What Type of Persuasive Theory Will Support the Impact of Celebrity Endorsed Adverts?


 
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What Type of Persuasive Theory Will Support the Impact of Celebrity Endorsed Adverts?
Esther, Member
Which type of persuasive theory will support the impact of celebrity endorsed advert?
I am a B. Sc student of mass communication, presently working on a project topic "the impact of celebrity endorsed advert in the marketing of a consumer product"... I used selectivity theory, and my supervisor asked me to use a persuasive theories....
 

 
Theories Behind Celebrity Endorsed Advertising
Jaap de Jonge, Editor
Hi Esther, take a look at
 

 











 

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