What is Analytical Marketing? Explanation

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Forum 4 Sanaz Najiyan Student (MBA), Netherlands What is Analytical Marketing? Explanation I am looking for the most applicable explanation of "analytical marketing"... Please react if you have a good definition or summary. Giving best practices and examples will also be appreciated! X Welcome to the Analytical CRM forum. The topic being discussed here is: "What is Analytical Marketing? Explanation". Sign up now to gain access. It's free.   Comments Sort by date Sort by rating Rating   0 Stephen Dzuro Consultant, United States   Background Analytical Marketing Neo-Classic Economics' primary question is: 'how much?' If we define our objectives so that they are clear and obtainable business goals, we then need to monitor this business performance. Then the data allows us to refine our objectives and priorities based on this empirical data. Therefore, when we use input to make educated decisions and conduct research with experimentation and the gathering of data to improve our understanding and perception of reality, the goals we set become more realistic and our results improve. Thus, the evolution of the Neo-Classic school where the culture rewards performance based on measurable data. This school's practices have been honed to the marketing discipline with the application of Google Analytics and others' analytic software. This has yielded the practice known as performance marketing, e.e. analytical marketing.   2 Debeli Geleta Manager, Ethiopia   What is Analytical Marketing Analytical marketing is a process which involves analyzing the marketing environment (what customers... Sign up   Leave a comment Share your knowledge or experience

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Analytical CRM Knowledge Center

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