Marketing Models, Methods, Theories and Strategies

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Shweta Jha
Lecturer, India
What is the difference between Marketing Models, Methods and Theories and Strategies? (...) Read more? Sign up for free

  Jaap de Jonge
Editor, Netherlands
 

Marketing Models, Methods, Theories and Strategies

Hi Shweta, what do you mean with this question? Do you mean to ask why there are so many different ones?

  Shweta Jha
Lecturer, India
 

Marketing Models, Methods, Theories and Strategies

@Jaap de Jonge:
Hi, thank you for your prompt response. I want to know the differences between the each like whether these are the same or having different parts. Like if we talk about methods like AIDA, BCG, GE Matrix etc.
Are all these methods called Marketing Theories or are Strategy Theories different?
Hope you now got my question.

  Jaap de Jonge
Editor, Netherlands
 

Marketing versus Strategy Models

Thanks for clarifying. They should be considered partly overlapping fields. Some models (or methods or approaches or theories) are normally considered to be only or mainly part of marketing. Other models (or methods or approaches or theories) are normally considered to be only or mainly part of strategy. Finally, some are normally considered to be part of both.

 

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