Cash Cows Should Fund Stars in BCG Matrix

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Strategic Portfolio Management > Best Practices > Cash Cows Should Fund Stars in BCG Matrix

Cash Cows Should Fund Stars in BCG Matrix
Juliet, Business Consultant, Ghana, Member
I think the cash cows should fund stars if they are cash hungry. (...) Read more? Sign up for free

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  Funding Stars
Syed Mohammad Rehan, Student (MBA), Tanzania, Member
  I think Juliet is quite right as stars are introduced in the developing and the fast growing economy and the fast growing market which needs a lot of resources for its promotion and as we all know that cash cows have already established themselves in the market so they can easily finance stars.

   
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Strategic Portfolio Management
Summary
Forum
BCG Matrix Dog Strategies and Examples
How to Calculate the Relative Market Share in BCG Matrix?
🔥The Financing Assumption of the BCG Matrix
Best Practices
🥇10% Limit in Market Growth in BCG Matrix
🥈Example BCG Matrix: Coca Cola & Pepsi Cola
🥉Lack of Question Marks?
How Do I Place my Products / Services in the BCG?
Why the Quadrants of BCG Matrix are Named as Star, Dog, Cow, Problem Child
BCG Matrix is useless!
The BCG Matrix: Reloaded
How to do BCG Plotting?
Advantages and Disadvantages of Portfolio Planning Tools
Application of BCG Matrix in Forestry
BCG in Emerging or Fragmented Markets
Use of BCG Matrix in India
BCG Matrix: not in All Cases
BCG Matrix: Can Dogs be More Lucrative than Cash Cows?
Cash Cows Should Fund Stars in BCG Matrix
Distinction Between PLC and BCG Matrix?
BCG Matrix Star Strategies and Examples
Not useful for Competitive Analysis
Question Mark Strategies and Examples
BCG Matrix and Continous Evaluation
Cash Cow Strategies and Examples
BCG Matrix is Not Useful for a Start-up Having Only One Product
The BCG Categories are not always Stages
BCG Matrix: How to Research the Market Share and the Market Growth for each Business?
Differences Between BCG Matrix and Ansoff Matrix
Direction of Arrow between Cash Cow and Star Incorrect?


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