The BCG Matrix: Reloaded
Wallace G., USA - NY (How) could the the BCG Matrix be adapted to include synergy effects between business units?
synergy Thijs, Netherlands Synergy between business units can be created by e.g. a shared distribution-proces.
Synergies not in BCG Matrix Luc Baz., France As far as I know, synergies are between business units or organizational entities. The BCG is not accommodating this.
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