Calculating Nt-1 in Bass | Calculating m, p and q in the Bass Model




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Tatiana, Russia

Calculating Nt-1 in Bass | Calculating m, p and q in the Bass Model

How do you calculate Nt-1 in the Bass formula?
 

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1
Voytech, Germany
 

Nt-1

Nt-1 cannot be calculated. Usually it is given, since it represents the cumulative number of adopters so far (incl. period n-1). It is the base for your estimations of p,q and m. Once you have those p,q,m values, you can calculate Nt, Nt+1 and so on that will converge to m.

 
1
Ram, India
 

Calculating Nt-1

Hi, Nt-1 stands for the total number or the cumulative number of consumers who have already adopted the product. For example, you might have data for weeks 1-10 of the product launch. Then the total number of consumers who have purchased the product till week 10 = Nt-1. Hope this helps.

 
1
Nick, Sweden
 

Calculating other factors

Hi! How can you calculate the other factors, I mean m, p and q - can I use regression analyse in SPSS software?

 
1
Siy, U.S
 

Marketing

Hey, I also want to know how to calculate the p and q number. Or are there any factors will affect p and/or q, which should be included in the marketing decision making process, i.e. advertising budget? Thanks

 
2
Richard, Malaysia
 

Bass Curve Example

Who can give a full example of the Bass Diffusion Model with some assumptions as it appears to be a ... Sign up

 
1
Aditi Sharma
Student (MBA)
 

Calculating Nt in The Bass Model

I have all the other values except Nt. If I have to calculate what will be the sales in the 4t... Sign up

 
0
Samantha Buxton
Student (University), United Kingdom
 

How do You Calculate m, p and q in the Bass Model?

How do you calculate the m, p and q for the Bass model? I know the total number of adopters and I ha... Sign up

   

More on Innovation:
Summary
Discussion Topics
Calculating and Predicting a Product Life Cycle
External / Internal Influence Model
How is Bass Curve Model Different from Product Life Cycle
🔥 Measuring Adoption of Innovation
Alternate Bass Model Formula
👀Calculating Nt-1 in Bass | Calculating m, p and q in the Bass Model
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