Can 'Product Design Capability' be a Resource for an Organization?
I am trying to fit Product (or Service) Design from the perspective of Resource-based theory, with a special emphasis on VRIN
In this approach, product/service design is then being viewed as a capability which has characteristics of VRIN and could provide a competitive advantage to the firm over others who don't have such design capabilities.
Such a capability might become an important resource at firm level for the organization. Please add your reactions, experiences, tips; anything is welcome. Thanks.
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