BCG in Emerging or Fragmented Markets

BCG Matrix > Forum > BCG in Emerging or Fragmented Markets

BCG in Emerging or Fragmented Markets
Yuri Lengue, Strategy Consultant, Angola, Member
The tool is really great, but how to use it in fragmented industries where there is a lack of information making almost impossible to make intelligent decisions.
For instance how would market growth rate or market share be calculated under such conditions?...Sign up

birma ram, Student (MBA), India, Member
Growth rates can be obtained from research companies, government surveys, forums, relative sales which can be collected from retailers and other point...Sign up

Special Interest Group Leader

Interested? Sign up for free.

BCG Matrix
Best Practices


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.1 - Last updated: 23-7-2019. All names of their owners.