Balanced Scorecard for Engineering Services

BSC for Manufacturing Projects
Guillermo Hasing, Business Consultant, Ecuador
I built a BSC structure in a manufacturing company used as a strategic tool. Now I am in a new project planning to use the same BSC idea, but the BSC structure is based on a tree form with perspectives and goals in cascade because is more easy to see and understand.

BSC for Engineering Services
Paul Maguire, Business Consultant, United States
Constructing a BSC is essentially the same for any organization and/or in cascading throughout the organization.
- First, focus on the outcomes: what results and value do you desire?
- Then be arranged the perspectives in cause-and-effect fashion to deliver on those intended outcomes. If "engineering services" represents a corporate entity, then you will likely follow the traditional perspective format. However, a support unit will construct a BSC that is focused on the internal customer.
- The perspectives can be the same:
* Financial: how does engineering services contribute to cost, revenue or asset utilization?
* Customer: whom does engineering services serve? What value do they expect?
* Internal processes: what processes (or operational services) must we provide (do well)
* Learning: what skills and/or technologies must we develop? (there may be some contribution to culture here too - modelling desired cultural behaviors).
Bottom line advise: construct your scorecard as a means to generate conversation.