B2B Products: Categories and Marketing / Sales Processes

B2B Marketing
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Ignatius D
Manager, India
Business to Business marketing (B2B marketing) is all about the marketing of goods and services to various commercial enterprises, institutions, and governments for consumption, use, incorporation or for resale. Buyers (~consumers) in industrial markets (B2B) buy goods such as machinery, raw materials, equipment, etc. But they also buy products such as office supplies, which are usually bought in the consumer market (B2C). B2B goods and services are classified according to their use which buyers have such as where and how the product will be used in the business of the consumer. One way of categorizing industrial goods is classifying them into entering goods, foundation goods, and facilitating goods: Entering Goods/Services: As the name suggests, these are the goods which are used by the buyer in the early stages of the product of the buyer. This means these products become a part of the buyer's final product. These goods include RAW MATERIALS such as farm products or minerals (...) Read more? Sign up for free


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