Can 'Product Design Capability' be a Resource for an Organization?

Resource Based View of the Firm > Forum

Can 'Product Design Capability' be a Resource for an Organization?
Naveed Mushtaq, Professor, Member
I am trying to fit Product (or Service) Design from the perspective of Resource-based theory, with a special emphasis on VRIN (or VRIO).
In this approach, product/service design is then being viewed as a capability which has characteristics of VRIN and could provide a competitive advantage to the firm over others who don't have such design capabilities.
Such a capability might become an important resource at firm level for the organization. Please add your reactions, experiences, tips; anything is welcome. Thanks....Sign up

RBV Resource View: Product Design
Nita, CEO, United States, Member
One of the criticisms of RBV is that it doesn't really define what a resource is. There is a good journal article by Kraaijenbrink, Spender, & Groen (...Sign up

RBV / Resources
Warren Miller, CFA, CPA, United States, Member
In his book, Gaining and Sustaining Competitive Advantage, Jay Barney gave examples of four types of capital. In my book, Sign up

Product/Service Design Capability
Jaap de Jonge, CEO, Netherlands, Editor
@Warren Miller, CFA, CPA: Thank you for your outstanding contribution!
So yes, product or service design capabi...Sign up


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