Example RBV - Engineering Firm
I am writing a thesis on RBV. One case study is a consulting engineering company. Which are the main features and capabilities of such a company from A RBV perspective?
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francisco, Brazil
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RBV in Engineering
Thanks for your comments Warren and Humberto.
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francisco, Brazil
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RBV in Engineering Companies
Yes, I agree human resources can make up a specific intangible asset in this kind of companies.
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francisco, Brazil
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RBV and KBV
Customer centricity is important but in may opinion is more regarding a marketing strategy.
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