Classification of Customers
Ton Kuijlen, Strategy Consultant, Belgium, Member
There are of course standard methods, but they will only work for comparable standard questions or problems. To put it differently "a one size fits all approach' is not the best way to tackle this type of questions. However there are approaches or a methodology if you like that will lead to a successful classification/segmentation outcome.
You can contact me if you would like to discuss this topic.