|
Get access now to all 12manage knowledge centers and discussion forums, including Questions on Management. Completely free.
|
|
Shweta Jha
Lecturer, India
|
What is the difference between Marketing Models, Methods and Theories and Strategies? (...) Read more? Sign up for free
X
All about Questions on Management and business administration. Completely free.
Log in
| |
|
Jaap de Jonge
Editor, Netherlands
|
|
Marketing Models, Methods, Theories and Strategies
Hi Shweta, what do you mean with this question? Do you mean to ask why there are so many different ones?
|
| |
|
Shweta Jha
Lecturer, India
|
|
Marketing Models, Methods, Theories and Strategies
@Jaap de Jonge:
Hi, thank you for your prompt response. I want to know the differences between the each like whether these are the same or having different parts. Like if we talk about methods like AIDA, BCG, GE Matrix etc.
Are all these methods called Marketing Theories or are Strategy Theories different?
Hope you now got my question.
|
| |
|
Jaap de Jonge
Editor, Netherlands
|
|
Marketing versus Strategy Models
Thanks for clarifying. They should be considered partly overlapping fields. Some models (or methods or approaches or theories) are normally considered to be only or mainly part of marketing. Other models (or methods or approaches or theories) are normally considered to be only or mainly part of strategy. Finally, some are normally considered to be part of both.
|
|
|
|
|
More on Questions on Management
|
|
|
Copy this into your study materials:
and add a hyperlink to:
|
|
|
Copy this HTML code to your web site:
|
|
|
|
|
|
|
|
|
