Factors Affecting B2B / Industrial Buying Behavior

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Aniket Deolikar, Student (MBA), India
🔥NEW Industrial buying behavior is the understanding of how B2B organizations purchase goods and services. The buying behavior of each company or each industry might depend on its own set of priorities and norms but there are external factors also which affect all the industries as a whole. So, we try to address various factors, both internal and external, which affect B2B buying behavior. We can broadly classify the factors affecting industrial buying behavior into the following 3 categories:
  • Environmental Factors: This category includes all the external factors which have a considerable influence on the overall industry's buying process
    • Economic environment: Economic conditions in the market affect the buying patterns of many companies as the economic environment directly changes the demand and hence affects the buying behavior of the companies. Factors such as consumers' purchasing power, income taxes, etc. change according to the economic environment. Also (...) Read more? Sign up for free

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Summary
Forum
Factors Affecting B2B / Industrial Buying Behavior
B2B Products: Categories and Marketing / Sales Processes
Virtual Reality in B2B Marketing
Marketing of Commodities
Special Interest Group Leader
Parag Utekar
Student (MBA)

B2B Marketing
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