BCG Matrix: not in All Cases

12manage is looking for students. Info

BCG Matrix
Knowledge Center

 

Next Topic

BCG Matrix > Forum > BCG Matrix: not in All Cases

BCG Matrix: not in All Cases
ISAAC E. OGBUKA PhD, Nigeria, Member
The matrix does not consider the place of traditional/generic products that companies maintain in their product lines that may have had high market share and market growth in time past, but currently do not. Sometimes, companies just can keep the dogs (low growth, low market share) due to some intangible factors.
What needs to be done may not necessarily be to let go but to invest more in such products in repackaging (innovation). This is because market expansion is a dynamic process that responds to identified opportunities and there are other basic factors that influence investment decisions and market expansion. The cost element is for instance an essential determinant.
 

     
Special Interest Group Leader

Interested? Sign up for free.


BCG Matrix
Summary
Forum
Best Practices


BCG Matrix
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.1 - Last updated: 22-9-2019. All names of their owners.