Cash Cows Should Fund Stars in BCG Matrix

Strategic Portfolio Management
Knowledge Center

 

Next Topic

Strategic Portfolio Management > Forum > Cash Cows Should Fund Stars in BCG Matrix

Cash Cows Should Fund Stars in BCG Matrix
Juliet, Business Consultant, Ghana, Member

I think the cash cows should fund stars if they are cash hungry. (...) Read more? Sign up for free
 

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


 
Funding Stars
Syed Mohammad Rehan, Student (MBA), Tanzania, Member

I think Juliet is quite right as stars are introduced in the developing and the fast growing economy and the fast growing market which needs a lot of resources for its promotion and as we all know that cash cows have already established themselves in the market so they can easily finance stars.
 

         
Special Interest Group Leader

Interested? Sign up for free.


Strategic Portfolio Management
Summary
Forum
Best Practices


Strategic Portfolio Management
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.4 - Last updated: 26-2-2020. All names of their owners.