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Shweta Jha, Lecturer, India
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What is the difference between Marketing Models, Methods and Theories and Strategies? (...) Read more? Sign up for free
9-10-2020
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Jaap de Jonge, Editor, Netherlands
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Marketing Models, Methods, Theories and Strategies
Hi Shweta, what do you mean with this question? Do you mean to ask why there are so many different ones?
9-10-2020
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Shweta Jha, Lecturer, India
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Marketing Models, Methods, Theories and Strategies
@Jaap de Jonge:
Hi, thank you for your prompt response. I want to know the differences between the each like whether these are the same or having different parts. Like if we talk about methods like AIDA, BCG, GE Matrix etc.
Are all these methods called Marketing Theories or are Strategy Theories different?
Hope you now got my question.
10-10-2020
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Jaap de Jonge, Editor, Netherlands
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Marketing versus Strategy Models
Thanks for clarifying. They should be considered partly overlapping fields. Some models (or methods or approaches or theories) are normally considered to be only or mainly part of marketing. Other models (or methods or approaches or theories) are normally considered to be only or mainly part of strategy. Finally, some are normally considered to be part of both.
12-10-2020
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