BCG Matrix in Emerging or Fragmented Markets

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Forum 10 Yuri Lengue Strategy Consultant, Angola BCG Matrix in Emerging or Fragmented Markets The tool is really great, but how to use it in fragmented industries where there is a lack of information making almost impossible to make intelligent decisions. For instance how would market growth rate or market share be calculated under such conditions? X Welcome to the Strategic Portfolio Management forum. The topic being discussed here is: "BCG Matrix in Emerging or Fragmented Markets". Log in   Comments Rating   2 birma ram Student (MBA), India   BCG Matrix Growth Rates in Emerging Markets Growth rates can be obtained from research companies, government surveys, forums, relative sales which can be collected from retailers and other points. Beauty of this model is even you do not know exact market share, you need relative position of your brand and that you can find out from sample survey if not available readily. For more help feel free to contact me.   Leave a comment Share your knowledge or experience

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More on Strategic Portfolio Management: Summary Discussion Topics Example BCG Matrix: Coca Cola & Pepsi Cola 10% Limit in Market Growth in BCG Matrix Company Strategy if Lacking Question Marks? How do I Place my Products / Services in the BCG? Why the Quadrants of BCG Matrix are Named as Star, Dog, Cow, Problem Child 🔥 Modified BCG Matrix 2.0 The BCG Matrix and Synergy Effects BCG Matrix is useless! BCG Matrix Star Strategies and Examples Advantages and Disadvantages of Portfolio Planning Tools Application of BCG Matrix in Forestry Differences Between BCG Matrix and Ansoff Matrix How to Calculate the Relative Market Share in BCG Matrix? 👀 BCG Matrix in Emerging or Fragmented Markets BCG Matrix: Can Dogs be More Lucrative than Cash Cows? Direction of Arrows in the BCG Matrix Distinction Between PLC and BCG Matrix? Assumptions of the BCG Matrix BCG Matrix Question Mark Strategies and Examples The 4 BCG Categories are not Always Stages Cash Cow Strategies and Examples BCG Matrix for Start-ups

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