How to Use Artificial Intelligence in Marketing

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Analytical CRM > Forum > How to Use Artificial Intelligence in Marketing

How to Use Artificial Intelligence in Marketing
Parag Utekar, Student (MBA), India, Premium Member
Artificial Intelligence (AI) is a disruptive technology that will impact a diverse range of industries. Even though the majority of the marketing managers are conscious of the ground-breaking potential of AI, many of them are unaware of its benefits or of how they can adopt AI to upgrade their marketing. To put things in perspective, only few marketers actually use the advanced capabilities which AI offers like personalizing campaigns, collaborative filtering and predictive models. However in today's times, because of the availability of data and modern computing power, AI can garner insights that go beyond those of traditional statistical methods. Multiple customer-focused applications across a variety of fields are now possible. ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING Classically, AI is a technology that enables a machine to learn and perform human-like functions. Machine Learning (ML) software can detect patterns and make predictions and recommend solutions by processing (...) Read more? Sign up for free

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  AI Platforms, a New Battlefield for Marketers
Chloe Xu, Director, Australia, Premium Member
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Analytical CRM
Summary
Forum
How to Use Artificial Intelligence in Marketing
Customer Classification Model
🔥Customer Profitability Analysis
What is Analytical Marketing? Explanation
The Value of Customer Data
Best Practices
🥇Analytical CRM in the Pay TV Industry
🥈Implementation of Analytical CRM: Customized Development or Vanilla Approach?
🥉Project Using Analytical CRM


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