Cash Cows Should Fund Stars in BCG Matrix

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Juliet
Business Consultant, Ghana

Cash Cows Should Fund Stars in BCG Matrix

I think the cash cows should fund stars if they are cash hungry.

  Syed Mohammad Rehan
Student (MBA), Tanzania
 

Funding Stars

I think Juliet is quite right as stars are introduced in the developing and the fast growing economy and the fast growing market which needs a lot of resources for its promotion and as we all know that cash cows have already established themselves in the market so they can easily finance stars.

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