What Industy Can Be.........
Mohan Fonseka, Student (University), China, Member
@Maryam. You have to apply RBV for one firm only, that could be in the automotive industry. RBV can not apply to an entire industry.
You can use only one industry and you can obtain more homogenize sample, grouping firms into industry segments.
Competitve advantage can be measured by industry adjusted profitability. You can use industry segment type as a contol variable. But in my opinion RBV can not use more than one industry.