BCG Matrix and Continous Evaluation

			
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			              Strategic Portfolio Management > Forum > BCG Matrix and Continous Evaluation
			            
			              BCG Matrix and Continous Evaluation
C.J.Shah, Sales, United States, Member
Due to the highly dynamic environment in markets, the shelf life of any product or service is limited more by external factors than internal ones. Based on the above model, continuous evaluation of all products and services vs. the changing market scenarios leads to better understanding of dynamic changes that take place in the  of products and services. (...) Read more? Sign up for free
			            
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			                  			BCG Matrix Percentages

															Pedro Vizueta, Ecuador, Member
In fact there is no clear definition for the percentage uses in the model, it depends on your interpretation about what is high, for example, comparing the growth rate of the market that you are competing, the inflation rate, the GDP rate, and so on. If you are above these rates, you can say that is high enough for your analysis. I suggest you use some metrics regarding the sector involved.
			                  		
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	                            Strategic Portfolio Management
	                          
	                                Summary
	                                Forum10% Limit in Market Growth in BCG Matrix
Lack of Question Marks?
How Do I Place my Products / Services in the BCG?
BCG Matrix is useless!
The BCG Matrix: Reloaded
BCG Matrix Dog Strategies and Examples
How to do BCG Plotting?
Advantages and Disadvantages of Portfolio Planning Tools
Application of BCG Matrix in Forestry
BCG in Emerging or Fragmented Markets
Use of BCG Matrix in India
BCG Matrix: not in All Cases
BCG Matrix: Can Dogs be More Lucrative than Cash Cows?
Cash Cows Should Fund Stars in BCG Matrix
BCG Matrix Star Strategies and Examples
Distinction Between PLC and BCG Matrix?
How to Calculate the Relative Market Share in BCG Matrix?
Not useful for Competitive Analysis
Question Mark Strategies and Examples
BCG Matrix and Continous Evaluation
Cash Cow Strategies and Examples
BCG Matrix is Not Useful for a Start-up Having Only One Product
The BCG Categories are not always Stages
The Financing Assumption of the BCG Matrix
BCG Matrix: How to Research the Market Share and the Market Growth for each Business?
Differences Between BCG Matrix and Ansoff Matrix
Direction of Arrow between Cash Cow and Star Incorrect?

												              Best Practices
												            
		                          	Example BCG Matrix: Coca Cola & Pepsi Cola
Why the Quadrants of BCG Matrix are Named as Star, Dog, Cow, Problem Child