Calculating Nt-1 in Bass | Calculating m, p and q in the Bass Model

Innovation
Knowledge Center

 

Next Topic

Innovation > Forum > Calculating Nt-1 in Bass | Calculating m, p and q in the Bass Model

Calculating Nt-1 in Bass | Calculating m, p and q in the Bass Model
Tatiana
How do you calculate Nt-1 in the Bass formula?
 

 
Nt-1
Voytech
Nt-1 cannot be calculated. Usually it is given, since it represents the cumulative number of adopters so far (incl. period n-1). It is the base for your estimations of p,q and m. Once you have those p,q,m values, you can calculate Nt, Nt+1 and so on that will converge to m.
 

 
Calculating Nt-1
Ram
Hi, Nt-1 stands for the total number or the cumulative number of consumers who have already adopted the product. For example, you might have data for weeks 1-10 of the product launch. Then the total number of consumers who have purchased the product till week 10 = Nt-1. Hope this helps.
 

 
Calculating other factors
Nick
Hi! How can you calculate the other factors, I mean m, p and q - can I use regression analyse in SPSS software?
 

 
Marketing
Siy
Hey, I also want to know how to calculate the p and q number. Or are there any factors will affect p and/or q, which should be included in the marketing decision making process, i.e. advertising budget? Thanks
 

   

 
Calculating Nt in The Bass Model
Aditi Sharma, Student (MBA), Member
 

 
How do You Calculate m, p and q in the Bass Model?
Samantha Buxton, Student (University), United Kingdom, Member
 

     

Read all responses and join this discussion yourself.
Support your career and personal development with 12manage, the management platform.

    Log in


Special Interest Group Leader

Interested? Sign up for free.


Innovation
Summary
Forum
Best Practices


    Innovation
    Knowledge Center

     

    Next Topic



    About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
    2019 12manage - The Executive Fast Track. V15.2 - Last updated: 15-11-2019. All names of their owners.