The BCG Matrix and Synergy Effects

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Wallace G.

The BCG Matrix and Synergy Effects

(How) could the the BCG Matrix be adapted to include synergy effects between business units?

  Thijs
 

Synergy

Synergy between business units can be created by e.g. a shared distribution-proces.

  Luc Baz.
 

Synergies not in BCG Matrix

As far as I know, synergies are between business units or organizational entities. The BCG is not accommodating this.

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