BCG in Emerging or Fragmented Markets

Strategic Portfolio Management
Knowledge Center

Forum

New Topic

Yuri Lengue
Strategy Consultant, Angola

BCG in Emerging or Fragmented Markets

The tool is really great, but how to use it in fragmented industries where there is a lack of information making almost impossible to make intelligent decisions.
For instance how would market growth rate or market share be calculated under such conditions?

  birma ram
Student (MBA), India
 

BCG

Growth rates can be obtained from research companies, government surveys, forums, relative sales which can be collected from retailers and other points.
Beauty of this model is even you do not know exact market share, you need relative position of your brand and that you can find out from sample survey if not available readily.
For more help feel free to contact me.

Start a new forum topic

 

More on Strategic Portfolio Management:
Summary
Special Interest Group

Do you have a keen interest in Strategic Portfolio Management? Become our SIG Leader

Strategic Portfolio Management
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 3-12-2021. All names of their owners.