Balanced Scorecard for Start Ups
Sethu, Business Consultant, India, Member
We work with start up companies helping them to establish the BSC framework to implement their business strategy
In the initial few years, start-up firms focus on revenues, look to bring products / services to the market and have to identify a differentiating value proposition to acquire customers.
Actual delivery of that value does require identifying critical processes and skills/capabilities as well that can be "strategy mapped" and translated to measures, targets and programs to drive the business goals.