What Type of Persuasive Theory Will Support the Impact of Celebrity Endorsed Adverts?


 
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What Type of Persuasive Theory Will Support the Impact of Celebrity Endorsed Adverts?
Esther, Other, United States

Which type of persuasive theory will support the impact of celebrity endorsed advert?
I am a B. Sc student of mass communication, presently working on a project topic "the impact of celebrity endorsed advert in the marketing of a consumer product"... I used selectivity theory, and my supervisor asked me to use a persuasive theories.

 
 
Theories Behind Celebrity Endorsed Advertising
Jaap de Jonge, Editor, Netherlands
Hi Esther, take a look at Balance Theory, Congruity Theory, and Social Judgment Theory.
And perhaps you can also read the article on Infomercials.
 

   











 

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