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What is Analytical Marketing? Explanation

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Analytical CRM
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Sanaz Najiyan
Student (MBA), Netherlands

What is Analytical Marketing? Explanation

I am looking for the most applicable explanation of "analytical marketing"...
Please react if you have a good definition or summary.
Giving best practices and examples will also be appreciated!
 

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Stephen Dzuro
Consultant, United States
 

Background Analytical Marketing

Neo-Classic Economics' primary question is: 'how much?'
If we define our objectives so that they are clear and obtainable business goals, we then need to monitor this business performance. Then the data allows us to refine our objectives and priorities based on this empirical data.
Therefore, when we use input to make educated decisions and conduct research with experimentation and the gathering of data to improve our understanding and perception of reality, the goals we set become more realistic and our results improve.
Thus, the evolution of the Neo-Classic school where the culture rewards performance based on measurable data. This school's practices have been honed to the marketing discipline with the application of Google Analytics and others' analytic software. This has yielded the practice known as performance marketing, e.e. analytical marketing.

 
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Debeli Geleta
Manager, Ethiopia
 

What is Analytical Marketing

Analytical marketing is a process which involves analyzing the marketing environment (what customers... Sign up

 

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More on Analytical CRM:
Summary
Discussion Topics
topic How to Use Artificial Intelligence in Marketing
topic Customer Profitability Analysis
topic Customer Classification Model
👀What is Analytical Marketing? Explanation
topic Analytical CRM in the Pay TV Industry
topic Implementation of Analytical CRM: Customized Development or Vanilla Approach?
topic The Value of Customer Data
🔥 The Data-Driven Marketing Approach
topic Project Using Analytical CRM
Special Interest Group

SIG Leader

Do you know a lot about Analytical CRM? Become our SIG Leader

Knowledge Center

Analytical CRM
Knowledge Center



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