BCG Matrix and Continous Evaluation

       
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              BCG Matrix and Continous Evaluation
C.J.Shah, Member
                
                Due to the highly dynamic environment in markets, the shelf life of any product or service is limited more by external factors than internal ones. Based on the above model, continuous evaluation of all products and services vs. the changing market scenarios leads to better understanding of dynamic changes that take place in the segmentation of products and services....
            
                  	BCG Matrix Percentages
											
Pedro Vizueta, Member
In fact there is no clear definition for the perce...

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