Alternate Bass Model Formula

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Sam
The Bass model can (I think) be written as: New Cust = Innovation * (Population - Customers) + Immitation * Customers + Imitation * (Customers * Customers) / population. It is easy to explain the first two terms in lay terms but can someone provide a layman's explanation of the third term? (...) Read more? Sign up for free

 

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Alternate Bass Model Formula
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