BCG Matrix: not in All Cases

Strategic Portfolio Management
Knowledge Center

Forum

New Topic

ISAAC E. OGBUKA PhD
Nigeria

BCG Matrix: not in All Cases

The matrix does not consider the place of traditional/generic products that companies maintain in their product lines that may have had high market share and market growth in time past, but currently do not. Sometimes, companies just can keep the dogs (low growth, low market share) due to some intangible factors.
What needs to be done may not necessarily be to let go but to invest more in such products in repackaging (innovation). This is because market expansion is a dynamic process that responds to identified opportunities and there are other basic factors that influence investment decisions and market expansion. The cost element is for instance an essential determinant.

Start a new forum topic

 

More on Strategic Portfolio Management
Summary
Forum
The BCG Matrix and Synergy Effects
Advantages and Disadvantages of Portfolio Planning Tools
Application of BCG Matrix in Forestry
BCG in Emerging or Fragmented Markets
Use of BCG Matrix in India
BCG Matrix: not in All Cases
Cash Cows Should Fund Stars in BCG Matrix
🔥Modified BCG Matrix 2.0
Not useful for Competitive Analysis
Question Mark Strategies and Examples
BCG Matrix and Continous Evaluation
How to Calculate the Relative Market Share in BCG Matrix?
Cash Cow Strategies and Examples
BCG Matrix is Not Useful for a Start-up Having Only One Product
BCG Matrix: How to Research the Market Share and the Market Growth for each Business?
The BCG Categories are not always Stages
The Financing Assumption of the BCG Matrix
Differences Between BCG Matrix and Ansoff Matrix
Direction of Arrow between Cash Cow and Star Incorrect?
Best Practices
10% Limit in Market Growth in BCG Matrix
Example BCG Matrix: Coca Cola & Pepsi Cola
Lack of Question Marks?
How Do I Place my Products / Services in the BCG?
Why the Quadrants of BCG Matrix are Named as Star, Dog, Cow, Problem Child
BCG Matrix is useless!
BCG Matrix Dog Strategies and Examples
How to do BCG Plotting?
BCG Matrix: Can Dogs be More Lucrative than Cash Cows?
Distinction Between PLC and BCG Matrix?
BCG Matrix Star Strategies and Examples
Special Interest Group

Do you have a keen interest in Strategic Portfolio Management? Become our SIG Leader

Strategic Portfolio Management
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 30-7-2021. All names of their owners.