Cash Cows Should Fund Stars in BCG Matrix

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Strategic Portfolio Management > Forum > Cash Cows Should Fund Stars in BCG Matrix

Cash Cows Should Fund Stars in BCG Matrix
Juliet, Business Consultant, Ghana, Member
I think the cash cows should fund stars if they are cash hungry.
 

 
Funding Stars
Syed Mohammad Rehan, Student (MBA), Tanzania, Member
I think Juliet is quite right as stars are introduced in the developing and the fast growing economy and the fast growing market which needs a lot of resources for its promotion and as we all know that cash cows have already established themselves in the market so they can easily finance stars.
 

     

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