The BCG Matrix and Synergy Effects
(How) could the the BCG Matrix be adapted to include synergy effects between business units?
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Thijs, Netherlands
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Synergy
Synergy between business units can be created by e.g. a shared distribution-proces.
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Luc Baz., France
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Synergies not in BCG Matrix
As far as I know, synergies are between business units or organizational entities. The BCG is not accommodating this.
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