The BCG Matrix: Reloaded
Wallace G. (How) could the the BCG Matrix be adapted to include synergy effects between business units? (...) Read more? Sign up for free
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synergy
Thijs Synergy between business units can be created by e.g. a shared distribution-proces.
Synergies not in BCG Matrix
Luc Baz. As far as I know, synergies are between business units or organizational entities. The BCG is not accommodating this.
