakubu, Student (MBA), Nigeria, Member
I'm still interested in how to plot BCG matrix. In real life, how do we obtain the information needed to ascertain market share and growth of a produc...Sign up
 

 
 


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