The BCG Matrix: Reloaded

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			              BCG Matrix > Forum > The BCG Matrix: Reloaded
			            
				              The BCG Matrix: Reloaded

			                Wallace G.
			                
			      					(How) could the the BCG Matrix be adapted to include synergy effects between business units?
			            
			                  		synergy
														
														Thijs
				                  	
Synergy between business units can be created by e.g. a shared distribution-proces.
			                  	
			                  		Synergies not in BCG Matrix
														
														Luc Baz.
				                  	
As far as I know, synergies are between business units or organizational entities. The BCG is not accommodating this.
			                  	
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