BCG in Emerging or Fragmented Markets

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BCG in Emerging or Fragmented Markets
Yuri Lengue, Strategy Consultant, Angola, Member
The tool is really great, but how to use it in fragmented industries where there is a lack of information making almost impossible to make intelligent decisions.
For instance how would market growth rate or market share be calculated under such conditions?...Register

birma ram, Student (MBA), India, Member
Growth rates can be obtained from research companies, government surveys, forums, relative sales which can be collected from retailers and other point...



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