Cash Cows Should Fund Stars in BCG Matrix

Strategic Portfolio Management
Knowledge Center

Forum

New Topic

Juliet
Business Consultant, Ghana

Cash Cows Should Fund Stars in BCG Matrix

I think the cash cows should fund stars if they are cash hungry.

  Syed Mohammad Rehan
Student (MBA), Tanzania
 

Funding Stars

I think Juliet is quite right as stars are introduced in the developing and the fast growing economy and the fast growing market which needs a lot of resources for its promotion and as we all know that cash cows have already established themselves in the market so they can easily finance stars.

Start a new forum topic

 

More on Strategic Portfolio Management:
Summary
Special Interest Group

Do you have a keen interest in Strategic Portfolio Management? Become our SIG Leader

Strategic Portfolio Management
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 24-10-2021. All names of their owners.