How to Use Artificial Intelligence in Marketing

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Parag Utekar
Student (MBA), India
Artificial Intelligence (AI) is a disruptive technology that will impact a diverse range of industries. Even though the majority of the marketing managers are conscious of the ground-breaking potential of AI, many of them are unaware of its benefits or of how they can adopt AI to upgrade their marketing. To put things in perspective, only few marketers actually use the advanced capabilities which AI offers like personalizing campaigns, collaborative filtering and predictive models. However in today's times, because of the availability of data and modern computing power, AI can garner insights that go beyond those of traditional statistical methods. Multiple customer-focused applications across a variety of fields are now possible. ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING Classically, AI is a technology that enables a machine to learn and perform human-like functions. Machine Learning (ML) software can detect patterns and make predictions and recommend solutions by processing (...) Read more? Sign up for free

  Chloe Xu
Director, Australia
 

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