Can 'Product Design Capability' be a Resource for an Organization?

Resource-based View
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Naveed Mushtaq
Professor

Can 'Product Design Capability' be a Resource for an Organization?

I am trying to fit Product (or Service) Design from the perspective of Resource-based theory, with a special emphasis on VRIN (or VRIO).
In this approach, product/service design is then being viewed as a capability which has characteristics of VRIN and could provide a competitive advantage to the firm over others who don't have such design capabilities.
Such a capability might become an important resource at firm level for the organization. Please add your reactions, experiences, tips; anything is welcome. Thanks.

  Nita
CEO, United States
 

RBV Resource View: Product Design

One of the criticisms of RBV is that it doesn't really define what a resource is. There is a good journal article by Kraaijenbrink, Spender, & Groen (2010) that discusses this issue. If you want to look it up, it is 'The resource-based view: A review and assessment of its critiques" from the Journal of Management 36(1), 349-372. It would be worth reading.
I THINK the issue you bring up is discussed in #8.
My personal opinon is that product or service design could definitely be a resouce. The author I mention suggests that even something as nebulous as economy of scale could be a resource. Let's face it, not everyone can design good products or services, so to me it could definitely qualify as a resource.

  Warren Miller, CPA, CFA
Strategy Consultant, United States
 

RBV / Resources

In his book, Gaining and Sustaining Competitive Ad (...)

  Jaap de Jonge
Editor, Netherlands
 

Product/Service Design Capability

@Warren Miller, CFA, CPA: Thank you for your outst (...)

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