The BSC is Now Being Stretched Beyond its Optimality

 
Balanced Scorecard > Best Practices

The BSC is Now Being Stretched Beyond its Optimality
Earle S. Taylor
I think the concept behind the Balanced scorecard is an innovative one, and if the BSC is used within the recommended structure which the developers have established, the model will perform well. But the BSC framework is quite broad and does allow some flexibility in its application outside and beyond the four recommended perspectives. It is in these areas of flexibility that the model shows lots of gaps and imprecision. The literature that is seeking to track the model's development seems to be taking the high road that is going way beyond the model's optimality, and in some instances, stretching and promising expectations that are not realistic. This can be dangerous. 		 

 
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When I introduce the BSC to an audience for the first time, I find it useful, at times, to drop the framework anti-clockwise onto the time line so tha...Sign up
  

 
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Can some one share the information and experience of implementing Balanced Scorecard applications in Airlines Marketing and Sales (Passenger and Cargo...Sign up
  

   

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