The BCG Matrix and Synergy Effects

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			            	Wallace G.
			            
The BCG Matrix and Synergy Effects

	          		(How) could the the BCG Matrix be adapted to include synergy effects between business units?
				      
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						            	Thijs
												
				                Synergy

														Synergy between business units can be created by e.g. a shared distribution-proces.
				                
						            	Luc Baz.
												
				                Synergies not in BCG Matrix

														As far as I know, synergies are between business units or organizational entities. The BCG is not accommodating this.
				                
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