Advantages of RBV (benefits)
The resource based view of the firm is a terrific tool for analyzing the presence, or lack thereof, of wealth-creating mechanisms within a given company.
When one combines results from those analyses with a company's existing incentives program and with results from customer-loyalty surveys, well, it's a world-beater where ' alignment' is concerned, too.
All in all, the RBV is the most important strategy construct to have come to the fore in the last 30 years. It's truly spectacular.
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Samuel Adutwum, United Kingdom
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RBV not to be used in Isolation
Experience has shown me that using RBV in isolation makes it un-usable (ineffective) because it over... Sign up
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