Factors Affecting B2B / Industrial Buying Behavior

B2B Marketing
Knowledge Center

B2B Marketing > Forum

New Topic

Ignatius D
Manager, India
🔥NEW Industrial buying behavior is the understanding of how B2B organizations purchase goods and services. The buying behavior of each company or each industry might depend on its own set of priorities and norms but there are external factors also which affect all the industries as a whole. So, we try to address various factors, both internal and external, which affect B2B buying behavior. We can broadly classify the factors affecting industrial buying behavior into the following 3 categories: Environmental Factors: This category includes all the external factors which have a considerable influence on the overall industry's buying process Economic environment: Economic conditions in the market affect the buying patterns of many companies as the economic environment directly changes the demand and hence affects the buying behavior of the companies. Factors such as consumers' purchasing power, income taxes, etc. change according to the economic environment. Also, if a particula (...) Read more? Sign up for free


More on B2B Marketing
Factors Affecting B2B / Industrial Buying Behavior
B2B Products: Categories and Marketing / Sales Processes
Virtual Reality in B2B Marketing
Marketing of Commodities
Special Interest Group

Are you interested in B2B Marketing? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

B2B Marketing
Knowledge Center


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 3-3-2021. All names of their owners.