Can 'Product Design Capability' be a Resource for an Organization?

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Can 'Product Design Capability' be a Resource for an Organization?
Naveed Mushtaq, Professor, Member
I am trying to fit Product (or Service) Design from the perspective of Resource-based theory, with a special emphasis on VRIN (or VRIO).
In this approach, product/service design is then being viewed as a capability which has characteristics of VRIN and could provide a competitive advantage to the firm over others who don't have such design capabilities.
Such a capability might become an important resource at firm level for the organization. Please add your reactions, experiences, tips; anything is welcome. Thanks....Sign up

RBV Resource View: Product Design
Nita, CEO, United States, Member
One of the criticisms of RBV is that it doesn't really define what a resource is. There is a good journal article by Kraaijenbrink, Spender, & Groen (...Sign up

RBV / Resources
Warren Miller, CFA, CPA, United States, Member
In his book, Gaining and Sustaining Competitive Advantage, Jay Barney gave examples of four types of capital. In my book,

Product/Service Design Capability
Jaap de Jonge, CEO, Netherlands, Editor
@Warren Miller, CFA, CPA: Thank you for your outstanding contribution!
So yes, product or service design capabi...Sign up


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