The BCG Matrix: Reloaded

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The BCG Matrix: Reloaded
Wallace G.
(How) could the the BCG Matrix be adapted to include synergy effects between business units?

Synergy between business units can be created by e.g. a shared distribution-proces.

Synergies not in BCG Matrix
Luc Baz.
As far as I know, synergies are between business units or organizational entities. The BCG is not accommodating this.



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